Advanced Systems Group Taps Derek Pezzotti To Lead Sports & Venue Market Growth

Advanced Systems Group, a technology and services provider for media creatives and content owners, has appointed Derek Pezzotti senior account executive. Pezzotti joins ASG’s Production and Innovation team to help expand the company’s presence in the sports and venue segment. In this role, Pezzotti will work closely with ASG’s consulting, design, engineering and integration teams. He will report directly to Claudia Souza, chief innovation officer.

“Adding Derek to the team reinforces ASG’s commitment to the dynamic live sports market,” Souza said. “Clients in this space need partners who understand both broadcast-grade technical requirements and the unique operational demands of in-venue production. Derek brings exactly that combination. He has deep industry relationships, hands-on systems experience and a practical approach to delivering innovative and reliable solutions. That expertise will help customers bring major-event quality and repeatable workflows to every production, from campus stadiums to international sports rights holders.”

A practical leader with broad technical experience, Pezzotti arrives at ASG after an almost 20-year career spanning sports team and event operations, broadcast news, broadcast equipment manufacturer, and, most recently, a consulting firm specializing in broadcast technology for stadiums.

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