
The campaign highlights the real-life stories of three couples who are trying to balance romance and cat ownership, all while dealing with sensitivities to cat allergens. And with 1 in 5 people affected, it’s a challenge more common than you might think.
Nick, known for hit relationship shows like Love Is Blind and The Ultimatum, expressed excitement about the project.
“Relationships are hard enough,” Nick said. “We want people to form that real, genuine, organic connection without distractions and without issues. Purina One Live Clear has been able to do that for people who suffer from these sensitivities to cat allergens.”
Contrary to popular belief, the allergen isn’t always the cat hair itself—it’s a protein called FelD1, found in cat saliva and spread to fur during grooming. Purina One Live Clear is a dry cat food that uses an egg-based protein to neutralize the allergen at the source. When fed daily, that protein binds that by 47% starting at day 21.
“Purina One Live Clear can really impact the way cat owners interact with their partners and how they both interact with their cats,” Dr. Moyal said. “We want that connection.”
The Live Clear, Love Clear series is available on Purina One’s Cat YouTube Channel, where viewers can follow couples as they navigate love, allergies, and the joy of pet ownership.
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