Merzigo Taps Wendy McMahon As Senior Adviser For U.S. Media Strategy And Growth

Global media technology company Merzigo has engaged Wendy McMahon as senior adviser for U.S. media strategy and growth, guiding broadcast and studio partnerships, digital distribution and monetization across the U.S. market.

McMahon was most recently president-CEO of CBS News and Stations. She previously was president of ABC Owned Television Stations.

“Media companies are navigating one of the most significant shifts in modern entertainment — where audience behavior, distribution and monetization are all being rewritten in real time,” McMahon said. “What drew me to Merzigo is their understanding that premium storytelling matters deeply but the operating system around that storytelling has fundamentally changed. There is enormous opportunity ahead for studios, broadcasters and creators to unlock greater value from their IP through smarter digital distribution, optimization and platform-native strategies.”

“We are thrilled to have Wendy join us for this defining moment in our broadcast and studio strategy,” said Yigit Dogan Celik, Merzigo chairperson-CEO. “She has spent her career shaping the future of American media, and together we will continue to push the boundaries of digital distribution and IP monetization.”

McMahon has led large-scale media operations across CBS and Disney, unifying national and local television businesses into multi-platform operations aimed at audience and revenue growth. As president and CEO of CBS News, Stations and CBS Media Ventures, she integrated broadcast, streaming, syndication and licensing operations, helping drive national and local streaming to industry highs. She has launched innovation labs, AI-powered verification units and modernization initiatives across storytelling and infrastructure.

Her honors include the 2026 National Association of Television Programming Executives’ Cause and Action Award and the Library of American Broadcasting Foundation’s 2024 Giant of Broadcasting Award. She has also been named NAB’s Digital Leader of the Year, included in the Variety 500 and Women’s Impact Report, and received an Excellence in Leadership award from Women in Cable Telecommunications.

Merzigo is a global media technology company focused on the distribution and monetization of premium film, television and digital content. With headquarters in Los Angeles, London and Istanbul, it partners with studios, broadcasters and production companies to scale content for global audiences. Merzigo manages more than 6,000 official channels across 30+ languages, generating over 17 billion monthly views, with integrated technology, content operations, localization, rights management and monetization services supported by a team of 500+ specialists.

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