Red Bulls Unveil New Head Coach, Stadium Food Upgrades for 2026 Season

Red Bull New York introduced head coach Michael Bradley and announced stadium improvements at Media Day on Feb. 18. The club picked Red Seat Hospitality powered by Levy as the brand for Sports Illustrated Stadium in Harrison.

The Princeton native was hired on Jan. 6. Bradley guided his squad to a 2-1 road win over Orlando City SC on Feb. 21 in his debut. Three teenagers started that match — Matthew Dos Santos (17), Adri Mehmeti (16), and Julian Hall (17). Hall netted two goals while Mehmeti tallied an assist.

“The work with this group has been very, very positive,” Bradley said. “From day one, they have been extremely open, willing to listen, ready to work every single day,” according to NJBIZ

Chief Marketing Officer Katie Nahoum said the changes mark the biggest transformation since 2010. “This season represents the most significant offseason transformation in club history since our inaugural season in 2010,” Nahoum said. “There’s no better moment to introduce new ideas, new partners, new fan experiences, and new culinary offerings than on the eve of the FIFA World Cup 2026 — that’s going to be right here in our backyard.”

Sports Illustrated Tickets became the official ticketing partner. All home match tickets at the venue now work through the mobile app. This partnership builds on a 12-year agreement from late 2024.

The club will open its new training facility in Morris Township this year. The RWJBarnabas Health Red Bulls Performance Center comes through a deal with the state’s largest academic health system.

Regional Executive Chef Adam Carter said Levy reworked the food and beverage options. New items include the Jersey Ripper hot dog, meatball parm smashburger, Nucha’s empanadas, The Urban Cone craft ice cream, and Carson’s Cookie Dough.

The Fair Lawn bakery provides job training for young adults with autism. Founded by Kelly Castro and inspired by her son Carson, the business will sell products at the stadium this season.

The venue features Club SI, a 192-seat lounge that sold out last season. Eight Just Walk Out locations around the concourse now use check-out free technology. The renovated team store, The BULLShop, also includes the same technology.

The home opener is set for Feb. 28 against the New England Revolution. Eight World Cup matches will take place at MetLife Stadium this year, including the Final.

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