Nexxen Advances AI Capabilities, Launches ‘nexAI’

Nexxen, a global, unified advertising technology platform with expertise in data and advanced TV, has introduced nexAI, a suite of artificial intelligence-powered agents and features, integrated across its end-to-end platform. “Fundamentally elevating every stage of the advertising life cycle, nexAI takes a transparent approach to planning and activation as well as optimization and monetization, continuously iterating and improving to deliver greater efficiency,” the company says. 

Nexxen’s unified platform — a single, connected ecosystem comprising a demand-side platform (DSP), supply-side platform (SSP) and the Nexxen Data Platform as well as in-house creative studio, Nexxen Studio — “enables seamless communication and continuous improvement across all components,” it says. “nexAI further amplifies these capabilities through machine learning and generative AI, enabling superior results for advertisers, agencies, and publishers throughout the campaign journey.”

Specifically, nexAI leverages the company’s advanced and exclusive data to deliver enhancements across four key areas: 

●      Planning: Improved forecasting and strategic recommendations powered by AI offer greater clarity and insight 

●      Activation: AI-driven automation streamlines campaign setup and management 

●      Optimization: nexAI continuously monitors and optimizes campaigns in real time, leveraging machine learning to maximize performance and ROI; this includes advanced algorithms that evolve and adapt, exponentially improving over time through iterative learning 

●      Monetization: Publishers benefit from AI-driven yield optimization and increased transparency, ensuring maximum revenue generation 

“Our clients are continuing to lean into data and technology to navigate the fragmented media landscape, and nexAI meets this evolving need,” said Karim Rayes, Nexxen chief product officer. “By integrating AI across our unified platform — and leveraging our existing data to inform these capabilities — we’re not just adding features; we’re fundamentally transforming the way campaigns are run and inventory is monetized.” 

The first of these generative AI advancements will include a chatbot agent, natively integrated into Nexxen DSP. Built to streamline workflows and elevate campaign performance, the agent, Nexxen says, “will provide users with seamless, transparent access to mid- and post-campaign delivery and insights, saving advertisers time and resources. Expect announcements throughout the year showcasing additional developments.”

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