Every influencer eventually becomes a merch store

Tucker Carlson’s online store sells right-wing apparel and home goods, like hoodies in the Supreme streetwear style mocking Somali people or mugs with The Godfather puppetmaster iconography edited to feature AIPAC. But last week, a handful of other products caught the attention of those outside Carlson’s typical audience: one is a red and yellow “NY Commie” baseball cap, with a hammer and sickle replacing the “C” (the icon is mirrored to work for the joke); another cap is emblazoned with “Neocons are gay for Israel”; and an “I HEART NICOTINE” mug.

The merch seems to have captured a subset of people whose politics are at odds with Carlson: …

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