‘Plan ahead’ MADD and Uber Partner to Launch Lifesaving Campaign During Alcohol Awareness Month

Mothers Against Drunk Driving (MADD) and Uber are teaming up this April for a bold new campaign to prevent impaired driving and save lives during Alcohol Awareness Month. This first-of-its-kind partnership unites MADD’s mission-driven advocacy with Uber’s innovative technology to deliver a clear message: Don’t drive impaired—plan a ride home in advance.

“Alcohol Awareness Month is a timely opportunity to spark change—and this partnership between MADD and Uber is doing exactly that,” said Stacey D. Stewart, CEO of MADD. “By combining Uber’s innovative platform with MADD’s decades of advocacy, we’re empowering people to make safer choices. Together, we’re not just raising awareness—we’re creating real, lifesaving impact.”

Driving this campaign’s message is a compelling series of short-form videos that spotlight emotional, real-life moments where choosing not to drive impaired changes everything. One ad follows a young woman texting her father to say she had a few drinks and was heading home. He grows anxious when he doesn’t hear from her right away—but relief washes over him as she shares her Uber location, showing she made the responsible choice. In contrast, another spot shows what could have happened had someone chosen to drive impaired instead of calling a ride—reminding viewers of the irreversible consequences one decision can carry.

These stories don’t just highlight safer choices; they show how those choices ripple outward, impacting loved ones, families, and communities. Launching in April across Colorado, Georgia, New Jersey, Pennsylvania, and Washington, D.C., the campaign uses emotionally resonant digital ads and social media content to connect with millions. The message is simple but powerful: Plan ahead. Choose safety. Your decision could save a life—including your own.

Watch to learn more.