Amalia Aguero keeping her father’s legacy alive through El Editor

LUBBOCK, Texas – For Amalia Aguero, the story of El Editor is deeply personal. It isn’t just a newspaper, it’s a family legacy, a piece of Lubbock history, and a voice for the Hispanic community that her father, Bidal Aguero, worked so hard to create.

Even as a young girl she was part of that mission.

“I started helping as early as seventh grade,” Aguero said. “By high school, after I learned typing, I was able to help even more.”

She remembers countless community members walking into his office, seeking help and finding support.

Bidal Aguero, her father, wasn’t just a publisher. He was an activist, a leader, and someone who believed in using El Editor to create a voice for others.

He founded El Editor 48 years ago in 1977 to make sure the Hispanic community in Lubbock had a platform and a place where their stories, struggles, and celebrations could be seen and heard.

He co-founded the Lubbock Hispanic Chamber of Commerce (originally COMA) and organized events like the Viva Aztlán Festival.He loved covering community events, highlighting culture, art, and theater.

After the passing of both her father and stepmother, Amalia felt called to return to Lubbock and carry on her father’s legacy. “I had to reintroduce myself to the community,”

“I’m a lot like my dad. My heart is focused on helping the community and giving people a voice.”

That mission and the transition in taking over El Editor hasn’t been without challenges.

Since returning to Lubbock and stepping into the position of Publisher/Editor of El Editor, Aguero has launched a website for the publication. She encourages readers to follow the website and Facebook page.

With the closing of The Avalanche-Journal’s printing press, El Editor has had to shift its printing to Lamesa.

But Amalia shared that she is determined. “My dream is to keep this newspaper going. I want us to reach 50 years,” she said.

What inspires her most are the people who still come up to her and share how much her father meant to them. “I’m still shocked by how many Lubbock citizens have a story about my dad or a connection to El Editor.

Amalia carries with her the lessons her father left behind to believe in what you’re doing, like her father, she continues to give the minority communities in Lubbock a voice making sure El Editor remains not just a newspaper, but a legacy of culture, and community.

The bilingual newspaper El Editor has been published on a biweekly basis since 1977.

El Editor continues to stand as both a historical record and a living voice for the Hispanic community in West Texas.

Amalia has tailored the paper with her own vision while staying true to her father’s mission: advocacy, representation, and cultural pride.

For businesses and individuals passionate about keeping El Editor alive can find out all about it here.

During Hispanic Heritage Month Amalia encourages the city to visit the Facebook page and website daily. She will be sharing features that will highlight Hispanic called “Our stories, our traditions, our community.”

Click here for more information.