For decades, video teams have fought the same frustrating battle: finding the right element at the right time. DigitalGlue says “Creative Intelligence ends this friction by replacing rigid folder structures and manual metadata entry with a conversational interface. Powered by Large Language Models (LLMs) and deep AI analysis, the system reads and understands every frame, word, and technical detail of your assets – online, nearline, and/or archive. Users can simply describe what they want — ‘a slow-motion shot of the CEO smiling from last year’s conference’ — and get curated, time-coded results instantly.”
Tim Anderson, CEO of DigitalGlue, explained that this shift represents a fundamental change in how media teams work. “For years, the industry has accepted that finding content is just part of the job,” Anderson said. “We believe that time should be spent creating, not searching. Creative Intelligence turns all of your assets — video, photo, and audio-only into a conversation — every shot, every moment, instantly at your fingertips. This is the future of media management, and we’re excited to give a sneak peek at IBC 2025.”
Key Capabilities Include:
Creative Intelligence will officially launch in early 2026. Visitors to IBC 2025 can experience live demos at the Symply Booth 7.C21.
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