Learn the ins and outs of viral success at upcoming SocialCon

SHREVEPORT, La. (KTAL/KMSS) – Mastering social media is not easy. Still, an upcoming event in downtown Shreveport promises to help guide social media users and teach them how to increase their business or monetize their platforms.

SocialCon 2025 is on June 7 at the Eleven Events Center and is the first of its kind digital marketing and networking event in the ArkLaTex.

Dezerra Wesley, also known as Shreveport’s Sunshine to her Facebook followers, was selected to join a list of notable individuals locally and nationally, helping to highlight and promote the event. While her journey to becoming a digital marketing master is like a fairy tale, it was born out of necessity.

“I was working at a coffee shop and, took over the responsibilities of all the social media for that coffee shop, and, I got good at it,” Wesley said. People used to always be like, oh, does this. Who does this? Who made that? Who does this? And I’d be like, it’s me, guys. It it’s me. I’m like, wow. And once people started learning that, it was always, you know, can you help me? Can you help me? And at the time when I was doing it, I didn’t think much of it.

Wesley said the growth she helped contribute to at the coffee shop led to her business, which now involves training and consulting others who want to understand the art of digital marketing better. In a place like Shreveport, where word of mouth is still the go-to way to promote your business, little Miss Sunshine was forging a new path for herself and others by creating a social media manager position that had not existed before.

That is the case with the multibillion-dollar digital content creator space. Someone has to be willing to create something that did not exist the day before.

She said the keys are consistency and trial and error, and notes that if you never start, you’ll never know what online success awaits you.

“You just have to be consistent. I don’t think there’s any bigger tip than being consistent. Post the video. It isn’t. Your first one might get 50 views, but but by the 10th time you’re working with something, you just have to do it. And I think a lot of times people wait until like, oh, I’m not that good. I don’t really, I don’t I don’t really take that great of pictures. I don’t it it doesn’t matter. It doesn’t matter because you can’t go viral like people want to. If you never post anything.”

Watch Dezerra Wesley’s full interview on YouTube.