Irdeto, ContentWise Join Forces To Deliver AI-Driven Personalization For Streaming Services

Irdeto, provider of digital video platform experiences and security, has announced a collaboration with ContentWise to launch an AI-powered, user-centric entertainment solution for video streaming services. The joint offering leverages ContentWise’s UX Engine and Irdeto Experience to deliver fully personalized content discovery, user engagement, and editorial control across all user touchpoints.

“In today’s competitive video landscape, streaming platforms face fierce pressure to attract and retain viewers, drive monetization and reduce churn,” said a release. “The combined Irdeto and ContentWise solution directly addresses these challenges, enabling advanced user personalization, seamless content navigation and targeted promotions through enriched behavioral insights and AI-driven UX management.”

This all-in-one engagement platform integrates ContentWise’s real-time adaptive UX, editorial tools and marketing automation with Irdeto’s CMS and service delivery infrastructure. It helps operators to increase viewer engagement, automate content workflows and deliver data-informed customer journeys that feel uniquely tailored to each user, per the release.

ContentWise recently announced the integration of advanced agentic AI capabilities. The new ContentWise Agent Engine capability ensures optimized automation of editorial tasks and also opens the platform to build entirely new use cases and integrations.

“The partnership with Irdeto is another step forward in helping streaming platforms seamlessly deliver smart, adaptive personalization at scale,” said Paolo Bozzola, CEO of ContentWise. “Together, we enable service providers to gain full control over their UX and content recommendations while benefiting from agentic AI adoption and new, automated personalization workflows. It’s a powerful answer to the industry’s need for differentiation and audience loyalty.”

Through this collaboration, Irdeto further strengthens its ability to offer holistic video platforms that boost retention, increase playtime, and maximize content ROI. The joint solution also enhances Irdeto’s metadata intelligence and supports clients in competing more effectively with a premium streaming experience.

“Our partnership with ContentWise is a game changer for streaming operators looking to elevate their user engagement and monetization strategies,” said Doug Lowther, CEO at Irdeto. “By embedding AI-driven personalization and UX control into Irdeto’s Experience backend, we’re empowering our customers to deliver premium, adaptive and meaningful experiences that keep viewers coming back.”