Nielsen announced Tuesday it is launching a new pilot program to more accurately measure co-viewing, aiming to better reflect total viewership for live events and entertainment programming. The pilot program will kick off with NBC’s coverage of the Super Bowl on Feb. 8 and will continue across high-profile sports and…
MetaBroadcast, a U.K.-based metadata management specialist, says it was awarded a three-year contract from TAM Ireland (Television Audience Measurement Ireland CLG), the Joint Industry Committee (JIC) representing Irish broadcasters and advertising agencies, to operate a program data harmonization system. MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland…
Samba TV, a global provider of AI-driven media intelligence, has partnered with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative. This partnership “is a pivotal step toward building the industry’s first advertiser-owned, independent measurement solution capable of deduplicating…