Tag: seo

How to Track Outbound Link Clicks with Google Tag Manager

How to Track Outbound Link Clicks with Google Tag Manager

Last updated on

How to Track Outbound Link Clicks with Google Tag Manager 1

Users come and go and knowing where they exit can be just as important as where they went it. Knowing what links users click brings valuable data on user behavior on your website. This will give you, as a webmaster, ideas on ideal locations to place links and anchor texts that will draw them to click. This can be helpful especially if you participate in affiliate programs or you want users to land on your social media pages and other specific websites.

Six years ago, I wrote an article about How to Track Outbound Links using Google Analytics. Unfortunately, that won’t work anymore today as it uses the old Google Analytics Tracking code (ga.js) and the best alternative way to do this right now is to use Google Tag Manager.

Google Tag Manager might be intimidating to use but it is one of the most useful tools for SEOs. It can help you in organizing all tracking codes that you place on your website in one place. If you want to unlock one of the secrets on how users behave in your website, Google Tag Manager can help.

In this blog post, I’ll be showing the step by step procedure of setting up outbound link tracking using Google Tag Manager. Take note that you need to set-up Google Analytics with your Google Tag Manager Account for you to see the data.Log in To Your Google Tag Manager Account

1. Log in to Your Google Tag Manager Account

If you haven’t set up Google Tag Manager, I highly recommend you follow this Google Tutorial: Setup and install Google Tag Manager.

How to Track Outbound Link Clicks with Google Tag Manager 2

2. Go to Variables and Click New Under User-Defined Variables

How to Track Outbound Link Clicks with Google Tag Manager 3

3. Select Auto-Event Variable Under Variable Type

You should also name the variable to something like Outbound Links Variable so it won’t cause confusion when you set up other variables for other tracking. Under the 2nd Variable Type selection, select Element URL and under Component Type select Host Name. Save your variable.

How to Track Outbound Link Clicks with Google Tag Manager 4

 

4. Go to Triggers and Create a New One

Name it Outbound Links Trigger or whichever you prefer.

How to Track Outbound Link Clicks with Google Tag Manager 5

5. Select Click – Just Links Under Trigger Type

Make sure to select the Wait for Tags and Check Validation boxes. For Wait for Tags, leave it at default (2,000 milliseconds).

How to Track Outbound Link Clicks with Google Tag Manager 6

5.1 Under Check Validation, select Page URL, matches RegEx, and the symbols :* (colon and asterisk).

How to Track Outbound Link Clicks with Google Tag Manager 7

5.2. Under This trigger fires on, select Some Link Clicks and on the following boxes select Click URL, does not contain, and your domain name. This is to avoid triggers when people click links on your website’s pages that will land inside your website.

How to Track Outbound Link Clicks with Google Tag Manager 8

6. Go to Tags and Click New

How to Track Outbound Link Clicks with Google Tag Manager 9

7. Under Tag Configuration Select Google Analytics: Universal Analytics

7.1. For Track Type, select Event

7.2. For Category, enter Outbound Link

7.3. For Action, enter Click

7.4. For Label, click the plus sign and select Click URL

7.5. If you want to set a value for each click (maybe for affiliate links), you could set it under Value.

7.6. Select True under Non-Interaction Hit

How to Track Outbound Link Clicks with Google Tag Manager 10

8. For Triggering, select the Trigger that you Created Earlier

How to Track Outbound Link Clicks with Google Tag Manager 11

9. Save the Tag and Click Preview Mode

After you’ve entered preview mode, open a new tab and go to your website. A small window should appear below and it will show you the summary of the tags that fired on that page. 

How to Track Outbound Link Clicks with Google Tag Manager 12

Try opening another page or a blog post that has links to other websites. Click one link and go back to your site. In the Google Tag manager window, you should see under Summary that the Outbound Links Trigger that you created fired.

How to Track Outbound Link Clicks with Google Tag Manager 13

Viewing it in Google Analytics

To view the data, go to your Google Analytics account and in the sidebar click Events under Behavior. If you want to see the specific pages where people clicked an outbound link, go to Pages.

How to Track Outbound Link Clicks with Google Tag Manager 14

Click the page you want to see and click Event Category and  Event Action until you reach the list of outbound links that users clicked on your website.

 How to Track Outbound Link Clicks with Google Tag Manager 15

 

Key Takeaway

Setting up outbound links tracking with Google Tag Manager can be done in less than 30 minutes and the results can be surprising. The data you can get from this process can be useful as a marketer or as an SEO. This can help in unlocking the key to user behavior on your website leading to better content and linking strategies.

The post How to Track Outbound Link Clicks with Google Tag Manager appeared first on Organic Visit.

{5 Tips} – To Improve your LinkedIn Marketing

{5 Tips} – To Improve your LinkedIn Marketing

Everyone’s getting connected to some or the other person through social media sites. Facebook and Instagram are the most used social media platforms, but, LinkedIn is also progressing steadily and now it has a user-base of over 610 million.

It’s a social media network that allows you to connect and message to the top CEO’s in the world. People from all profiles can be found on LinkedIn, and that’s the reason it is now a mandatory task to maintain your personal and company’s LinkedIn profile. Recently, we are getting many enquires for LinkedIn marketing and after explaining to clients about the importance of LinkedIn marketing, they also find it worth. We have noticed growth in our customer’s business through LinkedIn marketing. That’s why we decided to disclose the methods to improve your LinkedIn marketing.

LinkedIn is considered as the best platform to search for jobs and build B2B connections. Let’s find out easy tips to improve LinkedIn marketing.

1) Create And Optimize Business Page

Not creating a LinkedIn business page means, missing out global audience that can drive you leads. There’s still growth opportunity to reach the world through this social media platform.

Start with creating a company page.

It is free to start your page.

Under Work, section click on Create a Company Page +

LinkedIn company

Select the type of business you have.

LinkedIn business type

Fill the Page Identity. Also, enter the company name and upload an image.

LinkedIn Page Identity

Upload an image that showcases your business. Do not use cartoons, cats, dogs, or anything that can distract the audience. Keep the profile professional.

Now, create an About Us section that incorporates information about your brand.

LinkedIn About Us

You have to accommodate all the information within the specified characters limit.

Check if the company location, company size, website URL, and company type is entered correctly.

Related: Does Digital Marketing Always Wins?

2) Post Engaging And Actionable Content

Content that can answer people’s questions straight away can generate more traffic than simple content.

Cover points like what is your business, what are your USPs, product information that helps people to understand what you are.

People are interested in the information that can benefit them directly. So, you may consider special offers you are throwing on certain occasions.

Share the content in all the different methods available.

LinkedIn content

You can write an article, or simply write a post, add images or even upload videos.

LinkedIn allows you to write an article and support it with images and videos. You can also create a unique format for the article and once it is ready, just click on Publish button.

Write a catchy headline, upload eye-catching images and share the entire knowledge about the topic.

You can also share something like inspirational quotes or images that help you to connect with your network. Once people start finding interest in your profile, they will click on more information from you.

More the clicks, more are the conversions. But to gain clicks, first, you will have to come up with engaging content that brings curiosity among the audience to know about you. Also, implement action words.

For example, see the below information :

LinkedIn curosity

They have generated curiosity among the audience for their Referral Program which is also beneficial for the audience. Also, the image and colors used are very eye-catchy. Such posts can gain a large number of clicks and also, generate lead through them.

3) Individual Connections

Not every time you need to get connected to a group of people to share a message. Sometimes, a single connection with a company is all you need to get a sale. LinkedIn is aware of this fact, and thus, allows you to search for an individual with more accuracy in the results.

If you don’t find the result for what you are looking, then try putting limits like location, mutual connections, and even the company they are currently working at.

You can use the paid feature InMail to introduce yourself to message the person you are looking for.

The idea behind this is, instead of relying on others to reach to you, go and reach out to them.

4) LinkedIn Groups

One of the best ways to make connections on LinkedIn is to search for groups as per your niche and join them. LinkedIn groups contain mainly like-minded professionals from the industry. So, it’s a great platform to let people know what is happening in the world and what are you present in the market for.

These groups consist of people who started with confusing jumbling ideas and later got the right direction by interacting with some of the other experts sharing the same LinkedIn group.

When you search a group as per your interest, LinkedIn will serve you some of the good curated groups and from them make sure that you select the most active ones first.

You also have an option to discover new groups from your sector and request them to join.

LinkedIn request to join

These groups are a great source of information. You can also share your knowledge, ideas, insights or even ask questions in a group. Initiating a one-to-one conversation with a specific professional is also a good idea.

This means you get a group of professionals for free where you can build a professional relationship.

Once you think, you have created enough LinkedIn connections then you can start a LinkedIn group about your profession. Creating a group is also a good idea for those who are not able to find a group from their industry.
Owning a group makes you stand tall in your industry.

To create a group go to Work and click on Groups.

LinkedIn groups

After this, a page will pop up, where you need to fill group name, group rules, etc. You can also set the Privacy.

LinkedIn create group

You have complete authority of your group so make the most of it. Avoid being sales-focused and provide helpful information through the group.

Related: Check the 5 Latest Social Media News for Marketers

5) LinkedIn Paid Sales Solutions

Sales Solutions platform allows you to target, research and engage with new prospects easily.

It can accommodate any size of the sales team.

With this duty, you will be able to conduct heavy research and carry out much more customization on the business.
So if you want to win leads, then LinkedIn is the most important platform.

Conclusion :

LinkedIn has not yet been saturated like other social media platforms.

So, make use of this platform for your business before it’s too late. Being a professional platform, the possibility of getting a genuine audience through LinkedIn is higher.

Think no more, go for it!

The post {5 Tips} – To Improve your LinkedIn Marketing appeared first on Rankraft Blog.

Is Site Traffic a Ranking Factor?

Is Site Traffic a Ranking Factor?

Site traffic being a ranking factor is what most SEO beginners and some intermediate SEOs believe to be true. I can’t blame them since I even believed it when I was just starting in SEO. But what’s the truth? Does site traffic not affect our site’s rankings as Google says? Or is there something deeper at play? Let’s find out.

Google’s Statement

In a recent post by Barry Schwartz, Google revealed in a Twitter thread that site traffic isn’t a ranking factor. 

Google Webmasters Twitter Screenshot

So site traffic isn’t a ranking factor as per Google. But here’s the thing: there’s a lot of data-driven studies in our industry that says otherwise.

Data-driven Studies

Studies from leading and reputable sources in the SEO industry point to one thing. There’s a certain correlation with having high direct traffic (most notable) to how high a site’s Google rankings are. There are also studies that show other types of traffic, most notably referral traffic, and it’s correlation with higher Google rankings. Here’s a snippet from the SEMrush study:

SEMRUSH study on ranking factors screenshot

Do note that these studies about ranking factors were published at different times and some of them are not recent anymore. However, the data they showed still plays a role in determining how we should treat traffic value and its correlation with our site’s rankings. Nonetheless, here are some useful studies that can help you understand Google’s ranking factors:

  1. SEMRush’s Ranking Factors 2.0
  2. Backlinko’s Google’s 200 Ranking Factors: The Complete List (2019)
  3. CognitiveSEO’s research on how traffic affects SEO

SEO Hacker’s Data

Here’s the thing, I always take whatever Google says with a grain of salt. Some of them may be true, some of them may be more than meets the eye. So, I cross-referenced the correlation with having high-traffic with rankings using some of my more successful blog posts and here’s what I got:

The data for one of SEO Hacker’s best-performing articles, What are Meta Tags and why are they important? :

SEO Hacker Meta Tags data screenshot

And here’s the number of keywords it ranks for (using Ahrefs):

SEO Hacker Meta Tags ahrefs data

A simple article about meta tags that has around 3

4k traffic for a year ranks for 1.3K keywords in a variety of countries. This specific article is ranking for 65 different keywords on the first page of Google SERPs. Here’s another high-performing article:

SEO Hacker Google Plus data screenshot

Here’s the keyword data:

SEO Hacker Google Plus Ahrefs data

This is a less-performing article than the first example but here’s the difference: With fewer backlinks, less referring domains, less traffic, this article ranks for more keywords than the first one while ranking for 75 keywords in the first page of Google SERPs. If you’re curious, this is an article I published when Google+ was shutting down

What I think about Site Traffic as a Ranking Factor

So, why did I show you those two examples? It’s simple. I firmly believe that whatever your site’s traffic number is, it will always be just a consequential effect of your SEO efforts. Us SEOs and webmasters can’t directly affect the majority of our site’s traffic but our indirect actions can increase it over time. 

The two examples above just goes to show that even if a page in your site garners a lot of traffic, it doesn’t mean that it’s going to be your best page in terms of rankings for different sets of keywords. What matters most is you, having the right content that satisfies the user’s intent. The difference between the two articles I used as examples is that the first one served as a more general overview of meta tags and why they were important for SEO. Meanwhile, the second example tackled the deeper implications of Google+’ shut down. So, for whoever searches for Google+’ shut down, the content I wrote can satisfy the user’s search for information about the particular event more than the first one. 

Key Takeaway

SEO is a game of experimentation and finding what works best and what doesn’t. Don’t always focus on factors that could otherwise distract you from the real problem/solution. My advice is for you to take a step back, analyze the pain points of, not just your page, but also the users. Think about what they want to see if you were in their shoes and start to write about that. Traffic is an important benchmark on knowing if what you did works, but it’s not the endpoint of your SEO efforts. Increasing visibility also means that traffic is soon to come, so set your priorities straight and never stop experimenting. Any questions? Comment them down below!

The post Is Site Traffic a Ranking Factor? appeared first on Organic Visit.

Pain Point SEO: Converting Traffic to Leads

Pain Point SEO: Converting Traffic to Leads

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Cover Photo Pain Point SEO - Converting Traffic to Leads

Revisit your current keyword strategy and take a look at Pain Point SEO. It is the act of finding customer problems and addressing them through bankable content. At the heart of it all, SEO is all about providing answers for people. However, there are those who make the mistake of thinking that SEO is a popularity contest, banking only on traffic and keyword volume for their research.

Honestly, I find this strategy archaic and unreliable. Keyword volume fluctuates which is why you should not rely on its inconsistency for your SEO efforts. As SEOs always say, content is key. That is how you win in this industry. Yes, traffic is great but aim for more, do not get stuck with it as your end goal.

SEO coupled with a thorough understanding of the buyer’s journey is what can help you climb to the top and stay there for a very long time. Take a look at how you can achieve this with pain point SEO.

Avoid Traditional Keyword Research

When you get sick, do you ask for medicine or vitamin supplements so you can get rid of your symptoms? It’s most likely the former if you ask people because this is the wisest choice. This is exactly what pain point SEO is about.

It is rooted in addressing the awareness stage in the buyer’s journey so you can promote your business as their source of products or services for the consideration and decision stage. With this, you should also consider assigning a funnel stage per keyword so you can have a clear idea of how you can effectively promote your content based on the buyer’s journey.

If you are doing traditional keyword strategy, your worksheet will look like this:

keyword research
I’m not saying that you should disregard these figures but keyword volume is not that deep of a metric to address customer pain points. Instead of being focused on the numbers per keyword, why not make a separate spreadsheet where you can take note of the long-tail keywords that can address customer problems.

Of course, in order to answer a question, you have to know how and why your customer is having difficulties. Keyword volume can help you increase traffic but pain point SEO will help you garner leads.

It’s one thing to have many users coming into your site and another to attract them because they NEED to come to your site to address a problem. Find out all the things that can go wrong with your product as well as the negative reviews that your customers are already putting out there, this can help you to your advantage.

To get you started on making a worksheet of long-tail keywords, you can start your research on the problems that your customers are having on:

  1. List of Products/Services
  2. Price
  3. Location
  4. Risks
  5. Urgency
  6. Quality

These long-tail keywords can provide a signal to users that you are aware of their problems and it is also a great way to dominate the SERPs through relevant terms aside from your target keywords. The best way to do this aside from using a keyword research tool is to look at the search engine pages and see what people also search for. At the bottom of the page, lies the potential long-tail keywords that you have to target. Additionally, you should also see the featured snippets of that particular keyword and build your long-tail keywords around them.

long tail keywords

The typical way of getting a keyword list, prioritizing by search volume, then building your content around it is a weak strategy in addressing your customer’s needs. Why not grow and convert with pain point SEO? Generate content from customer pain points and then continuously find keywords centered around them.

This strategy was applied to one of my clients, Topbest, a pest control operator in the Philippines. There is a drastic need for protection against mosquitoes so it is only natural that people will search for the cure to this pain point. As people are experiencing their pain points in terms of dengue and mosquito control, we have seen an influx of users who are searching for these terms:

topbest pain point

As a result, people who found their business organically have turned into leads. Because people have a need for pest control in this life-and-death situation, they have flocked to the business to see how they can relieve the symptoms. This is precisely what Pain Point SEO is as a keyword strategy. Traffic into leads, that is what you should be aiming for. If you are mindful of the details, you can see this when you address your client’s pain points and turn these into their favor.

Potential Clients of the Business

To get to the root of customer pain points, you must have a clear idea of what your customer looks like. You have to take note of who they are and what are the probable reasons why they are going to seek out your business. This goes to show that you should strategize Pain Point SEO with these kinds of factors in mind:

research

A clear image of who you are talking to through your SEO content would be your best bet in addressing their needs. Say, for example, you have a real estate business and you are probably targeting those who need to upgrade their homes.

Pain point SEO goes deeper than the obvious prospects, you have to find out if your target market consists of young professionals, retirees, or small families, or something else to that effect. The good thing about this is that this strategy can be constantly rebuilt because you can be confident that it is not stagnant for your efforts.

Together with your prospects, you also have to consider what type of voice you are going to use to relate to them. Your ticket in knowing more about your customers is through social media channels. Look at their feedback through the comment section, take note of their questions, and see what their social media is like.

Search Intent

I cannot stress this enough but search intent does go a long way in helping you attract visitors and leads organically. Once you have a clear mental image of the target market you are addressing, you have to plan how you can highlight your site as their primary source of answers.

To address this, you can make a persona for yourself that will align with the potential clients of your business. So if your target audience is SEO newbies, then you have to be an expert in the field to bridge them to you or you can also sell yourself as another beginner that can help them in educating themselves on this particular field.

This is a great way of highlighting search intent since you now have a hold on how you are going to present your content. Build your keywords around customer pain points and answer them accordingly:

  1. Navigational – site visibility and brand terms that will lead users to the site
  2. Informational – product details, accessories, features, benefits, how your services will attract potential clients
  3. Commercial Investigation – a clear description of the product (color, size, weight, height), reviews, comparisons
  4. Transactional – pricing, purchase information, sales, deals, coupons, discounts

Key Takeaway

Improving customer experience through Pain Point SEO is your best bet for converting that meaty traffic into leads. By being the point person to address potential problems that may arise from products or services, you have the advantage of promoting your brand more effectively.

Gone are the days when you rely on keyword volume to rank. This is the age of SEO when you have to stay competitive, especially with Google’s algorithm updates. In-depth customer research is one way to prevent getting hit by these changes in a negative manner.

What are the other pain points that customers may have? Comment down below!

The post Pain Point SEO: Converting Traffic to Leads appeared first on Organic Visit.

The Ultimate Guide for Social Media Image Sizes

While uploading cover pictures or posting images on social media, you must know the basic dimensions of the pictures so that they don’t cut out important things.

The profile picture sometimes becomes an obstacle for the cover picture. Also, there’s a difference of size in shared link thumbnails and the pictures you upload.

Having correct sizes for social media is a challenge. In fact, even for Facebook marketing, photo dimension differs in terms of where and how it is shared – say for timeline, cover photo and profile pictures all the sizes are different.

If you are looking for complete information at one place, you have landed at the right location. We have a complete guide on social media dimension for each platform below:

Facebook Image Sizes

  • Profile image: ≥180 x 180
  • Cover image: 820 x 312 (minimum 400 x 150)
  • Shared post image: 1200 x 630
  • Event image: 1920 x 1080
  • Shared link preview image: 1200 x 628

There are approx 1.5 billion active users on Facebook. If the images you use are of low resolution it can weaken your engagement.

The pictures may look different on your timeline while on other people’s newsfeed it may vary.

Your profile picture will show 170 x 170 on desktop and for the thumbnail associated with it, will appear 32 x 32 with your post on Facebook.

Twitter Image Sizes

Image Dimensions and File Sizes

  • Profile image: 400 x 400 | maximum 2 MB
  • Header image: 1500 x 500 | maximum 5 MB
  • In-stream image: 440 x 220

Although your profile image will appear 200 x 200 on most devices, it is recommended that you upload a picture that is 400 x 400.

Instagram Image Sizes

Image Dimensions | File Sizes

  • Profile image: 110 x 110
  • Shared videos: 1080 pixels wide
  • Shared photos: 1080 x 1080
  • Image thumbnail: 161 x 161
  • Instagram Stories: 1080 x 1920 (minimum 600 x 1067) | maximum 4 GB

Instagram is the most popular app for photo and video sharing that has turned into one of the topmost apps for visual content. With over 700 million active users on Instagram, you’ll have to make sure that your profile looks best.

To match the foundation of this platform and look your best, you must follow the standard size for this app.

The photos that you share on Instagram scale down to 612 x 612. However, you should create image posts of the size 1080 x 1080.

Pinterest Image Sizes

Image Dimensions | File Sizes

  • Profile image: 165 x 165 | maximum 10 MB
  • Board cover image: 222 x 150 (minimum 55 x 55)
  • Pinned image preview: 236 pixels wide

Here’s a fun fact: 90% of the content posted on Pinterest consists of external links. For that reason, it’s worthwhile to leverage Pinterest for referral traffic — but it still has to catch your audience’s eyes. Here are the dimensions to make sure your Pinterest presence maintains visual quality.

LinkedIn Image Sizes

Image Dimensions | File Sizes

  • Banner image: 1584 x 396 | maximum 4 MB
  • Shared image: 350 pixels wide
  • Profile image: 400 x 400 (minimum 200 x 200) | maximum 10 MB
  • Shared link preview: 180 x 110
  • Business Page Cover image: 1536 x 768
  • Business Page page banner image: 646 x 220 | maximum 2 MB
  • Company logo image: 300 x 300 | maximum 4 MB
  • Business Page cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB
  • Square logo (appears in company searches): 60 x 60 | maximum 2 MB

LinkedIn is the professional platform for networking. Depending upon your niche, it can become the greatest channel for generating traffic. This platform is very effective for companies looking to connect with B2B companies. Moreover, if you are using LinkedIn for hiring purpose it’s a great platform and you can use the tags that most people use in their profile to find the right candidates.

YouTube Image

Image Dimensions | File Sizes

  • Channel icon: 800 x 800
  • Channel cover images: 2560 x 1440 | maximum 4 MB
  • Video thumbnail: 1280 x 720

YouTube is yet another platform where visual content rules and has 1 billion users. It’s important that you not only share the video with the given format but also maintain your profile effectively.

People view YouTube on many different devices and your cover image of the channel will differ across all these devices. For TV screen, 2560 x 1440 will be optimized. For desktop computers, the size would be 2560 x 423. Tablets will display YouTube cover at 1855 x 423 while for mobile it’s 1546 x 423.

Tumblr Image Sizes

  • Profile image: 128 x 128
  • Image post: 500 x 750 (maximum 1280 x 1920) | maximum 10 MB

Tumblr is known as a social network, a blogging platform as well as a content-sharing center where consumers and marketers can share whatever they want. Already 430 million blogs are registered on the site, so make sure your pictures have correct resolutions.

If you are planning to upload GIF, make sure the size is no more than 3 MB and 540 pixels.

There are a few more social media platforms, but we have tried to cover which are most widely used. If you have something more to add about the image sizes, do comment below.

 

The post The Ultimate Guide for Social Media Image Sizes appeared first on Rankraft Blog.

The Ultimate Guide for Social Media Image Sizes

While uploading cover pictures or posting images on social media, you must know the basic dimensions of the pictures so that they don’t cut out important things.

The profile picture sometimes becomes an obstacle for the cover picture. Also, there’s a difference of size in shared link thumbnails and the pictures you upload.

Having correct sizes for social media is a challenge. In fact, even for Facebook marketing, photo dimension differs in terms of where and how it is shared – say for timeline, cover photo and profile pictures all the sizes are different.

If you are looking for complete information at one place, you have landed at the right location. We have a complete guide on social media dimension for each platform below:

Facebook Image Sizes

  • Profile image: ≥180 x 180
  • Cover image: 820 x 312 (minimum 400 x 150)
  • Shared post image: 1200 x 630
  • Event image: 1920 x 1080
  • Shared link preview image: 1200 x 628

There are approx 1.5 billion active users on Facebook. If the images you use are of low resolution it can weaken your engagement.

The pictures may look different on your timeline while on other people’s newsfeed it may vary.

Your profile picture will show 170 x 170 on desktop and for the thumbnail associated with it, will appear 32 x 32 with your post on Facebook.

Twitter Image Sizes

Image Dimensions and File Sizes

  • Profile image: 400 x 400 | maximum 2 MB
  • Header image: 1500 x 500 | maximum 5 MB
  • In-stream image: 440 x 220

Although your profile image will appear 200 x 200 on most devices, it is recommended that you upload a picture that is 400 x 400.

Instagram Image Sizes

Image Dimensions | File Sizes

  • Profile image: 110 x 110
  • Shared videos: 1080 pixels wide
  • Shared photos: 1080 x 1080
  • Image thumbnail: 161 x 161
  • Instagram Stories: 1080 x 1920 (minimum 600 x 1067) | maximum 4 GB

Instagram is the most popular app for photo and video sharing that has turned into one of the topmost apps for visual content. With over 700 million active users on Instagram, you’ll have to make sure that your profile looks best.

To match the foundation of this platform and look your best, you must follow the standard size for this app.

The photos that you share on Instagram scale down to 612 x 612. However, you should create image posts of the size 1080 x 1080.

Pinterest Image Sizes

Image Dimensions | File Sizes

  • Profile image: 165 x 165 | maximum 10 MB
  • Board cover image: 222 x 150 (minimum 55 x 55)
  • Pinned image preview: 236 pixels wide

Here’s a fun fact: 90% of the content posted on Pinterest consists of external links. For that reason, it’s worthwhile to leverage Pinterest for referral traffic — but it still has to catch your audience’s eyes. Here are the dimensions to make sure your Pinterest presence maintains visual quality.

LinkedIn Image Sizes

Image Dimensions | File Sizes

  • Banner image: 1584 x 396 | maximum 4 MB
  • Shared image: 350 pixels wide
  • Profile image: 400 x 400 (minimum 200 x 200) | maximum 10 MB
  • Shared link preview: 180 x 110
  • Business Page Cover image: 1536 x 768
  • Business Page page banner image: 646 x 220 | maximum 2 MB
  • Company logo image: 300 x 300 | maximum 4 MB
  • Business Page cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB
  • Square logo (appears in company searches): 60 x 60 | maximum 2 MB

LinkedIn is the professional platform for networking. Depending upon your niche, it can become the greatest channel for generating traffic. This platform is very effective for companies looking to connect with B2B companies. Moreover, if you are using LinkedIn for hiring purpose it’s a great platform and you can use the tags that most people use in their profile to find the right candidates.

YouTube Image

Image Dimensions | File Sizes

  • Channel icon: 800 x 800
  • Channel cover images: 2560 x 1440 | maximum 4 MB
  • Video thumbnail: 1280 x 720

YouTube is yet another platform where visual content rules and has 1 billion users. It’s important that you not only share the video with the given format but also maintain your profile effectively.

People view YouTube on many different devices and your cover image of the channel will differ across all these devices. For TV screen, 2560 x 1440 will be optimized. For desktop computers, the size would be 2560 x 423. Tablets will display YouTube cover at 1855 x 423 while for mobile it’s 1546 x 423.

Tumblr Image Sizes

  • Profile image: 128 x 128
  • Image post: 500 x 750 (maximum 1280 x 1920) | maximum 10 MB

Tumblr is known as a social network, a blogging platform as well as a content-sharing center where consumers and marketers can share whatever they want. Already 430 million blogs are registered on the site, so make sure your pictures have correct resolutions.

If you are planning to upload GIF, make sure the size is no more than 3 MB and 540 pixels.

There are a few more social media platforms, but we have tried to cover which are most widely used. If you have something more to add about the image sizes, do comment below.

 

The post The Ultimate Guide for Social Media Image Sizes appeared first on Rankraft Blog.

Six beloved content marketing tools recommended by the pros Search Engine Watch

Six beloved content marketing tools recommended by the pros Search Engine Watch

Are you going about your content marketing as effectively and efficiently as possible?

There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand?

One great way to find the best content marketing tools is to take a look at what the pros are using and recommending. Here are six of the best, as recommended by six top content marketers.

1. BuzzSumo  – Recommended by Neil Patel

screenshot of BuzzSumo recommended by Neil Patel

What is it?

BuzzSumo is hugely popular within the content marketing industry. It allows you to look up your competitor’s sites (or a keyword) and see what content is performing best – listing the number of social media engagements and shares across key platforms.

At the Pro level, it also gives you a very handy option to see what backlinks each piece of content has.

Why try it?

In “15 Content marketing tools you can’t live without”, Neil Patel explains why BuzzSumo is a great tool for content marketers who want to play in the big leagues:

“BuzzSumo is perfect for leveling the playing field, revealing the topics you should write about, and helping you find influencers in your industry to market your content for you.”

BuzzSumo can be used as a way to come up with content ideas, by seeing what content is already popular in your niche or as a backlink tool that highlights backlinks with the most social shares.

Who’s it for? 

At the free level, content marketers on a shoestring budget. At the Pro level, content marketers who want to focus heavily on idea generation and backlink building.

Who’s it for?

Content marketers who need to come up with a lot of ideas … or content marketers who are short on inspiration. The free level is generous (you can run up to 50 searches per day although it’s limited in the number of results you get) and the pro plan is $79/month.

2. Easel.ly – Recommended by Jeff Foster

screenshot of Ease.ly recommended by Jeff Foster

What is it?

Easel.ly is a tool for creating infographics, which might form a useful strand of your content marketing – especially if you’re in an industry where you want to present facts, figures, and statistics.

Why try it?

In “12 Time-saving tools for content marketers”, Jeff Foster explains that Easel.ly has loads of content that you can use for free:

“The site has thousands of free infographic templates that you can use, along with drag-and-drop tools to fill in your own content. Or you can upload your own templates instead. The site has only been around for a few years, but it already has 800,000 users who have built more than one million infographics.”

Who’s it for?

Easel.ly is free and straightforward to use, so it’s a great tool for content marketers who don’t have the budget for a designer. (If you’re a content marketer for a large firm, you’ll probably find that you want to pay for a custom infographic design instead.)

3. Grammarly – Recommended by Alex Birkett

screenshot of Grammarly recommended by Alex Birkett

What is it?

Grammarly is an automatic editing tool that checks your writing for errors and for areas where you could phrase things better. It’ll pick up on grammatical mistakes that basic spellcheckers miss, it’ll advise on stylistic issues, and it’ll recommend cutting out unnecessary words.

Why try it?

As Alex Birkett from HubSpot explains in “The 19 Best content marketing tools in 2019″, Grammarly is a fantastic tool if you’re not great at spotting your own mistakes:

“Grammarly, however, reduces my error rate by probably 50-80%. I still have some mistakes slip through, but to a large extent, Grammarly saves me from embarrassment (not just when writing articles, by the way – it also works for social media and forum comments).”

Who’s it for?

Content marketers who do a lot of writing themselves (whether that’s for blog posts or for social media), and content marketers who need to edit and review writing produced by other team members.

4. GetResponse – Recommended by Digital Marketing Institute

screenshot of Get Response recommended by Digital Marketing Institute

What is it?

GetResponse is an all-in-one platform that lets you create landing pages, send emails, and use powerful autoresponders to make sure that you capitalize on all that content marketing. You can even use their “Autofunnel” feature to build a complete marketing campaign based on ready-made funnels.

Why try it?

As Digital Marketing Institute explains in “15 Content marketing tools you need”, GetResponse is a powerful tool with a lot to offer:

“It’s an extremely useful tool for those who have a lot of email marketing activities. Their tools breach several areas, including landing pages, autoresponders and even a full suite of enterprise and CRM management solutions.”

Who’s it for?

GetResponse starts from $15/month (for a list of up to 1,000 subscribers), so it’s accessible even for small-sized startups.

5. Tailwind  – Recommended by OptinMonster

screenshot of Tailwind recommended by OptinMonster

What is it?

Tailwind is a tool that you can use to schedule your Pinterest and Instagram posts. You can also use it to discover content, monitor conversations, and look at the analytics of how your posts are doing on those networks.

Why try it?

In “45 Insanely useful content marketing tools to skyrocket engagement”, Sharon Hurley Hall from OptinMonster explains that Tailwind can be a great time-saver:

“You’ll save time with bulk image upload, drag and drop calendar, multi-board pinning and pin looping, hashtag lists, and more. Plus, automatically optimize your Pinterest and Instagram schedules based on when your audience is most active and engaged.”

Who’s it for?

Tailwind is particularly well designed for teams (you can use it in conjunction with your colleagues), and it’s also great if you post on social media accounts for more than one website or brand (you can manage multiple Pinterest and Instagram accounts using it).

6. Agorapulse – Recommended by Donna Moritz

screenshot of Agorapulse recommended by Donna Moritz

What is it?

Agorapulse is a social media management tool (similar to Hootsuite or Buffer), but, as Donna Moritz explains, it’s “like a Swiss Army knife of social media management.” You can view and respond to social media activity in the app, you can schedule posts for different platforms, and you can see handy details about your followers.

Why try it?

In “Why I love Agorapulse for social media management”, Donna Moritz outlines how useful the tool has been to her:

“I love that Agorapulse has a suite of features that really do cover most of your social media marketing needs. In fact, I have been gradually moving a lot of the features I use on other tools over to Agorapulse. It’s hard not to want to stay “in” this tool as it is so user-friendly and fun to use.”

Who’s it for?

Larger content marketing agencies or businesses. It starts from $99/month, so it won’t easy on the wallet – but if you have a whole social media team that needs to stay on top of messages, then it could be well worth the money.

Bonus – SEMRush  – Recommended by Joe Williams

screenshot of SEMRush recommended by Joe Williams

What is it?

I felt this list would be a little incomplete if I didn’t share my own recommendation. SEMRush is one of my favorite marketing tools, with a huge amount of power. It has data on a gigantic pool of websites (over 70 million), allowing you to see what keywords they rank for, their keyword positions and search volumes, and various other information.

Why try it?

SEMRush can be used in lots of different ways, and even if you’ve already given it a whirl or you’ve been using it regularly, you might find there are yet more things you can get from it, as I explain in “7 Powerful ways SEMRush can help you become an SEO superhero“:

“If you’ve already given it a try, […]  you may have missed some neat little features (as I did). Like how using SEMRush can give you a ticket to travel back in time and learn from the past. Or how it can help spot unique content gaps you may normally miss.”

Who’s it for?

There’s a free (though limited) version of SEMRush, which all content marketers can benefit from – paid subscriptions start from $99.95/month if you want to continue. Large companies or marketing agencies will likely find it valuable.

Conclusion

Good content marketing tools can make your job so much easier (and the wrong tools can waste your time, or prevent you from following up on opportunities you might otherwise have spotted). Which of the above tools will you test out?

Joe Williams is the founder of Tribe SEO. He can be found on Twitter at @joetheseo.

Related reading

Don’t underestimate the power of video
keyword research tools you can use for free
how to grab featured snippets with no link building
Ten ways to pump out a stream of great content without burning out

The post Six beloved content marketing tools recommended by the pros Search Engine Watch appeared first on Organic Visit.

Takeaways from Google Insider’s ‘Leak’

Takeaways from Google Insider’s ‘Leak’

Last updated on

Takeaways from Google Insider’s ‘Leak’ 16

Recently, a former Senior Software Engineer from Google goes public and leaked internal Google documents to Project Veritas, a non-profit organization that seeks to expose corruption in public and private institutions. 

The ‘Google Document Dump’ is a web page that shows 9 folders obtained by the Google insider which can be downloaded and be personally viewed. Note that all information and images presented on this blog post are sourced from Project Veritas.

Takeaways from Google Insider’s ‘Leak’ 17

It’s hard to say if these leaked documents are authentic or not. There are more than 900 files and most of them are screenshots of emails between Google employees with no context at all. Some documents are slides that seem to be made for internal presentations.

While the news sounds juicy, there is not a lot to be excited about these documents. For the SEO industry, a lot of useful information here might already make sense. Here are some highlights of the documents.

Fake News

While the main purpose of the ‘leak’ was to expose Google for having political biases and hidden agendas, some of them actually make Google look good. In the ‘Fake News’ folder, there is a list of websites that are blacklisted from appearing in Google Now, a feature of the Google Search app for android and iOS phones which was phased out in 2016. Other documents include information on Google’s fight against disinformation or fake news.

Takeaways from Google Insider’s ‘Leak’ 18

This is no surprise at all. Even though most of these documents are from 2016, I wouldn’t be surprised if Google is still implementing most of these or probably improve their policies on fake news. While this document is for Google Now, I would say there is a possibility that they are using this for Google Discover and Google News if this was authentic.

One more notable document from this folder is the diagram of the Google News Ecosystem that shows the process of being verified news publication in the search engine. It indicates that Google receives 4,000 applications a month to be a news publisher but only 18-25% are approved. 

Takeaways from Google Insider’s ‘Leak’ 19

Manual Actions for Websites in Google News

Another document that was in the Fake News folder is a document on integrating the WebSpam manual actions to the Google News Corpus. The WebSpam team is Google’s hand in handling reports on spam, paid links, and malware.

Takeaways from Google Insider’s ‘Leak’ 20

It is indicated in the document that domains that received manual actions from the WebSpam team will automatically be prevented from showing in Google News or be permanently removed. Penalties were initially requested for multiple penalties such as “MobileAdRedirect, ClockingRedirect, SpammyUserContent, and HackedIsolated”. 

However, Google News limited it to three penalties; Blackhat, Demotion, and Hack. Websites that are flagged with Blackhat and Demotion (bad content, scraping content for duplication, links) will completely be removed. For Hacked websites, temporary removal will be applied but will then be returned upon cleaning of the malware.

Takeaways from Google Insider’s ‘Leak’ 21

Machine Learning Fairness

As an AI company, Google relies heavily on machine learning in building its algorithms, data, and products. In these documents which are mostly dated 2017, it seems like Google knows that unfairness can or does occur in their algorithm and is advocating and investigating for change.

As defined in one of the documents, “algorithmic unfairness” means unjust or prejudicial treatment of people that is related to sensitive characteristics such as race, income, sexual orientation, or gender, through algorithmic systems or algorithmically aided decision-making.

In one of the documents, they mentioned that their goal is to “Articulate the full range of algorithmic unfairness that can occur in products” for further development of their tools and products. 

One of the presentations shows how machine learning systems can pick up biases from data.

Takeaways from Google Insider’s ‘Leak’ 22

Key Takeaway

These ‘leaked documents’ are not yet authenticated by Google but it seems like there is nothing too alarming. While the motives of the Google Insider is to expose Google or its political biases, the documents are not at all surprising since Google is currently facing anti-trust issues. However, the documents are also a reminder that webmasters should be concerned about how Google treats specific types of content.

The post Takeaways from Google Insider’s ‘Leak’ appeared first on Organic Visit.

Check the 5 Latest Social Media News for Marketers

Check the 5 Latest Social Media News for Marketers

Social Media Marketing is no doubt the best platform that increases your business’s profitability. Social media marketers always work on different strategies to produce an engaging and related activity for your business. This article will reveal 5 amazing social media news that every marketer should know to match the industry standards that can help your clients to achieve outstanding results.

Social media is the most popular online platform, having 4.2 billion users from which over 3.2 billion are daily active users.

Related: The Ultimate Guide for Social Media Image Sizes

1. Google is working on another social network called Shoelace. Its motive is to bring together people who share the same interest through in-person activities.

The goal of this new app is to bring people together offline and build real connections. The app will ask you to add your interest so that the Shoelace can recommend a list of local events or activities that might interest you. You will also be allowed to create your event and share it with the community so that the people from the same interest can find and join you. Shoelace platform is available only in the NYC area and is invite-only for now.

Shoelace

2. Pinterest’s new app allows you to create and manage campaigns from your mobile device.

To set the campaign up, first, choose one pin from your business profile and create a campaign for this Pin. To set the campaign, select an automated or custom targeting option for your selected Pin, also set the daily budget and the end date to a campaign. Once your campaign gets live, you can customize it as per the reviews and also, optimize it by adjusting the budget and targeted audience. You also get an option to add your billing information that allows you to run the ads from the mobile devices. This simplifies the campaign management process, making it easy and quick for the advertisers. For now, the Mobile Ad Tool is available only in the US and is currently being rolled out globally.

3. Facebook’s search ad placement option in News Feed and Marketplace is widening its horizon to more accounts.

A small test that was carried out on December 2018 on few automotive and retail advertisers, revealed one eye-opener result, and after that Facebook has decided to expand its search ad placement to e-commerce advertisers as well. The ads will appear in search results for the queries typed by users. The only, oops moment for this is, it doesn’t allow advertisers to select keywords or phrases for these campaigns. In view, the ad format is similar to the News Feed that includes a headline, image, and a text copy. The new Facebook Search ads have opened new opportunities for advertisers, so get started with it and don’t forget to explore it more by applying it to your paid social strategy.

Facebook

4. Some great updates are released by LinkedIn.

LinkedIn has released some great new updates and features on their platform, and one of them is Photo Tagging. Photo Tagging was released for all users that help to recognize and connect with the new professionals.
Next update was made in the LinkedIn Messenger, where users can now record and send video messages to each other. Other updates include moving the post button to the bottom center of the screen, new post reactions feature and live video that is still in beta.

Related: Top Social Media Marketing Trends for Your Business

5. Twitter redesigned its platform on the desktop for a better and simpler user experience.

One of the important changes in Twitter is in the new left-hand sidebar that directs users to all the key sections like Notifications, Explore, Bookmarks, etc. More inventions are done on the Direct Message section that has been expanded and now you can read and respond to your messages in one place. Twitter has also made it easier for users with multiple accounts, to switch from one to another via the left-hand bar.

Twitter

These new updates and features can surely be useful for your online business to expand.

Haven’t yet tried any?

We hope now you will try all of them and don’t forget to tell us how they helped your business.

The post Check the 5 Latest Social Media News for Marketers appeared first on Rankraft Blog.

Check the 5 Latest Social Media News for Marketers

Check the 5 Latest Social Media News for Marketers

Social Media Marketing is no doubt the best platform that increases your business’s profitability. Social media marketers always work on different strategies to produce an engaging and related activity for your business. This article will reveal 5 amazing social media news that every marketer should know to match the industry standards that can help your clients to achieve outstanding results.

Social media is the most popular online platform, having 4.2 billion users from which over 3.2 billion are daily active users.

Related: The Ultimate Guide for Social Media Image Sizes

1. Google is working on another social network called Shoelace. Its motive is to bring together people who share the same interest through in-person activities.

The goal of this new app is to bring people together offline and build real connections. The app will ask you to add your interest so that the Shoelace can recommend a list of local events or activities that might interest you. You will also be allowed to create your event and share it with the community so that the people from the same interest can find and join you. Shoelace platform is available only in the NYC area and is invite-only for now.

2. Pinterest’s new app allows you to create and manage campaigns from your mobile device.

To set the campaign up, first, choose one pin from your business profile and create a campaign for this Pin. To set the campaign, select an automated or custom targeting option for your selected Pin, also set the daily budget and the end date to a campaign. Once your campaign gets live, you can customize it as per the reviews and also, optimize it by adjusting the budget and targeted audience. You also get an option to add your billing information that allows you to run the ads from the mobile devices. This simplifies the campaign management process, making it easy and quick for the advertisers. For now, the Mobile Ad Tool is available only in the US and is currently being rolled out globally.

3. Facebook’s search ad placement option in News Feed and Marketplace is widening its horizon to more accounts.

A small test that was carried out on December 2018 on few automotive and retail advertisers, revealed one eye-opener result, and after that Facebook has decided to expand its search ad placement to e-commerce advertisers as well. The ads will appear in search results for the queries typed by users. The only, oops moment for this is, it doesn’t allow advertisers to select keywords or phrases for these campaigns. In view, the ad format is similar to the News Feed that includes a headline, image, and a text copy. The new Facebook Search ads have opened new opportunities for advertisers, so get started with it and don’t forget to explore it more by applying it to your paid social strategy.

Facebook

4. Some great updates are released by LinkedIn.

LinkedIn has released some great new updates and features on their platform, and one of them is Photo Tagging. Photo Tagging was released for all users that help to recognize and connect with the new professionals.
Next update was made in the LinkedIn Messenger, where users can now record and send video messages to each other. Other updates include moving the post button to the bottom center of the screen, new post reactions feature and live video that is still in beta.

Related: Top Social Media Marketing Trends for Your Business

5. Twitter redesigned its platform on the desktop for a better and simpler user experience.

One of the important changes in Twitter is in the new left-hand sidebar that directs users to all the key sections like Notifications, Explore, Bookmarks, etc. More inventions are done on the Direct Message section that has been expanded and now you can read and respond to your messages in one place. Twitter has also made it easier for users with multiple accounts, to switch from one to another via the left-hand bar.

Twitter

These new updates and features can surely be useful for your online business to expand.

Haven’t yet tried any?

We hope now you will try all of them and don’t forget to tell us how they helped your business.

The post Check the 5 Latest Social Media News for Marketers appeared first on Rankraft Blog.