It features a pre-integration of Anypoint Media’s advanced advertising solution, Flower, with Irdeto Experience, a streaming aggregation platform. With this integration, OTT and FAST providers using Irdeto Experience “can swiftly enable robust monetization across their services without the typical integration complexities and delays,” the companies say.
Through Flower’s client-side playlist manipulation (CSPM) technology, “providers gain immediate access to advanced monetization opportunities, including shoppable ads, cross-screen/device interactive ads and skippable ads on linear ad insertions, as well as pre/mid/post-roll video on demand (VOD) ads. Additionally, banner advertising across all user touchpoints is seamlessly supported,” Anypoint Media says.
Beyond these capabilities, Anypoint Media says it “further enhances monetization by providing a campaign manager that can handle direct sales and direct insertion orders, while also providing comprehensive programmatic integration, connecting providers directly with global supply-side platforms (SSPs) and demand-side platforms (DSPs) via its proprietary header bidding and SSP platform, which is called Reach Every Digital Screen. This ensures that service providers maximize ad revenue potential across diverse and dynamic global markets.”
“The partnership between Irdeto and Anypoint Media reflects our joint commitment to simplifying and enhancing the implementation and deployment of OTT platforms, all while providing a proven, future-proof ad monetization for OTT and FAST service providers globally,” said Won Baek, Anypoint Media CEO.
“Together, we offer a fully integrated solution that ensures seamless deployment, robust functionality, and superior advertising capabilities from day one,” added Dario Choi, Irdeto regional VP, APAC.
For more information about this partnership and integrated solutions, visit Irdeto’s Stand 5J1-4 at Broadcast Asia in the Singapore Expo from May 27-29.
The post Irdeto & Anypoint Media Strengthen Global Partnership appeared first on TV News Check.
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