Categories: Appliances

Scratching the Surface?

Frigidaire’s MatteGuard helps keep induction cooktops intact

YSN Staff

Frigidaire has introduced a new scratch-resistant surface that helps keep induction cooktops looking newer longer.

The brand’s new MatteGuard surface reportedly reduces visible scratches by a factor of five, addressing one of consumers’ most common frustrations with standard cooktops. Indeed, according to a 2025 study cited by Frigidaire, scratches on ceramic glass are the single biggest consumer pain point in the cooktop category, with 66% of consumers reporting they have experienced scratches and 28% describing them as extremely frustrating.

MatteGuard directly addresses this concern with a premium matte finish that minimizes visible scratches while preserving the speed, precision and energy efficiency consumers expect from induction cooking, the brand said.

“Consumers have told us scratches on cooktops are a major concern,” said Joe Spina, head of product line food preparation for Electrolux Group, Region North America. “With MatteGuard, we’re delivering a meaningful innovation that protects the surface, is visually appealing and strengthens our leadership in induction cooking. It’s about combining performance, durability and style in a way that makes every day cooking better.” 

Features of the MatteGuard induction cooktop includes: 

  • A matte black finish that compliments contemporary kitchens
  • Updated, minimal graphics described as “futuristic” and “sleek” by consumers that deliver an excellent user experience.
  • Powerful performance and flexible cooking features, including a 2-in-1 bridge element for larger cookware and a safer cooktop surface that stays cooler around the pan

MatteGuard also helps advance Electrolux’s broader sustainability goals, as induction cooking is more energy-efficient than traditional gas or radiant electric technologies, helping to reduce energy use while delivering fast, precise results, the company said.

Available within the Frigidaire Gallery line, the new 30-inch, scratch-resistant induction cooktops began shipping last month and carry a suggested retail price of $1,889.

The post Scratching the Surface? first appeared on YourSource News.

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