IBC: Pixitmedia By Datacore Unveiling Unified Platform To Streamline Media Workflows

At IBC 2025, (RAI Amsterdam, Sept. 12-15) at Stand 7.D18, Pixitmedia by DataCore will debut its unified platform, the culmination of recent strategic acquisitions and a reimagining of how digital assets are managed across the media lifecycle.

Built around four core pillars of Discovery, Collaboration, Data Management and Orchestration, the platform “delivers a seamless, interoperable solution that enables global media and entertainment organizations to locate, move, and monetize their data easily and efficiently,” the company says.

“Through the integration of high-performance, multi-protocol file access, advanced media archiving and AI-driven capabilities, the Pixitmedia platform gives media teams unmatched visibility and control, eliminating complexity, reducing operational costs, and simplifying workflows throughout every storage layer.”

Pixitmedia’s architecture “marks a departure from fragmented tools and siloed infrastructures, addressing some of the most pressing data issues facing media organizations today. Underpinning the platform are robust and flexible solutions that align with the four pillars and offer increased visibility, automation and efficiency at each stage”:

• Discovery: Smart indexing and metadata classification enable intuitive, fast search across storage layers, including previews and proxies for instant content verification.
• Collaboration: Unified views and shared access across teams, sites, and clouds eliminate data silos and ensure secure, auditable workflows.
• Data Management: Intelligent data movement and active archives optimize cost access. Open formats and zero lock-in ensure freedom of data ownership.
• Orchestration: Integrated pipeline automation, with secure transfer and event-driven workflows, speeds time to delivery and manual tasks.

Barry Evans, Pixitmedia SVP product development, says: “As the demands on global media organizations grow, whether that’s managing increasing hybrid complexities, scaling workflows, or extracting content value more effectively, we recognized the need for a unified, forward-looking approach to data management. That insight shaped our strategy to deliver a more intelligent, connected, and efficient solution. By eliminating fragmented systems across geographies or storage layers, the Pixitmedia platform adapts to each organization’s evolving needs, supporting both cloud-native and hybrid environments without lock-in.”

Visitors to the Pixitmedia IBC booth will experience the future of media data workflows through live demonstrations of the unified platform, showcasing real-world workflows.

“IBC2025 is a milestone moment for us, as it represents the first time we will showcase the full value of our acquisition strategy,” adds Abhi Dey, Pixitmedia chief product officer. “Through careful alignment and deep integration, we can now present a revolutionary approach to data management for the media and entertainment industry.

“Ultimately, Pixitmedia gives customers the freedom to manage their data across the entire media lifecycle, transforming infrastructure from a sunk cost into a strategic asset. It fuels innovation, reduces risk, and unlocks long-term value. For stakeholders, that translates into better margins, increased agility, and greater competitive advantage.” 

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