‘Fizzy new frontier’: Crumbl launches dirty soda, but it’s only available in Canada

OTTAWA, Ontario (ABC4) — The famous cookie brand founded in Logan, Utah, has expanded into another popular Utah niche — dirty sodas. The catch? For now, you can only get them in Canada.

According to a press release from the cookie brand, Crumbl’s new dirty sodas launched today in Canada, and offer more than 40 “handcrafted drinks” made to “pair perfectly with your favourite dessert.” Customers can choose between one of Crumbl’s drink ideas or invent their own flavour concoction.

On Instagram, Crumbl Canada showed off some of the new options available. Aside from dirty sodas, two other drink options are being offered: chargers and coolers. Chargers are described as “caffeinated, flavourful — perfect for a refreshing lift,” and coolers are described as “classic sparkling water base and fruit flavourings to create a refreshing and hydrating treat!”

“Crumbl has always been about creating experiences people love, and drinks felt like the perfect next chapter,” Sawyer Hemsley, Crumbl’s Chief Brand Officer and Co-Founder, is quoted in the release. “Dirty Sodas give our fans more ways to mix, match, and make every visit their own.”

This Friday, customers in Canada can enjoy a kick-off promotion to “celebrate this fizzy new frontier.” The first 100 people at any Crumbl Canada location on Friday, July 25, will receive a free merch bundle. Additionally, between July 28 and Aug. 2, Crumbl Canada customers can earn double the crumbs (loyalty points) on dirty soda purchases.

“Life’s too short for boring drinks, so try a Dirty Soda — only at Crumbl Canada locations,” the press release concludes.

It’s unknown whether these drinks will ever come to the brand’s home state of Utah. According to Crumbl’s press team, there are currently no plans to bring them to the U.S.