Dailymotion today announced the creation of Audience Path. The tool was described in a company release as “a new entity for U.S. brands and agencies that improves advertising performance through AI-driven audience understanding and activation, powered by its proprietary agentic AI technology, Ray. “As audiences become more fragmented, Audience Path leverages…
Clinch, an agentic AI platform for omnichannel content orchestration, today launched a new predictive creative scoring suite within its Flight Control platform. Powered by AI, the Predict IQ Scores “enable advertisers to understand how effective their creative assets are likely to be in capturing audience attention and sales lift before…
Samsung Ads, the advanced TV advertising division of Samsung Electronics, today announced it has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads, driving greater…