Zixi Appoints Greg Cox Sales Director

Zixi, an Emmy-winning provider of broadcast-quality IP video delivery solutions, has named Greg Cox as sales director, West Coast.

In his new role, Cox will spearhead sales initiatives across the western United States, focusing on deepening relationships with broadcasters, sports leagues, streaming platforms and enterprise clients. His appointment, the company says, comes as demand for reliable, scalable IP video solutions continues surging across live sports, news and entertainment sectors. 

Cox will be responsible for expanding Zixi’s footprint among tier-one broadcasters and streaming services, accelerating adoption of Zixi’s cloud-native video delivery platform, building strategic partnerships with systems integrators and technology vendors, and supporting complex media workflow transformations for enterprise clients. 

Cox brings more than two decades of experience in media and entertainment technology, with a blend of deep technical expertise and strategic business acumen. Throughout his career, he has consistently delivered measurable results for organizations seeking to optimize operations, reduce infrastructure costs, and achieve substantial ROI from technology investments. 

His experience spans leadership roles across major solution providers and service organizations, where he has successfully led cross-functional teams through complex technology transformations, guided enterprise clients through mission-critical workflow migrations, delivered multi-million dollar revenue growth in competitive markets, and built lasting partnerships that drive long-term business value. 

“Greg’s appointment represents a significant step forward in our North American growth strategy,” said Marc Aldrich, Zixi chief executive officer. “His proven ability to translate complex technical capabilities into clear business value aligns perfectly with our mission to deliver innovation, reliability, and scalable media workflows. As we continue building on our innovations and expanding our industry leadership, Greg’s expertise will be instrumental in growing our client partnerships and delivering measurable results at scale.”

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