True Residential Opens Luxe Gallery

True’s new 2,100-square-foot luxury showplace features five vignettes.

Missouri showroom spotlights brand’s ultra-premium refrigeration

YSN Staff

True Residential, the luxury home refrigeration brand, has opened a 2,100-square-foot showcase space near its headquarters town of O’Fallon, Mo., a suburb of St. Louis.

The showroom was built to spotlight the company’s high-performance, commercial-style products for architects, designers and other trade partners, and features five separate vignettes:

• A full-size refrigeration “nook” outfitted with five 30-inch beverage columns, two 42-inch side-by-side fridges and two bottom mounts, including a 36-inch glass door model
• An open kitchen layout with a 36-inch stainless steel refrigerator and companion freezer coupled by True’s proprietary joining kit, along with a selection of indoor/outdoor undercounter products including a wine cabinet, refrigerator drawers, a beverage center and undercounter refrigerators
• An “outdoor” area featuring the Rockwell Social Grill — one of the fruits of a recent strategic partnership with precision grilling brand Caliber — which boasts a fully retractable “disappearing lid” and industry-exclusive 20,000 BTU Crossflame burners
• A conference room and coffee bar that incorporates several ADA-compliant refrigeration units, including an undercounter beverage center and wine cabinet
• A nearby “speakeasy” showcasing True’s 15-inch undercounter beverage center, beverage dispenser, clear ice machine and wine cabinet.

True said the showroom also serves to highlight the wide range of sizes, finishes and hardware options available through the brand’s “Build Your True” custom program, along with a palette that includes such distinct tones as bluestone, cobalt, emerald, champagne, sorbet and ultra matte black.

The family-owned business began in 1945 as a manufacturer of commercial refrigeration and branched out into the luxury retail channel in 2008. It continues to produce all its components and finished products in Missouri, where it operates four production facilities.

See: The Truth About True Residential

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