Perion Network Ltd., a provider of advanced ad technology solutions, has debuted its Performance CTV Solution, the latest expansion of the Perion One unified platform. This new offering is designed to capitalize on the surging demand for measurable advertising results in Connected TV (CTV), one of the fastest-growing segments in…
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of Device Attestation support in the industry standard Open Measurement SDK (OM SDK). This new capability is currently supported on Apple devices and FireTV and is designed “to strengthen further efforts to combat widespread device spoofing…