Can Democrats post their way to midterm victories?

During the 2024 presidential election, @KamalaHQ was something of an alter ego for Vice President Kamala Harris – as Harris ran a buttoned-up campaign, the online accounts shared clips of her set to viral TikTok sounds, shitposted unflattering pictures of Donald Trump, and adopted a voice that was at times indistinguishable from the average 20-something posting about politics on X. It was an effective way to rack up likes, engagement, and explainers, but it did not stop Trump from winning a second term.

The same people who ran @KamalaHQ announced last week that they were reviving the accounts and rebranding as Headquarters, described in var …

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