Advanced Systems Group Ups Gretchen Taipale To VP, Managed Services

Advanced Systems Group (ASG), a technology and services provider for media creatives and content ownership has promoted Gretchen Taipale to vice president, managed services, following the promotion of Jody Boatwright, former VP of managed services, to ASG’s chief strategy officer. 

In her new role, Taipale will set strategic direction for ASG’s managed services department and oversee the delivery of media operations and production services through a global workforce that supports some of the world’s largest enterprise organizations. Managed services provides staffing and builds fully operational teams for production, studio, media, and creative environments that are embedded at client facilities. 

Taipale joins the executive team after serving as managing director of ASG’s creative and production managed services team, where she led account management and agency services. Under her leadership the group supported a diverse portfolio of more than 30 accounts and oversaw a workforce of over 500 professionals.

Dave Van Hoy, ASG president, said: “Gretchen doesn’t just build teams, she develops talent, processes and client relationships that deliver every day. That rare blend of genuine talent development, hands-on production experience, and operational rigor and genuine talent development have helped us scale Managed Services into a $60 million line of business. She takes ASG’s deep expertise and turns it into practical and scalable solutions for our customers.”

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