Samsung previews HDR10 Plus Advanced, its answer to Dolby Vision 2

During a press junket last week, Samsung showed a simulated demo of the new dynamic HDR format, and it includes six features similar to what the recently-revealed Dolby Vision 2 will offer.

TVs from Samsung and any other manufacturers who support it will be able to boost picture brightness for 4,000-5,000 nit TVs that have hit the market, adapt the image to specific genres, control the level of motion smoothing, improve visual performance of streamed games and adapt to ambient light conditions, have improved tone mapping for different areas of the screen, and more precise color control.

The format will need support from streaming services for viewers to actually experience these benefits, though. Amazon Prime Video is on board, but considering it took until this year for Netflix and Disney to support the original HDR10 Plus that had been in use since 2018, we’ll see how long it is until they add HDR10 Plus Advanced.