
Precisely has launched its latest EngageOne RapidCX update. Its focus is on bringing governed AI to customer communications. It delivers a unified, real-time view of outbound communications. For many organisations in regulated industries that track multiple communication channels, this is critical. Additionally, it adds a new Next Best Action AI Agent.This is not the first AI Agent technology in RapidCX. However, it does change how teams will work. It analyses performance and suggests immediate steps. Using an opt-in model, teams can approve or reject every recommendation. That opt-in approach also delivers observability, something that Precisely is adding across all its products.
In regulated sectors like finance and insurance, this is a compliance requirement. Breaches are costly in financial and reputational terms. Precisely believes that RapidCX will reduce that risk at speed, making it ideal for high-tempo environments.
Allan Christian, general manager of EngageOne products at Precisely, said, “This release of EngageOne RapidCX reflects our AI‑first strategy, combining real‑time visibility with governed intelligence to help organisations move faster without sacrificing control.
“We’re continuing to deliver capabilities that reduce complexity, improve responsiveness, and enable compliant communications with confidence at enterprise scale.”
Why does this matter?
Regulated environments have struggled with an increase in the number of communication channels for decades. Voice moved from landline to mobile. Pagers, text, social media apps, and automated chatbots all bring a touch point with customers. Any one of those could be offering advice that creates a legal and regulatory issue.
To contain that issue, organisations need to capture the interactions. They also need to see a real-time timeline to understand how customer interactions migrate across channels. It sounds simple, but in reality, it is incredibly complex.
When you contact your credit card company through its website, you do so with an automated chatbot. That will take you through a set of security questions. It may then pass you to a human for further action. That handover often means going through additional security questions, which is a frustration for the customer. However, the companies do this because regulators have requirements before accounts can be accessed.
RapidCX tackles this with its unified, real-time view of all outbound communications. Managers see what was sent, when, and how. They also spot issues before they escalate. A new Communication Tracker feature drives this visibility, replacing guesswork with hard data. Teams resolve problems faster, and call handling times drop. The result is a more agile operation.
What is in this release?
Precisely calls out three features in this release. They are:
- The Next Best Action Agent: It acts as a smart advisor for email and future channels. It suggests the best response based on past performance.
- Metrics-Driven Homepage: Five core widgets sit on the main screen. They show live performance data. Teams spot trends instantly. No external dashboards needed.
- Communication Tracker: It maps the entire journey of a message. Users track every step across channels. This end-to-end view is rare in the market. It enables faster issue resolution. It reduces manual effort significantly. These tools work together. They turn raw data into actionable intelligence. Teams gain confidence. They move faster without losing control.
Enterprise Times: What does this mean?
This announcement builds on previous work on RapidCX. In December, Precisely announced three new agents for RapidCX, Sentiment Analysis, Contextual Rewrite and Readability. It also introduced a new AI Intelligent Search functionality to make it easier and faster to find content. Adding in another agent, better metrics, and the communication tracker significantly advances the product.
There is a need for greater trust in customer communication. Setting aside the regulatory issues, poor customer service leads to social media outrage and reputational damage. Precisely is adding multiple AI-based features to ensure RapidCX reduces that damage.
It will be interesting to see how Precisely customers adopt these new features. Will they jump in with unbridled glee or will they be more cautious? Much will depend on how well their organisation does customer service today and what they believe this will add.
Irrespective of how well an organisation rates itself, the Next Best Action Agent and Communication Tracker add capabilities. It leaves open the question of what Precisely will announce next?
The post Precisely Unveils Governed AI for Regulated Communications appeared first on Enterprise Times.
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