Senate Bill 2625 went into effect Jan. 1, 2025. Under the new law, alcohol-infused products like alcoholic ice cream, whipped cream and popsicles are now considered alcoholic beverages and are regulated by the Illinois Liquor Control Act and the Illinois Liquor Control Commission.
This means that alcohol-infused products and co-branded alcoholic beverages must be separated from similar products that are not alcohol-infused products like soft drinks, fruit juices, bottled waters, candies, or snack foods portraying “cartoons or youth-oriented images,” in larger businesses.
If a business is equal to or less than 2,500 square feet, they must either separate alcohol-infused products or co-branded alcoholic beverages from products that do not contain alcohol, or post a display with “specified signage.”
The sign will be provided by Illinois and states “This product is an alcoholic beverage available only to persons who are 21 years of age or older.”
The new law also prohibits businesses from keeping, exposing for sale, or displaying products containing alcohol next to products marketed toward children.
“Mistaking alcoholic products for their non-alcoholic counterparts is especially dangerous for minors and individuals with alcohol use disorders,” Illinois Liquor Control Commission Executive Director Lisa Gardner said. “This law aims to safeguard the Illinois public health by preventing product confusion while also prohibiting alcohol marketing that may appeal to children.”
The law took effect Jan. 1, 2025. The full text of the law can be found here.
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