Gray Media Announces Hyper-Personalized Video Streaming Strategy Using Google Cloud & Quickplay

Gray Media today announced “a new, cutting-edge video streaming deal for a full end-to-end solution on Google Cloud, powered by Quickplay, that will redefine the streaming experience for viewers.”

This partnership, it says, “combines the power of Google Cloud’s AI infrastructure with Quickplay’s flexible, cloud-native platform to deliver deeply personalized viewing experiences. By harnessing real-time data and advanced machine learning, Gray will transform how content is delivered and consumed, establishing a new benchmark for the media and entertainment industry.”

Gray says its new video streaming environment will revolutionize media streaming in four key ways:

• Understand Viewer Preferences in Real Time: Leveraging advanced machine learning to analyze viewer behavior, content consumption patterns, and engagement metrics in real-time.
• Dynamically Adapt the Viewing Experience: Adjusting content sequences, ad loads, and overall presentation based on individual viewer preferences and engagement levels.
• Optimize Content Delivery for Maximum Engagement: Delivering personalized content recommendations, tailored search results, and seamless access across all devices.
• Future-Proof the Infrastructure: Embracing a cloud-native architecture that can scale, adapt, and evolve with the ever-changing media landscape.

Gray’s President and Co-CEO Pat LaPlatney said: “This newly created video partnership marks a pivotal moment for Gray. With this game-changing infrastructure, we are leading the charge into the future of local streaming, one personalized viewing experience at a time.”

Gray Executive Vice President and Chief Operating Officer Sandy Breland added: “We are excited to be the first to deliver this innovative technology to viewers, including tailored recommendations and a personalized content experience that is seamless across devices.”

“We are proud to collaborate with Gray Media and Quickplay to bring the power of Google Cloud AI to the local broadcast industry,” said Albert Lai, Google Cloud global director, strategic industries, media & entertainment. “Our AI capabilities enable Gray Media to understand viewer preferences and deliver personalized content that drives engagement and revenue. This collaboration demonstrates our commitment to helping media companies transform their businesses with AI.”

Gray’s new streaming structure and viewer personalization strategy are expected to start rolling out in all Gray markets in January 2026.

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