Tag: seo

Social Media Marketing and Its Importance

Social Media Marketing and Its Importance

Every-day you must be spending some of your time on social media.

Some people are so much into it, that they skip their coffee, but not scrolling through Facebook feeds.

Or they take a picture of their coffee mug and post it onto Instagram and Facebook, before sipping the coffee.

Coffee mug

Can you relate to this?

Social media has become a part of our life that we use daily. If you travel on a bus, train or any other public transport to the office, then what you do on the journey?

80% of people say, that they scroll through social media feeds.

Social media is used by all ages and is currently doing wonders in people’s life.

How?

Well, you can connect to an old friend, by just searching his/her name.

When half the population on earth is available on social media, then why not take this as an opportunity to make your business famous?

And, those who do that, know that it is called as Social Media Marketing.

Yes, promoting a brand on various social media platforms like Facebook, Twitter, Instagram, etc. is known as Social Media Marketing. It is the best way to promote the content related to your products or services, where the audience can easily know about you.

According to Wikipedia,

Social media marketing is the use of social media platforms and websites to promote a product or service.

Related: Top Social Media Marketing Trends for Your Business

Why Brands Use Social Media?

All brands want to educate their audience about the product they are selling or the service they are offering. For this, they need to invest in different marketing strategies, where cost and ROI play important work. It is observed that in traditional marketing methods like TV or radio broadcasts, billboard adds, newspaper ads, etc., the payable amount is very large. Also, it keeps you unsure about the returns. Hence, social media is recognized as a cost-effective marketing method. After all, your customers can easily be found on social media. Not only your audience, but their connections are also present on social media, and the chain has grown massively.

Social media allows you to target a relevant audience and retarget your customers too.

Do you know your competitor is also on social media?

No matter what product you are selling, it is a high possibility that your competitors are already present on social media. So, to remain digitally competitive, you need to build the presence of your business or brand on social media.

Let’s see which platforms come under social media marketing umbrella –

1) Facebook – 2.37 Billion Users

2) Instagram – 111 Million Users

3) Twitter – 330 Million Users

4) LinkedIn – 303 Million Users

5) Pinterest – 291 Million Users

6) Snapchat – 310.7 Million Users

7) Messenger – 1.3 Billion Users

8) Reddit – 1.7 Billion Users

9) YouTube – 1.8 Billion Users

Related : {5 Tips} – To Improve your LinkedIn Marketing

Choosing Correct Platform For Your Social Media Marketing :

SMM platforms

In Social Media Marketing, you cannot just depend on the single platform, and sit back and relax. It is mostly a trial and error job with lots of permutations and combinations among these platforms, because, some of your marketing tactics may work on Facebook and not on Reddit or vice versa.

Keeping this in mind, it is a better option to first consider the goals that you want to achieve and then accordingly decide the platform. Facebook seems to be the most attractive option to all the marketers because it is the largest social media site in the world, that has one third of the world’s entire population active every month. But do you think, quality always matches with the quantity?

There are chances that your target audience is not present on Facebook or may be not interested in the type of content you are sharing. So, how would you reach to them?

For example: Someone browses LinkedIn more as compared to Facebook for the B2B content and industry related articles, as they have the ‘professional mindset’ – whereas, same user may use Facebook only to look for the content related to their friends and family. So, they will be less likely to engage with the content that you share.

The solution for such problem is provided in the following table. It covers the pros and cons of important social media platforms that will give you some idea about which platform to choose:

Platforms Pros Cons
Facebook Facebook is the largest social media site in the world, has more chances of having your audience. Targeting through job title is difficult. Example: using B2B to target the market is a tricky way on Facebook.
Instagram Instagram ads are impeccable. They fit and function very smoothly in the users’ feed giving an outstanding feel. Instagram stories also work without disruptions. Instagram is a creativity focused platform, suitable for videos and images ads. If your business has more text messages, then this may not be a suitable fit for you.
Twitter You need to be very precise while targeting keywords. Choose hashtags that relate to your business. On Twitter, users talk about in real-time. Some users do use Twitter as a customer support platform, like a messenger. It then becomes a full-time job to respond to customer’s messages/tweets depending on your business size.
LinkedIn For B2B, LinkedIn is a great place to network. It has a specific job title/seniority targeting that makes it easy to reach decision-makers. The cost per click is high on LinkedIn. You don’t have access to target a different audience, without their permission. It doesn’t provide much freedom like other platforms.
Pinterest Pinterest is a combination of social media and search engine, as it allows you to show ads that connect with users, to the users that have actively searched for your pin. Pinterest is dominated by females (70% are females) and is very content-based. According to the study, it seems Pinterest feeds usually consist of home décor, fashion, cooking, DIY, and beauty.
Snapchat Snapchat is filled with millennials and influencers. Just like Instagram, the ads fit the feel of the app. Thus, it is also a non-disruptive form of advertising. Snapchat is a video content-centric platform, like YouTube and Instagram. Thus, it might not be suitable for the business that isn’t creative with its advertising.
Messenger Messenger allows you to set-up and utilize chatbots. The benefit of chatbots? It can be a separate blog post on its own. Again maintaining messenger inbox is a fulltime job, depending on your business size.
Reddit Reddit allows you to target very specific ‘subreddits’ to reach particular niche audience segments. Reddit is a tricky site for businesses, as users here are infamous and might hate marketers.
YouTube Everyday, 1 billion videos are watched on YouTube. If you provide the non-skippable content then users can’t miss your ads and can receive your message. YouTube works only with the video content, which may not be accessible to everyone. YouTube ads can be expensive sometimes.

So, next time when you are confused about which platform to choose, just refer to this table, it will definitely help you to resolve the confusion.

Importance of Social Media Marketing

There are various reasons why your business must have social media marketing. We are listing some beneficial importance that you shall consider.

1. Increases Brand Awareness :

Till 2018, 2.65 billion people were using social media worldwide. The figure is projected to increase to almost 3.1 billion in 2021. Social media has a large number of people, which tells you about the importance of sharing content related to your products as well as details about your company through platforms that can help you to improve brand awareness. Social media can boost brand awareness by operating engagement to your business. Social engagement is measured on parameters like likes, shares, and re-posts. Positive comments can add value to the post shared on social platforms. Social media also increases traffic to your site, to do this, you need to add direct links in your posts that point to your website.

2. Generates Leads and Boosts Conversions :

Promoting and sharing your products on social media is the best way to generate leads, boost conversions, and also to increase sales. As these platforms allow you to advertise in-front of your target people (ofcourse, people with same interest) and they are interested in knowing what you are selling, thus it is considered as effective marketing.
Following are some ways to generate leads through social media marketing :

Contest creation – Create a contest for your followers, and ask them to participate in it through social media platforms.

Links – Incorporate links to your websites through the bio section of your social media accounts. You can also add links or the offers in the bio section, this will let know everyone, about current offers you have.

Social media campaigns – Campaigns are the best ways to interact with a large audience. So, make sure you implement social media marketing campaigns on one of your channels.

Sell products – You can sell products through social media platforms. You can enable the Facebook’s Shop Section and also Instagram’s Shopping Feature on your profile. Through these features, your visitors will be able to click on products that you have shared in posts to view the information such as price, material, and size. This makes easy for visitors to proceed with checkout through the platforms, or can even let them buy the product directed by you.

3. Social Media Marketing Nurtures Relationships With Your Customers :

Through social media you can always be in touch with your audience, continuously sharing something beneficial to them. This increases their trust in you and makes them brand loyal. Social media allows you to answer their questions, comments or any doubts by providing them with the help they need immediately. Your brand followers, can be offered some giveaways to maintain the rapport between your business and audience.
Isn’t social media marketing full of benefits?

Get started now

If you haven’t planned social media marketing yet, then make sure you do it soon. You can choose the platforms by referring to the table mentioned above.

Looking for a perfect partner that can take the responsibility of your social media marketing?

Then contact us now, and see your business growing.

The post Social Media Marketing and Its Importance appeared first on Rankraft Blog.

2019 Search Engine Ranking – Some Sure Shot Optimization Techniques

There are many things for SEO specialists to know in order to take your clients on top of the SERPs in 2019. In fact, SEO is not the same age-old set of techniques and strategies, but you need to consistently update your knowledge base in order to make SEO a successful affair. Before we discuss the latest 2019 SEO techniques, here are some top non-technical aspect to consider.

Nontechnical SEO tips

• Improve customer experience user-friendly website
• Ensure responsiveness of your website
• Ensure all the broken links are repaired or removed.
• Ensure the users landing to your pages from the search engines tend to spend time on your site.
• Ensure that your site always maintains a professional standard.
• Always use appropriate copywriting strategies to let people linger around your pages.
• Create and publish only quality content.
• Try using benefit-focused headings and subheads to make content more engaging.
• Don’t publish fluff content
• Consistently seek for feedback and try to improve.

Now, let’s explore some on-page factors for optimization.

1. Meta titles

It is one of the most vital SEO factors to consider. The more optimized your title is, the more chances are there for people to click on it. In turn, the more clicks on your posts, the higher ranking you will get. Try to meaningfully include your keyword phrase also into the beginning of the HI tag.

2. Permalink structure
Try to make your URL structure correctly displayed as an effective on-page SEO metric. You should try to use the targeted keywords in URL and avoid any special characters, brackets, symbols, and commas etc. within the URL. Instead of putting spaces, try to use hyphens in the URL strings.

3. Header tags

Use proper header tags to differentiate between other headings and sub-headings, as well as the important points. The title heading is always H1 and then for section breaks you can H2, H3 and so on.

4. Keyword density

As of late, it is ideal to keep the keyword density to 1.5% percent by ensuring a fine mist of LSI keywords. However, there is no clear-cut formula in terms of keyword density. Try to use the semantically related keywords in order to help the search engines better understand your content and rank it accordingly. It is ideal to use the parent keyword in the first paragraph of the content and repeated in the last paragraph.

Along with the above, you need to watch the meta tags, images, image alt texts, word count of posts, adding schema, internal linking structure, external linking etc. to ensure optimum SEO value.

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3 Tips on Local SEO to Revamp Your Local Business Search Engine Strategy

As we know, search engine optimization strategies tend to change so frequently as search engine algorithms and consumer interests change. Over the last few years, we have witnessed the rise and fall of different SEO strategies from time to time.

In the case of local SEO, which is the basic need in case of local business establishment, we can see a lot of interesting inputs coming in lately. Ranging from the local brick and mortar store owners to the bigger corporations with a local presence, it is important to explore the local SEO possibilities in order to reach to more potential audience and ensure better ROI.

Further in this article, we will discuss some of the top local SEO strategies, which all types of marketer could make use of.

1. Optimizing your site for voice searches

It is noted that more than 20% of the entire searches online are now voice searches. Probably by the year of 2020, this percentage of voice search may cross 50% of the total. Moreover, we could expect these search queries to be more specific long-tail keywords. So, apart from the conventional and standard phrases like “best street restaurant in New York”, you may have to think of conversational queries like “which street restaurants are open at this hour in New York” etc. and work towards it.

2. NAP data consistency

N: Name
A: Address
P: Phone

These are considered to be the most essential info in terms of local business. People identify you and reach to use using these basic pointers, so it is essential to claim your business by making these consistent across all leading channels. We could also expect more in terms of data-centred business models in the next few years with the advancements in IoT and data science etc.

3. Optimizing Lens optimization

Along with text and voice, we could expect the visual search also going to be so popular in the coming years. Users have already started preferring image search to get details online. So, it is essential for the marketers to focus on the ‘visual search engines’ too to be present there on the visual search results. As we can see, Google Lens is one of the most notable moves in this direction. In future, users may simply look at a store to get the essential info handy and decide whether to enter or not.

Local SEO is a fast-changing domain with big advancements happening in this spectrum day in and day out. It is essential for marketers to keep track of these changes in order to stay on top in the local SEO competition.

The post 3 Tips on Local SEO to Revamp Your Local Business Search Engine Strategy appeared first on Organic Visit.

On-Page SEO Essentials to Build Winning Web Pages

The major part of success in terms of ranking high on Google as well as other leading search engines like Bing and Yahoo comes from properly structuring the content and on-page elements. When it comes to structuring on-page elements, it includes the content as well as proper formatting of the page by keeping both the search engines as well as real human visitors on to the page. The idea of structuring page elements is known as “on-page SEO”.

Making it user-friendly

The primary rule when it comes to optimizing your web page content for search engines is to make it readable and user-friendly for the actual readers. You should design your page with users needs in mind. As Google also wants to identify and display the most user-friendly pages on their search results, your target audience takes the first priority here and then comes the search engine algorithms while you plan SEO.

Ensure on-page time

If your page remains reader-friendly, then people may stay on your page for longer and in turn, the more positive signals search engines get to assume that your page is worthy to be ranked on top. On the other hand, if the visitors used to bounce off you page as soon as the land on it, then search engines get an adverse signal as your page is irrelevant to them, and naturally the ranking goes down.

Keyword density

The best approach is to research on targeted keywords and identify how many times it repeat on the top ranked results and start from there. You may also use some simple keyword density checkers also to find what number would be ideal on the given page. To give a ballpark figure, keyword density now shouldn’t exceed 2% to 3%.

Optimizing title tag

It is another most important part SEO element on page. This is the test users see on top of the browser window when they open your page. It also comes as the link to click on the search engine results. So, it is the title tag which says Google as well as the users about what your page is all about. So, give enough time and consideration to preparing the most accurate and precise title tag.

Some other essential on-page elements to consider in order to ensure high ranking include but not limited to using appropriate header tags, using appropriate text decorations, putting a proper table of content, appropriate image optimization and usage of image alt texts, creation of proper internal and external linking structure etc

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Why Experts Advise in favour of Buying Website Traffic and What to Note on Doing so?

Targeted online advertising could really increase a business’ chance to reach to more prospective customers and sell more products. On getting more traffic from the right category of audience, your website’s potential expands exponentially and helps you reap more results. For doing this, you should try to get high-quality targeted traffic.

Getting more traffic helps businesses to go higher on search engine ranking too, but for this, it is also important to get the traffic effectively tracked with the use of tools like Google Analytics. Along with the real users, Google crawls also actively browse your websites to see how many visits you get in order to rank you according to the relevance.

Why consider buying organic website traffic?

There are many discussions going on while you consider buying website traffic. However, many online marketing experts vote in favour of buying website traffic if it is done wisely. On buying traffic, you get more potential visitors at the first point, many of which are your future clients. Organic traffic is great in terms of increasing the SERP ranks and also get you ranked high on Alexa, Google, Bing, Yahoo and more.

Buying organic traffic is very safe with all the search engines and could work effectively with all other SEO initiatives. Organic traffic is focused on the targeted keywords so the visitors coming to you will surely be interested in your niche. Experts now recommend the use of four to the six-word long keyword to reap the best results and once if you do it the best, you can also find your place on the first page of SERPs.

Help increase ranking

With the help of organic traffic generation, you can also increase your ranking on Alexa and other search engines. As you want to do it for your business, the search engine also wants to promote the websites which have more organic traffic. So, buying organic website traffic can help you to get:
• More keyword-focused traffic.
• Boost your website SEO
• Get unique and targeted audience as visitors.
• Get the most cost-effective solutions.
• Improve SERP performance.

What to expect from buying web traffic from professional providers

• Targeting search engines – With professional traffic sellers, the users can choose major search engines from Google, Yahoo, Bing, Ask, Yandex, AOL, Baidu and so on.

• Target keywords – It is also possible and essential to choose the top short and long-tail keywords

• Compensation – If you don’t find that the desired traffic or visitor counts are not met, the professional providers will also compensate for the loss you have.

So, it is important to choose only professional providers if you are looking forward to buying website traffic to get more organic visitors onto your website.

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Some Unique Ways through Which Google Webmaster Optimization Helps

Nowadays, all search optimization experts rely on the GWT (Google Webmaster Tools) suite in order to analyze their websites for various technical aspects and to gain more actionable insights. They are focusing more on getting relevant data as the crawl stats, rich snippets, and page errors etc to work on. In addition to doing the technical analysis of the website, you can also use GWT for SEO on-page improvements too. Let’s explore how.

  1. For improvement of page HTML

Using Google Webmaster, you can find HTML improvement under the Search Appearance tab. Clicking on it will generate a report which will give you the snapshot of all issues on your website related to title tags, meta descriptions etc. It will also put forth the un-indexable content also on your page.

  1. Get content keywords

On GWT, under the Google Index, you can also find tab for Content Keywords. This is a tool for users to view how Google view it. This report will show you the keywords used in your site along its variations and significance of each. Checking it will help you to determine which keywords you have to create more content for and how to plan your themes etc.

  1. Structured data

This report will show you how the content of your pages will be explained to search engines. Knowing this will help you to work better on the traffic generation and better ranking. If you maintain a structured data on the site which is easily understandable to the search engines, there are high chances of improving your SERP positions. GWT will also give you suggestions in terms of structured data which Google can detect on the website along with the URLs. To get it, access GWT and go to Search Appearance > Structured Data.

  1. Sitemaps

Sitemaps section will let you view the sitemaps as how Google finds it and also the statistics as to when it was processed, the number of submitted pages, indexed pages etc. You can view the status in various ways for each content type as text, videos, news, images and more. Sitemap test option is also a great feature on GWT, which will provide you a site map URL to quickly identify any errors to be fixed instantly.

Along with the above, you can also effectively use the Google Webmaster Tools for site optimization by making use of the reports and tools for removing unwanted URLs, identify the broken links, identify on-page SEO flaws to correct, understand the internal and external linking structure etc.

The post Some Unique Ways through Which Google Webmaster Optimization Helps appeared first on Organic Visit.

6 Professional Ways to Increase Website Traffic

Business marketers are always on the lookout for ways to increase traffic to their website and in turn business through online. This is more important for the e-commerce and online consulting services etc. Even for the brick and mortar local stores, getting more website traffic is an easy way to get more footfalls and business.

In fact, there are a many ways to get more traffic to your website, but everyone is into this race and it is not easy to win. Here in this post, we will try to discuss about some of the top expert advice to boost traffic onto your website.

  1. Do paid ads

There are organic ways to drag more traffic to your portal, but as the competition is high, it is advisable to leverage the benefits of paid ads too for more results. PPC, social media ads, search advertising, display ads etc. are some of the popular methods of paid ads online. You may find the competition for the key search terms are somewhat expensive, but the ROI could be worth it.

  1. Go Social

Having great content on your website isn’t enough to increase website traffic, but you have to get the target audience find it right and. You need to be proactive and innovative to do this. The best way to increase your traffic is to be active on your social media channels to spread your brand message and promote your content. Explore Facebook, Instagram, Twitter, LinkedIn etc. and explore ways to get more views, likes, and comments.

  1. On-Page SEO

Optimizing the page content of your website is essential if you want to attract more traffic online. Ensure that you are making the most of out of your headers, tags, image alt texts, link structure, meta data descriptions etc. to boost organic traffic.

  1. Long-tail keywords

Ensure that you cover all the popular and high-intent keywords first. Then turn to target the long-tail keywords also for your business. It is proven that majority of the web searches are focused on long-tail keywords lately, and you have to tune your SEO and paid search campaigns for long-tail keywords too to reap the best benefits.

  1. Build referral traffic

Along with persuading other websites to link to your pages, you can create catchy content which will work on itself by tempting others to link to. You can first explore what types of links may send more referral traffic and try to get them on to your blog posts.

  1. Try Schema or microdata

Implementing various schemas or other microdata formats may not directly increase traffic to your pages, but it could make it easy for the search engine bots to index your pages. Using schema will also benefit for your SEO which could result in getting richer site snippets and ultimately improve the click-through rates.

Along with the above, one can also focus on internal link building, built a network of influencers to promote you, leverage email marketing, ensure responsiveness of your site, and also explore the power of analytics to get the right insight to plan your online strategy.

The post 6 Professional Ways to Increase Website Traffic appeared first on Organic Visit.

8 Ways To Use Structured Data For Your E-Commerce Site

8 Ways To Use Structured Data For Your E-Commerce Site

We try all the methods to power up our SEO but, most of the time, forget the important method – schema markup. Schema markup is the most under-used tool in e-commerce, which has the ability to improve the site’s performance over the internet.

Websites that are using schema markup enjoy royal benefits of high ranking on search engine result pages (SERPs).

Do you want your e-commerce website to rank at the top on Google?

Here are 8 useful ways to use structured data that will surely benefit your website.

1. Use Microdata :

You might be unaware of what actually is microdata?

Well, it is used to nest metadata within the existing content of the site. That means, micro-data allows you to add metadata within the body of the webpage content (without microdata, metadata must need to remain in the header of the page) and allows you to give Google more details about the content.

Search engines, web crawlers, and browsers can abstract and process Microdata from a web page and uses it to provide users with a rich browsing experience.

How will you use it?

Example: Suppose you have a header on a page 

Blogs

this will be displayed on the page. But, in reality, the page has no idea what the string ‘Blogs’ means. This is where microdata comes into the limelight that lets Google know exactly what your content means. Google now will be able to display your content-rich snippets.

2. Use Review and Product Markup :

Review markup is a technique to increase the click-through rate. Many website owners think that they need to buy third-party apps to collect and display product reviews on their site.

Positive reviews naturally attract more clients, as people always want to be in safe hands. Before making any purchase, people tend to read the reviews of products and if they find satisfying reviews then only they will buy a product. Thus, you can see, a product with positive reviews generally makes more sales. This also increases the credibility and click-through rate of your site.

You can add product reviews by own without using any third-party app.

3. Use a “reviewBody” to Markup Review Text in Review :

Adding reviewBody

“review” : [
{
“@type” : “Review”,
“author” : “Natalie”,
“datePublished” : “2019-07-24”,
“description” : ” The dress I bought is of different color from the pics shown, so now I want to replace it.”,
“name” : “Not a happy buyer”,
“reviewRating” : {
“@type” : “Rating”,
“bestRating” : “5”,
“ratingValue” : “1”,
“worstRating” : “1”
}
},
“review” : [
{
“@type” : “Review”,
“author” : “Sam Dobrik”,
“datePublished” : “2018-25-12”,
“name” : ” A must read book for non-fictional lovers”,
“reviewBody” : “I thoroughly enjoyed reading this book”,
“reviewRating” : {
“@type” : “Rating”,
“ratingValue” : “5”
}
},

In above examples, we have used markup “description” and “reviewBody” and both appear to be a review text, it is your choice to select any one.

We would recommend you to use “reviewBody” for review text as it is a property of Review, on the other hand, “description” is a property of Thing.

* Use of Product Markup on Product Category Pages :

You might have seen a clothing brand’s item displayed on the top of Google in the rich snippet. The snippets also show information about the product to make your buying decision stronger.

So, do you want to showcase your product at the top of Google?

Ok, to bring your product under Google’s spotlight, use product markup. Yes, assigning an efficient schema markup to your products will give them a golden opportunity to get displayed in Google’s rich snippet.

4. Use of Product Availability Schema :

Product Availability - Rankraft

A product availability schema adds a strong impact on your product. This little snippet enables you to show if the product is available in stock or not. Adding this, makes work easy for potential buyers, as they can decide whether or not to view the product, without even clicking on the out-of-stock button. This easy schema tag indicates that you provide the best customer service.

5. Use of Price Attribute :

Price attribute Rankraft

The price attribute allows customers to compare prices of different brand’s products, without even switching into their respective websites. Thus, there’s no doubt that this is one of the most important schema markups that one must use in his e-commerce site. The price attribute makes sessions easy for the customers while they search for their interested product.

This strategy is used to gain more traffic to your e-commerce store. Also, it is a good way to keep visitors engaged on your site.

The rating markup along with the price attribute is an added advantage. Out of all the options available, which one would you choose?

We believe that of-course the one, with good star ratings and good reviews. These tags are just an easy tactic to attract visitors to your product.

Product price tag Rankraft

In the above image, notice the price section (Was £45.00 Now £35.00).

This is an amazing way of increasing CTR to your e-commerce store.

Displaying your current sale will increase the likelihood of your page or posts being clicked.

6. Use of Video Schema :

Video is a trending way to entice users to buy your products. Using product videos on e-commerce sites, helps people understand the working and usages of products. This technique is so useful that over 70% of e-commerce stores use product videos on their web pages.

According to a study carried out by Singlegrain, it is found that over 60% of customers watch a product video before actually reading the text.

Just ask your developer to implant the J-SON to markup your video. This will display the video on SERPs.
J-SON Rankraft

7. Use of @graph :

Does your single page contain multiple schema tags?

If yes, then instead of using numerous tags, you can use one and place all your structured data types inside of a @graph object.

For example :

Using two tags :{
“@context”: “http://schema.org”,
“@type”: “Organization”,
“name”: “MilesWeb”,
“url”: “https://www.milesweb.com/”,
“sameAs”: [
“http://www.facebook.com/milesweb”,
“http://twitter.com/milesweb”,
]
}

{
“@context”: “http://schema.org”,

“@type”: “WebSite”,
“url”: “https://www.milesweb.com/”,
“potentialAction”: {
“@type”: “SearchAction”,
“target”: “https://www.milesweb.com/search?text={search_term_string}”,
“query-input”: “required name=search_term_string”
}
}

Using @graph tags

{
“@context”: “http://schema.org”,”@graph”: [
{
“@type”: “Organization”,
“name”: “Distilled”,
“url”: “https://www.milesweb.com/”,
“sameAs”: [
“http://www.facebook.com/milesweb”,
“http://twitter.com/milesweb”
]
},
{
“@type”: “WebSite”,
“url”: “https://www.milesweb.com/”,
“potentialAction”: {
“@type”: “SearchAction”,
“target”: “https://www.milesweb.com/search?text={search_term_string}”,
“query-input”: “required name=search_term_string”
}
}
]
}

Isn’t it easy?

8. Use of free Online JSON Editor :

JSON Editor Online Rankraft

The tool that helps with this is a JSON Editor Online. Even if you don’t have the source code editor downloaded, you can just use this tool to make sure that your JSON-LD code is valid and is correctly divided with the tabs without any spaces. The tool is very liable as it immediately shows the errors in your code so that you can fix the errors in the tool soon. Also, the tool is free of weird formatting issues that may occur in word processors such as Google Docs or Microsoft Word, which makes your work easy.

Try it out, and enjoy the results.

Closure :

Structure data types have always been neglected from the SEO point of view, because the users don’t understand its importance. But, if you want to make the most of your e-commerce site, then using schema markups will surely benefit you.

The post 8 Ways To Use Structured Data For Your E-Commerce Site appeared first on Rankraft Blog.

Website Analytics for Your Business Growth: Top 6 Reasons

Your business is setup and you are now your own boss. Feeling something like being on cloud 9, right?

Wait, don’t be happy so early. No doubt you have succeeded in building your own business, but have you build up the strategies to grow your business? You will need to think upon that or else you will be switching back to your 9-5 job again.

To avoid this, you should start with setting up the website analytics for your business.

What is Website Analytics and Why Should You Think About It?

In simple words, website analytics is the number that indicates your website’s traffic and performance.

Web analytics metrics offer the data which helps you to know the kind of activity performed on your website.

You will also get to know the articles that are most viewed on your website, the type of content your visitors get engaged to, the time spent on your site and the types of device they use for browsing.

This means you get to all important things which can help you in deciding your business growth strategies.

Prior to diving deep into website analytics let’s first check the reasons for the importance of website analytics for your business growth.

1. Know Your Visitors Well and Improve User Experience

Whenever you are taking any kind of business decision (small or big), you need to ensure that it won’t hurt your existing customers and instead enhance their user experience. It is worthwhile, if it helps in attracting more new users. Therefore, for taking a safe and well-versed decision, you will need to know your visitors first.

Knowing your site visitors by their gender, age, geographic location, interest topics, etc., helps you in taking proper steps for enhancing their user experience. In the same way, when you learn about the technology (browsers, device and operating system) they use for browsing your website, your site’s compatibility with those technologies can be defined and essential improvements can be made.

For example, you might be well-known to popular website analytics tool Google Analytics which helps you in improving your site’s overall user experience.

  • Device breakdown: This section helps you to learn about the devices used by your visitors to browse your website. If there are maximum visitors using mobile device, it’s clear that your site should be mobile-friendly.
  • Language and location: With this section, you get know the location of your visitors and also helps you to decide in how many languages you need to create the translations for your website.
  • Age and Interest Categories: Identifying the actual age and interest group of your audience, helps you to customize your site for making it more useful to them.

These improvements can make your site audience spend more time on your site and ultimately convert them.

2. Find Your Best Content and Focus on It

Tools such as Google Analytics and MonsterInsights help you know exactly which content gets high visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.

Adding more call to action (CTA) buttons, purchase links, etc. on the most viewed pages of your site can boost your conversions.

Also, updating the top landing pages with the latest information or renewing the complete website design and structure will give it a fresh and updated appearance.

Moreover, it also lets you know the type of content that works and that doesn’t. In this way, you will able to focus on the type of content that gets more visits ultimately boosting your site engagement and gaining more customers.

3. Determine Your Site’s SEO

One of the crucial aspects for determining your business growth is SEO. If your site receives more organic traffic, your business will get more leads and get more conversions.

Website analytics also helps in enhancing your site’s SEO in different ways. Your visitors’ demographics and interests can help in creating targeted content and getting more visibility on search engines. Additionally, it also displays insights on your backlinks by monitoring your referrals.

With Google Analytics, your Analytics account can be connected with Google Search Console and search queries that send you high traffic can be tracked. You also get the actual data of total impressions, clicks, average click-through rate (CTR), and average position.

Site search tracking can also be set with this tool so that you can track what your visitors are looking for on your site. It also helps you in comparing between your existing content and what users are looking for, and checking whether users’ expectations are being met or not. You can also get new topic ideas for your blog, if you have one.

4. Learn About Top Referrals and Build Strategies to Get More

Website analytics also displays the information about who referred most traffic to your business site, analyze, and focus on strategies for getting more referrals from them.

For example, if search engines help you to gain more traffic on your website, it indicates that your site SEO is strong. You just have to take some extra efforts to improve your website’s online visibility and gain more traffic as compared to the current one.

5. Discover Your Top Outbound Links for Partnership

With website analytics, you get insight into your site referrals as well as to whom you are referring to or the outbound links. Using Google Analytics, you can see the top links clicked on your website that go to other websites, analyze, and contact those websites for partnership offers.

You might have seen many businesses growing out of collaborations with other related businesses via mutual recommendations and cross-promotions. It’s hard to find for the right business partner, reach out and ask for partnership until you get a clue about what works for the partnership.

Google Analytics outbound links reports can helps to showcase other business owners exactly what works between the two businesses and easily influence them for partnerships.

6. Track Your eCommerce Metrics Easily and Get More Sales Using Them

What you sell – software, physical products, or online services doesn’t matter. What matters is the sales report which you should get to know. Fortunately, Google Analytics helps you know all your important eCommerce metrics like conversion rates, total revenue, top referral sources, top products, etc. in a single report.

Then, after getting the exact idea of who is referring you high sales, strategies can be developed to gain even more.

Closure

So, you now have the importance about having website analytics for your website. With website analytics you get to know the website traffic as well as the loopholes your website contains. This helps you to prepare strategies to enhance your business growth.

The post Website Analytics for Your Business Growth: Top 6 Reasons appeared first on Rankraft Blog.

How to Track Outbound Link Clicks with Google Tag Manager

How to Track Outbound Link Clicks with Google Tag Manager

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Users come and go and knowing where they exit can be just as important as where they went it. Knowing what links users click brings valuable data on user behavior on your website. This will give you, as a webmaster, ideas on ideal locations to place links and anchor texts that will draw them to click. This can be helpful especially if you participate in affiliate programs or you want users to land on your social media pages and other specific websites.

Six years ago, I wrote an article about How to Track Outbound Links using Google Analytics. Unfortunately, that won’t work anymore today as it uses the old Google Analytics Tracking code (ga.js) and the best alternative way to do this right now is to use Google Tag Manager.

Google Tag Manager might be intimidating to use but it is one of the most useful tools for SEOs. It can help you in organizing all tracking codes that you place on your website in one place. If you want to unlock one of the secrets on how users behave in your website, Google Tag Manager can help.

In this blog post, I’ll be showing the step by step procedure of setting up outbound link tracking using Google Tag Manager. Take note that you need to set-up Google Analytics with your Google Tag Manager Account for you to see the data.Log in To Your Google Tag Manager Account

1. Log in to Your Google Tag Manager Account

If you haven’t set up Google Tag Manager, I highly recommend you follow this Google Tutorial: Setup and install Google Tag Manager.

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2. Go to Variables and Click New Under User-Defined Variables

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3. Select Auto-Event Variable Under Variable Type

You should also name the variable to something like Outbound Links Variable so it won’t cause confusion when you set up other variables for other tracking. Under the 2nd Variable Type selection, select Element URL and under Component Type select Host Name. Save your variable.

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4. Go to Triggers and Create a New One

Name it Outbound Links Trigger or whichever you prefer.

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5. Select Click – Just Links Under Trigger Type

Make sure to select the Wait for Tags and Check Validation boxes. For Wait for Tags, leave it at default (2,000 milliseconds).

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5.1 Under Check Validation, select Page URL, matches RegEx, and the symbols :* (colon and asterisk).

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5.2. Under This trigger fires on, select Some Link Clicks and on the following boxes select Click URL, does not contain, and your domain name. This is to avoid triggers when people click links on your website’s pages that will land inside your website.

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6. Go to Tags and Click New

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7. Under Tag Configuration Select Google Analytics: Universal Analytics

7.1. For Track Type, select Event

7.2. For Category, enter Outbound Link

7.3. For Action, enter Click

7.4. For Label, click the plus sign and select Click URL

7.5. If you want to set a value for each click (maybe for affiliate links), you could set it under Value.

7.6. Select True under Non-Interaction Hit

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8. For Triggering, select the Trigger that you Created Earlier

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9. Save the Tag and Click Preview Mode

After you’ve entered preview mode, open a new tab and go to your website. A small window should appear below and it will show you the summary of the tags that fired on that page. 

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Try opening another page or a blog post that has links to other websites. Click one link and go back to your site. In the Google Tag manager window, you should see under Summary that the Outbound Links Trigger that you created fired.

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Viewing it in Google Analytics

To view the data, go to your Google Analytics account and in the sidebar click Events under Behavior. If you want to see the specific pages where people clicked an outbound link, go to Pages.

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Click the page you want to see and click Event Category and  Event Action until you reach the list of outbound links that users clicked on your website.

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Key Takeaway

Setting up outbound links tracking with Google Tag Manager can be done in less than 30 minutes and the results can be surprising. The data you can get from this process can be useful as a marketer or as an SEO. This can help in unlocking the key to user behavior on your website leading to better content and linking strategies.

The post How to Track Outbound Link Clicks with Google Tag Manager appeared first on Organic Visit.