Emergn, one year on from the launch of Praxis
According to Adamopoulos, Emergn is growing faster than that. It is operating in 14 countries, having just moved into Saudi Arabia. The firm has around 600 employees and has completed approximately 500 engagements.
Last year, it launched its product management platform, Praxis. I asked Adamopoulos how that has progressed. The firm now has over 50 organisations worldwide using it, and two factors boosted the growth.
Adamopoulos said, “The World Economic Forum’s Near Future of Jobs report states that the two skills necessary for our future are AI and product management.”
“In the last 12 months since we spoke to you, the world’s woken up to the importance of product management as a skill. Not as a role, not as a product manager, but as a skill.”
Emergn has continued to develop the product. It has delivered an AI Model, Stella, which leverages its organisational knowledge from across all its engagements and further insights from over 100 leaders in the space. Emergn’s AI is also not becoming more Agentic; it is capable of interaction and, as it evolves, will deliver insights.
Adamopoulos made it clear that Stella is not meant to replace humans. He added, “It’s probably in the 50/50 range, because much of product management is still dependent on subject matter input.”
It still needs human contextual expertise. It helps automate tool creation. Adamopoulos gave the following example.
“Say, for example, you need to build a business model canvas for your product. Populating that Canvas based on the input you’ve provided is one form of anticipating. We know what the user needs, rather than having the user sit there thinking about how to fill in every box. They still have to get involved with it, but it’s more around acting as a virtual consultant for the user, rather than replacing them.”
Some vendors are creating small language models with expertise, sometimes for every client. Is that something you are considering? If that happens and the LLM ingests local, organisational non-product knowledge, can it go beyond 50/50?
“Yes, it can definitely go a step further. We can get closer to automating many of the major product management steps when someone submits an idea or uploads existing product information. What we’re trying to be very careful about is this whole challenge we’re seeing in the market: is AI going to make us smarter, or is it going to make us dumber?
“We’re very conscious of that challenge, because we work in a world where we have a lot of subject matter experts around their product ideas, and they’re not going to get direction just off of a generic LLM. They need to be able to put their data into something that gives them a very specific lens without removing the responsibility to follow through. How much closer? I can’t predict that today, but I’m comfortable with that 50-50 estimate.”
Last year, Emergn appointed Aldis Erglis its first Chief AI Officer. Adamopoulos explained that it was a natural progression. Emergn has been developing AI for some time, and Erglis wrote the AI policy for Emergn regarding its ethical use.
He noted that many organisations have many ideas about what to do with AI. Erlis is an expert at distilling the value of whatever is invested in. So, what are his responsibilities?
“He has a dual role. He’s got a customer-facing strategic role making sense of AI for clients, while internally he’s driving the teams and ensuring that, you know, we’re using the right tools. “
“Our model Stella is critical. We’re using a whole suite of tools that fall into that AI stack to develop it, focusing on maintaining the integrity of our data, improving the user experience, and ensuring some of the agentic properties are important for how people interact. On a scale of one to nine, I’d say it’s probably an eight, where we’re depending on that technology to continue to develop and make a better and more world-class product.”
Emergn is not just focusing on AI, though. Adamopoulos referred to how Clayton Christensen discussed jobs to be done in the Innovators Dilemma. Emergn is building out the tools product managers need within Praxis. He noted value proposition canvases, customer profiles, ICP tools, personas, road-mapping tools, and more.
It is also expanding its learning content, which it first launched in 2009, ensuring it remains up to date. One way in which it is achieving this is by adding learning insights from its consultants around the world, based on all their engagements. These insights are now embedded within the platform for others to learn from.
According to Adamopoulos, the Praxis roadmap includes making Stella into a context-aware AI Agent. The intent is to enable clients to deploy tools related to the specific products they are building.
Emergn is also working on more integrations. Adamopoulos believes that most organisations suffer from tool fatigue. The cost of switching between applications is huge in terms of time, and the different data silos hinder organisations. Emergn intends to connect Praxis to existing tool sets, making workflows between those tools seamless.
Thirdly, Adamopoulos unveiled new features for product metrics. He explained, “We’re looking to enable users to define product increments and releases inside the platform while providing some analytics around them. Sometimes we get asked, Is Praxis an analytics tool? Is it going to improve my product’s performance? The answer to that is: if it’s connected to a system that measures Analytics, you can get that data into Praxis. If it’s not, you won’t. What we’re doing is we’re looking at how to embed some analytic data within the platform this year.”
Emergn is also looking to build up its partner network. One area Adamopoulos highlighted earlier is the work with Universities. They are using Praxis within their innovation labs.
Adamopoulos added, “(They’re) looking at how they can use it as a platform to help bring their ideas or their patents into the commercial market. We’re interested in the school ecosystem because we believe in making graduates employable for life with these skill sets. The whole idea of lifelong learning and having the skill of product management is huge.”
“We also believe there’s a channel market. This year, we’re going to be investing in finding the right channel partners that can take Praxis as a complementary platform for their customer base.”
What is Emergyn hoping to achieve in 2026? Adamopoulos replied, “Beyond the standard P&L growth that the board expects, this year is about making Praxis known as the best platform in the market for product management.
“We have a concerted effort to communicate that through case studies and collaborations with product communities around the world. We want to get it out there now that some very notable organisations and schools are using it. “
AI is changing the business world as we know it. What does that mean for product management in the future?
Product management will become AI-augmented product management for organisations. Adamopoulos believes that the organisation will still need coaching, hand-holding, and the insights it cannot get from a machine. However AI platform will help accelerate that learning.
Adamopoulos added, “I also believe that roles are evolving. If you have people who can code on a good platform, they can also handle product management and strategy. If you have people who can do product management and strategy with a good platform, they can code. We’re going to see some roles converge in the future.
“Some people have referred to this role as the builder. That’s the terminology we’re seeing in the market. Calling people the builder because they have the skill sets to code, product development, and product management.”
What was the latest book you read?
Adamopoulos replied, “The latest book I read was called The Science of Scaling by named Benjamin Hardy and Blake Erickson (Amazon Aus, UK, US). It’s a really good book on growing your business and using scientific models to scale.”
The post Emergn, one year on from the launch of Praxis appeared first on Enterprise Times.
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