KitchenAid Relaunching Product Line

KitchenAid’s colorful new collection for 2025 features interchangeable handles and knobs.

The new collection will feature vibrant colors and interchangeable accessories

YSN Staff 

As part of what Whirlpool Chairman/CEO Marc Bitzer described as the company’s largest one-year product transition in over a decade, the premium KitchenAid brand has undertaken a complete relaunch of its product line. 

The fruits of that labor will be on display later this month at the Kitchen & Bath Industry Show (KBIS) in Las Vegas (Feb. 25-27), where the appliance industry annually unfurls the latest and greatest in laundry and kitchen fare. 

There, in Booth W1801 at the Las Vegas Convention Center, KitchenAid promises to “redefine kitchen design” with a curated selection of vibrant new colors, unique finishes and rich textures that “elevate the kitchen experience.” 

“We believe the kitchen is not just a place to cook; it’s a canvas for creativity,” said Kevin Sulaiman, senior brand manager. “In 2025, we’re taking that belief to new heights. Our immersive display will showcase how design and functionality can merge seamlessly, creating a space where exploration, expression and innovation come together.” 

Related: Whirlpool Planning ‘Immersive Experience’ at KBIS Booth 

The display will feature a host of kitchen products including commercial ranges, wall ovens and refrigerators. Among the introductions: 

• A 30-inch smart slide in gas range with “EvenHeat” convection, steam bake with tray, no-preheat air fry and steam/self clean.
• A 24-cubic-foot counter depth French door refrigerator with internal water dispenser.
• A 360-degree “Max Jets” third-rack dishwasher with advanced “ProDry” system and a whisper-soft 44 dBA sound level.

The new appliance collection will be shown in two striking shades that were inspired by the latest design trends: Juniper, described as a complex dark green with a touch of blue and metallic flake; and Black Ore, a deep metallic black with subtle graphite undertones. 

The products also feature a range of interchangeable accessories including handles and knobs in bronze, brass and stainless steel finishes that highlight the curated color palette. 

Attendees will be invited to mix and match elements of the collection, demonstrating how the customizable appliances seamlessly integrate into a broader kitchen design, the company said. 

For more information and complimentary KBIS registration, visit WhirlpoolPro.com/KBIS2025. 

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