StreamGuys Adds Rewindable Audio & Video Analytics To SGreports

StreamGuys has added consumption metrics for rewindable streams to SGreports, its log processing and content analytics toolset that helps broadcasters and media companies understand how audiences interact with streaming content. Available immediately, the direct integration between SGreports and the company’s SGrewind time-shifting service connects consumption metrics to the front-end consumer experience for the first time, “helping customers understand how users engage and interact with rewindable content streaming on SGplayer or other HTML5-based players accessible within web browsers and mobile apps.”

StreamGuys released its second generation of SGreports nearly two years ago to simplify how its customers make business and programming decisions for live streams and podcasts. The 2023 software releases added user dashboards to help customers quickly filter and compare data on program streams and podcast episodes through improved visualizations, offering a more streamlined experience that adheres to industry standards for usability and modernization that keep systems up to date.

Through both of its iterations, SGreports “has helped commercial and public broadcasters, sports teams and content producers worldwide access detailed, insightful metrics across total listening hours, number of active sessions, number of unique users, geographical locations by user, type of device used to access content, and much more,” the company says.

As SGrewind gives listeners direct control of their live-streamed audio and video, SGreports offers insights into what content was most important to the audience throughout the broadcast day. “This evolves SGreports’ analytical capabilities beyond the typical data reporting functions used for live streams and podcasts, and makes SGrewind uniquely positioned to understand in-the-moment habits and on-demand patterns of each listener or viewer,” it adds.

“SGrewind is a valuable front-end tool for streamers because it lets listeners and viewers jump back to specific points in time to access or rewatch content that was already broadcast,” says Robert Minnix, StreamGuys head of product. “With SGreports, the client can merge scheduling information with the streaming data that we store and understand precisely what percentage of listenership is generated specifically through SGrewind, and which programs through the day that people consistently return to. That provides insights into the content a broadcaster should focus on, or a network’s overarching streaming strategy. It tells the client what programming matters most to audiences and what drives listenership and viewership.”

The convergence of SGreports and SGrewind can also bring benefits to advertising decisions, the company says, as SGrewind integrates ad-insertion functionality to deliver targeted ads to listeners as they rewind and replay streams. “By accessing the audience data we pull from SGrewind and place within SGreports, including choice of content and behavioral characteristics, we can effectively leverage our ad-triggering metadata from live streams to insert new ads during replays,” adds Eduardo Martinez, StreamGuys vice president of technology. “That adds an entirely new layer of monetization to the mix.”

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