Google supports Louisiana senator’s bill to strengthen online privacy for children, teens

BATON ROUGE, La. (Louisiana First) — U.S. Sen. Bill Cassidy (R-LA) announced that Google has endorsed the Children and Teens’ Online Privacy Protection Act (COPPA 2.0), a bipartisan bill he introduced with Sen. Edward Markey (D-MA).

“COPPA 2.0 is a common-sense tool to keep kids safe online—and Google agrees,” said Cassidy. “Today’s kids are growing up with phones and tablets. We need to make sure they can do it safely.”

The legislation aims to modernize online privacy protections for children and teens. It includes provisions to ban targeted ads to minors, require platforms to allow users to delete their data (an “Eraser Button”), limit data collection, close legal loopholes and obtain consent for collecting data from users aged 13–16.

“Keeping kids safe online is essential, and common-sense solutions are key. That’s why we support meaningful privacy protections for teens, prohibiting ad personalization to minors, and companies doing more to understand users’ age. When it comes to creating safer online experiences for kids and teens, we haven’t waited for legislation to do our part. We’ve rolled out tools to enhance wellbeing and empower parents, while delivering age appropriate experiences. We look forward to continuing the dialogue as we work collectively to respect, protect, and empower youth online. Learn more about our work to safeguard kids and teens online here,” the tech giant said on X.

The Senate Commerce Committee is scheduled to consider the bill Wednesday.

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