Irdeto Approved For C2PA Trust List, Enabling Verified Media Provenance For Live And Broadcast

Irdeto has been approved by the Coalition for Content Provenance and Authenticity (C2PA) for the C2PA Trust List, establishing the company as a trusted certificate authority within the standard’s ecosystem.

The approval, dated March 14, follows the release of C2PA spec v2.3, which adds a protocol for signing live and broadcast media. The update extends C2PA beyond static assets to live streaming formats such as DASH and HLS, enabling media segments to be hashed and signed in real time without changes to codecs, manifests, DRM or CDNs — a key requirement for broadcasters, pay TV operators and streamers.

As an approved issuer, Irdeto can provide keys and credentials that bind identity and provenance to content at scale across video, images, audio, documents and AI‑generated media. The company said the capability lets provenance travel with content without disrupting delivery or degrading quality, making adoption practical for existing workflows.

The move comes amid rising manipulation of digital media by generative AI, including realistic fake news videos that mimic well-known network branding. “AI is rapidly changing how content is created, and how easily it can be manipulated,” said Andrew Bunten, COO of Video Entertainment at Irdeto. “C2PA gives the industry a practical, open way to prove where content comes from, and we’re proud to support that effort as an approved issuer of trusted credentials.”

Proponents say standardized, interoperable authenticity signals are becoming essential to preserve trust and protect brand integrity as synthetic content proliferates.

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