VideoAmp Appoints Former Warner Bros. Discovery Exec Jon Steinlauf To Board

VideoAmp, an advertising technology company, has named Jon Steinlauf, former Chief U.S. advertising sales officer at Warner Bros. Discovery, to its board of directors. A proven operator and client-side leader, Steinlauf brings decades of experience driving transformation in media sales and advertising innovation to support VideoAmp’s mission of rearchitecting media measurement and currency for the modern TV landscape.

Steinlauf has held senior leadership roles across major media companies. Most recently, he oversaw U.S. advertising sales for Warner Bros. Discovery’s portfolio, where he drove integrated revenue strategies across platforms, reaching more than 100 million weekly viewers and encompassing six of the top 10 cable networks. Prior to that, he served as chief U.S. ad sales officer for Discovery Inc. and held a long tenure at Scripps Networks, where he was president of advertising sales and helped launch and monetize influential lifestyle brands including HGTV, Food Network, and Travel Channel.

Steinlauf will be inducted into the Broadcasting & Cable Hall of Fame later this month, honoring his contributions to the industry. During his time at Warner Bros. Discovery, he was directly involved in the launch of Stream X, powered by VideoAmp’s advanced advertising solution, which is already delivering stronger results for advertisers.

“Jon offers the rare combination of industry expertise and client experience, having worked directly with VideoAmp and seen firsthand the impact our solutions can deliver,” said Peter Liguori, VideoAmp chief executive officer. “His deep understanding of the challenges and opportunities facing advertisers and publishers will be instrumental as we continue to accelerate the industry’s shift toward more transparent, interoperable, and effective measurement.”

Steinlauf joins the board “at a time of significant momentum for VideoAmp,” the company says. The company recently announced a multi-year deal with Warner Bros. Discovery, secured JIC accreditation, advanced its privacy forward data collaboration through AWS Clean Rooms, launched VXP to power cross-platform planning with publisher first-party data, and renewed and expanded partnerships with AMC Networks, A+E Networks, Fox, NBCUniversal, Paramount Global and TelevisaUnivision.