Categories: Indiana News

Indiana Mad Ants rebrand as Noblesville Boom

NOBLESVILLE, Ind. — Noblesville is bringing the BOOM!

On Wednesday, Pacers Sports & Entertainment announced the new name for the Pacers’ G League affiliate. Once located in Fort Wayne and called the Indiana Mad Ants, the team’s move to Noblesville called for a whole new name to match a whole new era.

Indiana mad ants rebrand as noblesville boom 1

“We’re thrilled to tip off an exciting new era for our G League team, the Noblesville Boom, while honoring the legacy and global brand power of the Indiana Pacers,” Pacers Sports & Entertainment CEO Mel Raines said.

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The Noblesville Boom name is a tribute to the iconic “Boom, baby!” phrase made famous by legendary Pacers coach and commentator Bobby “Slick” Leonard. Pacers Sports said the name also reflects “the loud, fast-paced basketball the team brings to the court as well as the energy and growth of the Noblesville community.”

“From our historical beginnings and recent economic growth to our current posture as one of the most sought-after communities, Noblesville is flourishing and booming in a lot of ways,” said Noblesville Mayor Chris Jensen. “It is fitting that the team’s name incorporates the past, which many know Noblesville was founded on an energy boom, present, and future of our city and our close partners, the Indiana Pacers. This is a significant milestone for our city and for basketball in Indiana — the basketball state.”

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Noblesville Boom will play in the all-new The Arena at Innovation Mile — a new 3,400-seat, 123,000-square-foot arena expected to be completed this summer. The city hopes to draw 65,000 fans annually.

The Noblesville Boom logo includes a supercharged cyan color, first introduced with the Pacers 2023-24 City Edition uniform, alongside the Pacers’ classic navy and gold color scheme. Court design, mascot and uniforms will be unveiled in the coming months before the November season kicks off.

Fans wanting to get in on the ground floor can visit NoblesvilleBoom.com for more information, sign up for email updates and place a ticket deposit for the 2025-26 season.

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