Middle, high school athletes can now get NIL deals in West Virginia

CHARLESTON, W.Va. (WOWK) — A new WVSSAC policy has the potential to change the game for student athletes in West Virginia.

The new policy allows eligible middle and high school students in West Virginia to sign name, image and likeness (NIL) deals. This makes West Virginia the 44th state to implement NIL into secondary public schools.

The policy was approved by the state school board in July, but did not go into effect until Friday, Aug. 8.

David Robinson Sr., a Kanawha County parent, said the new opportunity opens more doors for his son David Robinson Jr., who plays multiple sports at Capital High School, as well as other student athletes.

However, these potential partnerships, in his opinion, can’t replace a passion for playing.

“It’s always been about the love of the game,” he said. “With the NIL just now here in West Virginia, I believe it will help him financially coming into college. But as far as him changing, you got to love the game first in order to get paid.”

A few guidelines must be followed within NIL deals. Athletes must keep their deals separate from the school and the WVSSAC. This means logos, jerseys or other identifiers cannot be visible or mentioned in commercials or endorsements.

School employees must stay removed from deals, including coaches, and students cannot endorse certain products or services, including:

• Prescription drugs
• Adult entertainment
• Gambling
• Tobacco
• Weapons
• Alcohol

Robinson doesn’t agree with NIL replacing hard work, saying his son’s NFL dreams have to come from his own desire to grow. Potential partnerships can only assist him on that journey.

“I believe in my heart he’s going to outwork anybody to get to where he going,” he said, “but I believe it is helpful. My son is able to make his own money off his own name.”

Concerns over lost sight in school sports got the new policy some pushback online. Parents and spectators said this will strip the child-like wonder from athletic programs and puncture authenticity.

Robinson said he could see this ringing true for some.

“For some kids, it may just be a front. With mine, I know he loves the game, and I know he’s not taking any shortcuts. But for kids who might just be looking for a quick buck,” he says, “that’s definitely going to hurt.”

The policy gives a chance for hometown legends to become household names, allowing players to market themselves and build their brand.

The WVSSAC recommends that parents and athletes interested in securing NIL deals should contact their office to ensure player eligibility.