Nielsen announced Tuesday it is launching a new pilot program to more accurately measure co-viewing, aiming to better reflect total viewership for live events and entertainment programming. The pilot program will kick off with NBC’s coverage of the Super Bowl on Feb. 8 and will continue across high-profile sports and…
Sony will deploy its most expansive technology ecosystem to date for the NFL’s Super Bowl this Sunday in San Francisco, marking the championship debut of its new coach’s headsets and the first Super Bowl use of Hawk-Eye’s Virtual Measurement system. The electronics giant, an official technology partner of the NFL,…
The Super Bowl is one of the most-watched live events every single year. Some people watch because they love football while others only care about the halftime show. There's also that not-so-small minority only really hoping to see some hilarious Super Bowl ads. Whatever your reason for wanting to tune…