Zoho to open Tel Aviv office

Zoho has announced that it will open its first office in Israel following 24% growth in the country in 2024. The announcement came as the company hosted Israel’s first Zoholic event in Tel Aviv. It will open the new office in the historic Sarona complex in Tel Aviv.

Tel Aviv is an obvious location for its office, with the city ranking 4^th globally as a startup hub in reports such as Genome’s Global Startup Ecosystem Report 2025. With 53 active unicorns in the city, Zoho can target not just smaller companies. Key strengths are in AI, Big Data, Analytics, Cybersecurity and Life Sciences.

Premanand Velumani, Associate Director, Strategic Growth, Middle East and Africa, said “As part of Zoho’s ‘transnational localism’ strategy, of being globally connected while staying locally rooted, Zoho has been expanding its operations in Israel to help local businesses.

“We started by offering our products at local prices, recruiting local employees, and growing our partner network. We are now going to open an office in Israel to cater to our growing customer base, while continuing to expand our local partner network. In addition, we will continue the translation efforts and upgrade the Hebrew support that we have accelerated in recent years.”

Strong adoption in Israel

Zoho has seen strong adoption of its solutions, with 24% revenue growth in 2024. It clearly feels that it now has the revenue to open a new office to support both customers and partners locally. The firm has seen strong demand for its applications across various industries, including IT, professional services, retail, financial services, and manufacturing. Unusually, it will face strong local competition from Priority Software.

The most popular applications amongst Israeli customers are:

• Zoho Workplace: A productivity and collaboration suite that brings mail, chat, files, office suite, meetings, and more into one place.
• Zoho CRM: Zoho’s Customer Relationship Management software that is used by over 100 million users and 300,000+ businesses in 150 countries.
• Zoho CRM Plus: A unified experience for sales, marketing and customer service, offering a solution to meet the requirements of every customer-facing team within an organisation.
• Zoho Desk: Online customer service Help desk software that helps organisations to manage internal and external enquiries from across multiple channels, including email, chat and social media.
• Zoho One: A bundled platform that includes 50 of Zoho’s applications, with the latest update providing a unified dashboards that enable users to access those applications from a single page. It combines sales, marketing, service, finance, HR, operations, and eCommerce.

Tomer Gozlan, Regional Manager, Zoho Israel. “Given Israel’s strong culture of innovation and entrepreneurship, expanding Zoho’s presence here is a natural next step. In line with the company’s global vision—to invest in R&D and AI while maintaining strong ties with local communities—we view Israel as a strategic market where we can offer businesses a wide range of secure and accessible SaaS solutions.

“Our goal is to be a long-term technology partner for businesses in Israel and help them turn technology into real, measurable growth.”

AI is now at the heart of Zoho

As part of its announcements from Zoholics Israel, the company also focused on the recent rollout of its AI capabilities. Over the last few months, Zoho has consistently rolled out updates across its platform, embedding AI and creating a platform that bodes well for future development.

Within its applications, it has contextually integrated Zia, its AI Agent. For example, in Zoho Writer, Zia helps with grammar correction, content generation, plagiarism checks, etc. In Zoho CRM, it helps in report or custom module creation.

In July, it rolled out several new capabilities, including the Zia Agent Studio and Zoho Marketplace for Agents, enhancements to Ask Zia for Data engineers and Data analysts, new Zia Agents and Zia LLM.

Zoho’s approach to AI has been built on three pillars: privacy (none of the models are trained on customer data), multi-modal approach (to use a combination of models and data types to optimise compute), and business context (as Zoho caters to nearly all business functions, it is able to pull contextual data and insights from AI that can help provide decision intelligence).

Zoho is committed to integrating AI capabilities into its offerings in a way that delivers tangible value to businesses.

Will Zoho open an AI development hub in Israel?

There is a lot of tech talent within Tel Aviv, and it will be interesting to see whether Zoho opens a development office in the country or turns to partners to develop applications for its marketplace. In a LinkedIn post, Gozlan noted, “There’s something powerful about doing something for the very first time.

“There’s no playbook, no guarantees, just a mix of hope, curiosity and excitement. But that’s exactly where new chapters begin. That’s exactly what Zoholics Israel was: the beginning of a new chapter for Zoho in Israel.

“Opening the local office in Tel Aviv is part of a greater philosophy we call ‘globally connected, locally rooted’: local hiring, deeper Hebrew UI and tech support, and a stronger local partner ecosystem – all so that customers here can work with Zoho in a way that feels truly local, while still being connected to a global product portfolio and community.”

Enterprise Times: What does this mean

Zoho applications already support Hebrew and right-to-left text rendering. It will be interesting to see what it develops over the coming months and whether it adds to its existing partner ecosystem. Currently, it has 13 partners operating in the country and one premium partner headquartered there in Holistic CRM, a Zoho partner for the last 17 years.

There are two other premium partners, Amazing Business Results (HQ: Canada) and TranZition (HQ: France). In the last year, it added Yazamco Guru Information Systems Ltd, an authorised Zoho Partner that also worked with Priority Software. It will be interesting to see whether it can lure more Priority partners in the coming months.

The post Zoho to open Tel Aviv office appeared first on Enterprise Times.