Nielsen announced Tuesday it is launching a new pilot program to more accurately measure co-viewing, aiming to better reflect total viewership for live events and entertainment programming. The pilot program will kick off with NBC’s coverage of the Super Bowl on Feb. 8 and will continue across high-profile sports and…
Sony will deploy its most expansive technology ecosystem to date for the NFL’s Super Bowl this Sunday in San Francisco, marking the championship debut of its new coach’s headsets and the first Super Bowl use of Hawk-Eye’s Virtual Measurement system. The electronics giant, an official technology partner of the NFL,…
Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much like crypto was a few years ago. Last year’s Super Bowl featured a…