Tampa Bay Lightning Launch New DTC Streaming Service With ViewLift

The Tampa Bay Lightning and ViewLift have launched a new direct-to-consumer (DTC) subscription streaming service ahead of the Lightning’s first pre-season game today. Designed to bring fans closer to the action, the platform will be accessible across web, iOS, Android, Apple TV, Google TV and Roku devices.

Fans who subscribe before Oct. 7 will receive a free trial period, offering early access. The new Lightning streaming service will debut with the first preseason game on Sept. 26.

“Launching this new platform is about more than streaming games. It’s about reimagining how Lightning fans connect with their team,” said Chris Overholt, Lightning chief commercial officer. “We’re creating a direct connection that puts fans in control, giving them the flexibility to watch anytime, anywhere, on the device that they use most. This is just the beginning of how we plan to innovate and deliver an even more interactive experience to the game our fans love.”

This marks the first time the Lightning have introduced a team-owned DTC streaming option, underscoring the franchise’s commitment to innovation and fan accessibility. With more fans than ever choosing streaming over traditional linear TV, this solution is designed to meet the needs of the next generation of Lightning fans, digital-first viewers who want to follow their team with the flexibility they expect. Future updates will include enhanced fan engagement features for a more immersive viewing experience.

“The Lightning are three-time Stanley Cup Champions,” said Rick Allen, ViewLift CEO. “Two of those championships have come in the last eight years — so it’s particularly appropriate to welcome them to the streaming home of NHL Champions, ViewLift: our clients have won seven of the last eight cups. Tampa Bay’s passionate fans can now stream all locally-carried games live, and will soon enjoy a suite of new personalized features to enhance their fan experience. We are looking forward to that, and to our third opportunity to work with Scripps Sports as an NHL team’s linear partner.”

Fans can subscribe at $66 for the 2025-26 season directly through the Lightning’s new platform at T BLightning.tv.

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