The research conducted by Sudoku Bliss analyzed Google Trends data to establish the most Googled Halloween costumes in each state over the past month. The study examined both the most popular pop culture-inspired costumes and classic costumes that are seen every year.
The most popular traditional Halloween costume in Texas is a werewolf. Classic monsters always remain popular during the season, especially due to their continued appearances in movies and television.
The most popular pop culture costume searched for by women is Wednesday Addams in Texas. With the most recent release of Wednesday season two, it is no surprise that costumes for the main character will dominate this Halloween. The most popular pop culture costume searched for by men is Power Rangers. This long-running franchise remains a go-to group costume for friends looking to coordinate their Halloween look.
| State | Traditional costume | Pop culture costume for women | Pop culture for men |
| Texas | Werewolf | Wednesday Addams | Power Ranger |
The most popular traditional Halloween costume in the country this year is zombie costumes, with nine states searching for costumes. Another timeless choice, zombies remain popular thanks to iconic movie franchises like 28 Days Later and their lasting presence in pop culture.
Clown costumes follow with eight states searching for this classic costume that continues to remain a top choice due to its association with popular horror movies like It.
After the recent Labubu craze, it’s no surprise that the mischievous character has become a top choice for both men and women’s Halloween costumes this year.
| Traditional costume | Number of states searching for the costume | Women’s costume | Number of states searching for the costume | Men’s costume | Number of states searching for the costume |
| Zombie | 9 | Labubu | 14 | Labubu | 17 |
| Clown | 8 | Wednesday Addams | 10 | Spider-Man | 10 |
| Vampire | 8 | Harley Quinn | 5 | Stitch from Lilo & Stitch | 4 |
| Witch | 7 | Glinda from Wicked | 4 | Deadpool | 3 |
| Skeleton | 6 | Barbie from Barbie | 3 | Michael Myers from Halloween | 3 |
| Pumpkin | 5 | Elphaba from Wicked | 3 | Power Ranger | 3 |
| Ghost | 3 | Ariel from The Little Mermaid | 2 | Scooby-Doo | 2 |
| Dog | 1 | Tinkerbell from Peter Pan | 2 | Batman | 1 |
| Mermaid | 1 | Cher from Clueless | 1 | Freddy Krueger | 1 |
| Scarecrow | 1 | Hannah Montana | 1 | Harry Potter | 1 |
| Werewolf | 1 | Minnie Mouse | 1 | Joker | 1 |
| Playboy Bunny | 1 | Mickey Mouse | 1 | ||
| Princess Leia from Star Wars | 1 | Pennywise from It | 1 | ||
| Rapunzel from Tangled | 1 | Superman | 1 | ||
| Taylor Swift | 1 | Woody from Toy Story | 1 |
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