The Weather Company Debuts Max On Demand To Scale Cloud-First Weather Production

The Weather Company introduced Max On Demand, a cloud-native extension of its Max Cloud platform designed to let newsrooms create and scale weather production from anywhere and publish across any platform.

Positioned as a managed service, Max On Demand shifts fixed, on-premise systems to elastic, cloud-based workflows, enabling stations to expand capacity during major weather events and dial back during quieter periods. The company said the approach can free up IT resources, reduce hardware at the edge and improve ROI while laying groundwork for AI-assisted workflows that keep meteorologists in the loop.

“Today, broadcasters are being asked to do more with less while delivering precise, always-on weather coverage,” said Steve Ward, The Weather Company’s SVP of media. “Max On Demand and the broader Max Cloud portfolio fundamentally change the economics and agility of weather operations. We aren’t just moving data and workflows to the cloud, we’re providing a new industry standard for high-fidelity visualization and storytelling from any location, for any platform.”

Ashton Altieri, director of weather strategy at CBS News & Stations, said the broadcaster worked closely with The Weather Company as an early Max Cloud adopter. “We’re excited Max On Demand is designed to offer our teams ultimate flexibility for collaboration, ensuring whatever is happening or wherever they are working, our meteorologists have the tools to deliver critical information instantly and accurately,” Altieri said.

The Max Cloud suite now includes:

• Max On Demand — Elastic infrastructure to dynamically scale production resources up or down based on station needs to optimize hardware utilization and IT costs.
• Max Velocity — A browser-based production tool for creating and publishing weather, news and lifestyle video from virtually anywhere, supporting remote collaboration.
• Prism Pro — Automated rendering to publish digital and social content in platform-optimized formats.
• ReelSphere — Automated, hyper-local short-form weather content with AI voiceovers and dynamic, weather-aware graphics for streaming and CTV.

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