Carrefour and Vusion form partnership to deploy the smart store at scale

Carrefour and Vusion, the global provider in digitalisation solutions for physical commerce have signed a strategic partnership. Carrefour is a global food retailer based in Massy, France. As part of its “Carrefour 2030” plan, Carrefour has selected the Vusion platform to digitalise all of its hypermarkets and supermarkets in France by 2030. This partnership covers the deployment of electronic shelf labels, smart rails, and AI-driven cameras to transform operational efficiency and the in-store customer experience.

Following an initial deployment in the US with Walmart, Vusion and Carrefour are sealing a major technological alliance for Europe. In this context, Carrefour is joining the International Advisory Board of the technology platform.

Alexandre Bompard, Carrefour’s Chairman and CEO, “Carrefour 2030 is a growth plan that relying notably on accelerating tech and AI. By partnering with Vusion, a French technological champion with global reach, we are propelling our stores into a new era. The digitalisation of our shelves is the essential foundation for deploying our vision of modern retail. Serving competitiveness, quality of life at work for our employees, and customer satisfaction.”

Thierry Gadou, Chairman and CEO of Vusion, suggested, “With Carrefour, we share the same vision of a modern store at the heart of tomorrow’s omnichannel commerce. We are going to make this vision a reality in the coming years. Following Walmart’s decision to deploy EdgeSense across all its stores in the US, Carrefour is the first major European retailer to deploy the latest-generation Vusion platform at scale. The objective is threefold: to improve the banner’s performance and the satisfaction of both customers and employees.”

Key features of the partnership

The solutions deployed will combine:

• The Vusion IoT infrastructure: For real-time price updates and light-guided assistance for employees (“pick-to-light”).
• EdgeSense technology: Bluetooth-connected rails allowing automatic product geolocation to optimise eCommerce order preparation and shelf restocking.
• Captana Artificial Intelligence: Micro-cameras continuously analysing shelves to automatically detect out-of-stocks, price discrepancies, and planogram errors.
  Carrefour says this partnership directly serves the financial and operational objectives of the 2030 plan:
• Productivity: Automation of low value-added tasks to redeploy teams towards customer service. Equipping them with smart data and AI-driven tools to guide priority actions and improve compliance.
• Customer Experience: Time savings, personalised services, and real-time interaction for a smoother shopping journey.
• Sales: Reduction of out-of-stocks to maximise product availability.
• Ecommerce: Performance improvement thanks to geolocation.
• Retail Media: Creation of a new digital communication channel directly on the shelf and monetisation of data.

Co-innovation for the commerce of tomorrow

Beyond deployment, the two companies are committing to close collaboration on innovation. Carrefour joins Vusion’s “International Advisory Board,” thereby participating in defining future technological standards for the sector. A joint laboratory (“Next Retail Experience Centre”) will be set up to invent the commerce of tomorrow. Particularly around the use of AI to improve operational performance and personalised customer experience, agentic commerce. In addition to the activation of consumer data in-store.

Enterprise Times: What this means for businesses.

Physical high street stores have been undergoing a variety of innovations for the past decade. These innovations aim to transform the way consumers shop and interact with brands. By redefining personalised experiences, providing seamless omnichannel integration, and powering frictionless checkout anytime, anywhere. These changes aim to blend physical and digital elements seamlessly, catering to the evolving needs and expectations of modern consumers. At the same time driving innovation and competitiveness within the retail industry.

Many brands have already transformed their shopping and customer engagement in the ‘new normal’ retail world – endless aisle, BOPIS, click-and-collect. Retailers have embraced new experiences, industry innovations and pioneering technologies that may help retailers survive and thrive in the future.

However, embracing new retail technology innovations has always been a challenge for large supermarkets and hypermarkets. By equipping its shelves with millions of smart labels connected to the cloud, Carrefour is taking a decisive step in the digitisation of its physical assets.

The deployment positions Carrefour as the most advanced retailer in Europe in terms of store technology, echoing the transformation initiated in food retail with Vusion across the Atlantic. It follows successful pilots launched since June 2025. For Vusion, this partnership validates the relevance of its technology platform with the world’s largest retailers. Furthermore, it accelerates its penetration of the European market.

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