Academy Sports & Whataburger launch football season gear

DALLAS (KDAF) — Academy Sports + Outdoors and Whataburger have launched a new collaboration just in time for football season, featuring a collection of co-branded merchandise available both in-store and online.

The limited-time collection combines Academy’s enthusiasm for sports and tailgating with Whataburger’s iconic style, offering a range of products including co-branded Hey Dude shoes, jerseys, hats, shirts, drinkware, coolers, wagons, tables, chairs, blankets, and outdoor games.

“Academy Sports + Outdoors is all about helping fans gear up for gameday and having fun while they’re at it. This collaboration brings together two fan-favorite brands to deliver a fun collection for the entire family,” said Academy Sports + Outdoors Executive Vice President and Chief Merchandising Officer Matt McCabe.

“When you think of Texas, you think of football—so teaming up with Academy for a third campaign just in time for the season made perfect sense,” said Whataburger Group Director of CPG & Retail Marketing Rachael Jones.

This is the third collaboration between Academy Sports + Outdoors and Whataburger, following a summer collection in 2023 and an outdoor collection in 2021 with Academy’s private brand, Magellan Outdoors.

The collection is curated with the entire family in mind, featuring new designs that incorporate the iconic colors and recognizable details from both brands to create a functional and fun way to enhance tailgating experiences.

The collection is available while supplies last.

All facts in this report were gathered by journalists employed by CW33. Artificial intelligence tools were used to reformat into a news article for our website. This report was edited and fact-checked by CW33 staff before being published.