NSB Show: Imagine Communications Unveils Practical Path To The Cloud For ADC & Versio Customers

At the 2025 NAB Show (April 6-9, Las Vegas Convention Center, Booth W2067), Imagine Communications is introducing new capabilities across its playout portfolio focused on enabling media companies to “drive efficiency, reduce costs and simplify increasingly complex media workflows.” Visitors to the Imagine booth can explore “premium playout and automation solutions that fit any budget and support all current and future channel origination needs in on-prem, hybrid and cloud environments,” Imagine says.

Media companies around the world have long relied on Imagine solutions in playout environments ranging from public television stations and broadcast networks to complex multisite operations. Today, more than 5,000 channels at 700 sites worldwide operate on Imagine’s ADC playout automation platform, and global usage of the company’s playout solutions currently exceeds 26 million hours per month.

Brendon Mills, Imagine Communications chief product officer, says: “Our customers’ playout requirements continue to evolve — many deliver live linear content in multiple locations, most deploy a mix of traditional TV channels and streaming, and all are under pressure to increase efficiency and reduce costs. To ensure our customers are equipped to keep pace with changing viewer demands, Imagine continues to invest in our widely deployed playout solutions. This includes ongoing enhancements across our on-prem platforms and evolutionary migration paths to next-gen solutions that enable a practical mix of ground and cloud resources based on economic considerations.”

At the 2025 NAB Show, Imagine will demonstrate the latest advances in its Versio premium integrated playout platform, which is available as an on-prem server or deployable in cloud-hosted environments and supports all formats from HD-SDI and SMPTE ST 2110 to MPEG-2 transport streams. New features in Versio include a dedicated preset bus for advanced graphics workflows, as well as increased channel density options (up to four channels per physical server), which “deliver quantifiable benefits in reduced power consumption and rack space per channel while maintaining a strong blend of features and functionality needed for top-tier channels.

“Imagine will also introduce new capabilities in its industry-leading ADC on-prem automation solution, which integrates with more devices and business systems than any other automation product. A new RESTful API in the ADC business services layer provides a more modern interface for interoperability with third-party systems, such as traffic, scheduling, and media asset management.

“In addition, ADC has been validated on a widely adopted endpoint protection solution to help safeguard customers’ mission-critical operations. Also new, ADC now enables customers to schedule recordings more than 24 hours in advance, even over an entire weekend, reducing the burden of having to ensure daily entering.

“Imagine also offers ADC customers a practical path to the cloud via integration with the company’s next-generation Aviator Automation™ platform, which enables multisite channel origination through a unified platform that manages ground and cloud resources from a single pane of glass. Customers can sync ADC to Aviator Automation to enable capabilities ranging from simple content synchronization to cloud-based disaster recovery and on to full cloud-based channel origination and FAST channels.

Further details about Imagine’s presence at this year’s event are available here.

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