TAM Ireland Awards Program Data Harmonization Contract To MetaBroadcast And Nielsen’s Gracenote

MetaBroadcast, a U.K.-based metadata management specialist, says it was awarded a three-year contract from TAM Ireland (Television Audience Measurement Ireland CLG), the Joint Industry Committee (JIC) representing Irish broadcasters and advertising agencies, to operate a program data harmonization system.

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping solution that will provide enhanced data to the market. The collaboration “will improve accuracy of combined data files by providing access to enriched Gracenote program metadata, including customer-specific genres and unique content identifiers. This will result in improved data quality and a better understanding of TV viewership at the program genre level,” according TAM Ireland.

Working with Gracenote’s parent, Nielsen, TAM Ireland provides audience measurement for the Irish television and advertising industries. The industry body’s stakeholders include broadcasters operating in Ireland — RTÉ, Virgin Media Television, TG4, Channel 4, Sky Media Ireland and Paramount — as well as major media buying agencies including Core, WPP,  Dentsu, Havas and Omnicom Media Group.

“MetaBroadcast is delighted that TAM Ireland has recognized the value of the robust metadata management capabilities of Atlas, our cloud-based active data platform, and best-in-class Gracenote program metadata,” said Jamie Mackinlay, MetaBroadcast CEO. “Scalable, time-sensitive data ingest, mapping, and matching are key to reducing data duplication and improving operational efficiency that will help TAM Ireland better serve their stakeholders.”

“Gracenote’s program metadata and IDs plus MetaBroadcast’s advanced data platform give TAM Ireland unprecedented insight into content viewership at a granular level,” said Tim Cutting, Gracenote chief revenue officer. “We’re pleased to expand our work with MetaBroadcast which will help TAM Ireland deliver the best possible solutions to Irish broadcasters and marketers.”

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