Ascension Parish residents welcome new Aldi grocery store

PRAIRIEVILLE, La. (Louisiana First) – Hundreds of people in Prairieville lined up for the grand opening of the new Aldi store, as store representatives said more will be opening in our area.

A fresh take on the usual grocery shopping experience seems to be causing a flurry of excitement in Ascension Parish.      

Customer Diatra Jones, originally from Chicago, said she’s been shopping at Aldi for years, and it’s one thing she’s missed from her hometown.

“We need a little variety,” said Jones. “I think it’s an opportunity for us to get different services like different foods, and better overall store quality. I love their low prices and also like the fresh fruit and veggies.”

Store representative Heather Moore said about 90% of Aldi’s products are Aldi exclusive brands, helping keep costs down, but the quality of the brand remains high.

“We’ve had our eye on Prairieville for a long time,” said Moore. “Lots of folks living here want to save a ton of money on groceries. Who doesn’t? The first customer lined up at 3:30 a.m. for the grand opening. So, for somebody who’s worked for Aldi for a long time, when you have customers that are that passionate about your brand, it’s really, really humbling.”

Moore said to be on the lookout for Aldis to open in Zachary, Gonzales, and Denham Springs by the fall of this year.

Aldi says it plans to convert about 220 former Winn-Dixie stores around the southeast to the Aldi brand.

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