American Rose Center has new ownership, $50K for Christmas in Roseland

The center has been the American Rose Society’s headquarters for the past 50 years, but recently the society decided to split away due to financial troubles to focus on its existing membership and overall mission.

Officials with the American Rose Center told Caddo Parish Commissioners Thursday that it is better this way because they no longer have to support the society.

As the center regains its footing, the commission approved a $50,000 allocation to help the gardens host this year’s Christmas in Roseland, the 42nd year of the event. The Shreveport-Bossier Tourism Bureau estimates the holiday festival has a $2 million economic impact.

Its coordinator, Marilyn Wellen, said the commission’s support marks a new era in their progress in the city.

“We want you to remember these gardens as a place of towering pine trees and roses with beautiful walkways filled with trees and flowers. It’s a wonderful place to be. A wonderful place to bring your family. So we know we will succeed and you are kicking us off in the best way possible,” Wellen said.

The American Rose Center is open every Friday, Saturday, and Sunday beginning November 28 through December 21. Special encore nights will be held on December 22 and 23. The Christmas Market is December 12 through 14.