Clinch Introduces Predict IQ Scores To Help Advertisers Validate Creative Effectiveness Pre-Launch

Clinch, an agentic AI platform for omnichannel content orchestration, today launched a new predictive creative scoring suite within its Flight Control platform. Powered by AI, the Predict IQ Scores “enable advertisers to understand how effective their creative assets are likely to be in capturing audience attention and sales lift before campaigns go live. These performance-oriented scores and tailored diagnostics help creative teams optimize assets, reduce wasted spend, and guide smarter decision-making,” Clinch says. The first to be announced is the Predict IQ Attention Score, powered by creative intelligence company, Adverteyes.   

“Advertisers today need insight around what will actually capture attention, long before a campaign goes live,” says Oz Etzioni, Clinch CEO. “By assessing your Predict IQ Score in Flight Control, teams can get an immediate read on how their assets are likely to perform, along with guidance on how to improve them. It’s a smarter way to work, optimizing creative before launch to reduce waste and maximize impact with your media spend across every channel from day one.” 

Key Benefits of Clinch’s Predict IQ Attention Score For Advertisers

• Validates creative efficacy before launch: Predict how well creative assets will capture audience attention, helping advertisers and creative teams make confident, insight-driven decisions to adjust, refine, or activate creatives.
• Evaluate creative assets against campaign context: enabling advertisers to predict performance by channel and audience parameters (e.g., age, gender, device, country, channel/format and time of day) before running media.
• Improve creative performance with targeted guidance: Access to diagnostics with prioritized suggestions aligning with unique campaign goals that support creative teams in refining assets.
• Stay responsive to creative or strategy changes: Automatically re-score assets any time creative elements or audience inputs are updated, as concepts evolve.

“Agentic advertising systems work best when they are powered by human truth and real business outcomes,” said Max Kalehoff, Adverteyes CEO. “With our sales-validated creative intelligence embedded directly into Clinch’s Flight Control workflow, advertisers and agencies now can see instantly whether an asset is likely to capture real human attention and drive brand growth. Every ad creative should make your media investment work harder, and drive more sales.”

Adverteyes is the first partner to contribute to Clinch’s Predict IQ Scores. Its AI-powered attention scoring methodology was people-trained by more than 18 million individuals worldwide across all major digital platforms, and powers predictive analytics for companies including AXA, P&G, Kellanova, Mars, WPP, Publicis and Nielsen. “By pairing sales-validated attention and emotion scoring with actionable diagnostics, creative and media teams gain new visibility into what will resonate and why, improving both efficiency and impact,” it says.

The post Clinch Introduces Predict IQ Scores To Help Advertisers Validate Creative Effectiveness Pre-Launch appeared first on TV News Check.