ROI TV Shifts FAST Operations To VideoElephant’s Managed Services

ROI TV, a personal finance-focused FAST channel, has moved its operations to VideoElephant’s FAST Managed Services, placing content planning, marketing, multi-platform distribution, partner relations and monetization under VideoElephant’s purview.

The shift is aimed at expanding ROI TV’s reach and revenue potential across streaming platforms and connected TV environments. ROI TV carries more than 20 series — including the popular Test Miles, Your Money, Your Wealth and Medicare School — and is available on Amazon Fire TV, Fubo and LocalNow, among other outlets.

“ROI TV has achieved 100% year-over-year viewership growth since inception and continues to scale across major streaming platforms, smart TV environments, syndication partners and owned digital channels,” said John Mendes, founder and CEO of ROI TV. “We’re thrilled to work with VideoElephant and its FAST Managed Services team to ensure our shows are seen by even more people looking for the financial how-tos they need and by the advertisers who want to reach them.”

“ROI TV is our ideal customer with 20+ great shows and premium talent,” said Preeya Naul, VideoElephant SVP of streaming partnerships and supply. “Personal finance remains a high-interest category as audiences look for more practical, real-world guidance, which creates a clear opportunity to scale ROI TV across platforms.”

The post ROI TV Shifts FAST Operations To VideoElephant’s Managed Services appeared first on TV News Check.


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