Category: marketing

{5 Tips} – To Improve your LinkedIn Marketing

{5 Tips} – To Improve your LinkedIn Marketing

Everyone’s getting connected to some or the other person through social media sites. Facebook and Instagram are the most used social media platforms, but, LinkedIn is also progressing steadily and now it has a user-base of over 610 million.

It’s a social media network that allows you to connect and message to the top CEO’s in the world. People from all profiles can be found on LinkedIn, and that’s the reason it is now a mandatory task to maintain your personal and company’s LinkedIn profile. Recently, we are getting many enquires for LinkedIn marketing and after explaining to clients about the importance of LinkedIn marketing, they also find it worth. We have noticed growth in our customer’s business through LinkedIn marketing. That’s why we decided to disclose the methods to improve your LinkedIn marketing.

LinkedIn is considered as the best platform to search for jobs and build B2B connections. Let’s find out easy tips to improve LinkedIn marketing.

1) Create And Optimize Business Page

Not creating a LinkedIn business page means, missing out global audience that can drive you leads. There’s still growth opportunity to reach the world through this social media platform.

Start with creating a company page.

It is free to start your page.

Under Work, section click on Create a Company Page +

LinkedIn company

Select the type of business you have.

LinkedIn business type

Fill the Page Identity. Also, enter the company name and upload an image.

LinkedIn Page Identity

Upload an image that showcases your business. Do not use cartoons, cats, dogs, or anything that can distract the audience. Keep the profile professional.

Now, create an About Us section that incorporates information about your brand.

LinkedIn About Us

You have to accommodate all the information within the specified characters limit.

Check if the company location, company size, website URL, and company type is entered correctly.

Related: Does Digital Marketing Always Wins?

2) Post Engaging And Actionable Content

Content that can answer people’s questions straight away can generate more traffic than simple content.

Cover points like what is your business, what are your USPs, product information that helps people to understand what you are.

People are interested in the information that can benefit them directly. So, you may consider special offers you are throwing on certain occasions.

Share the content in all the different methods available.

LinkedIn content

You can write an article, or simply write a post, add images or even upload videos.

LinkedIn allows you to write an article and support it with images and videos. You can also create a unique format for the article and once it is ready, just click on Publish button.

Write a catchy headline, upload eye-catching images and share the entire knowledge about the topic.

You can also share something like inspirational quotes or images that help you to connect with your network. Once people start finding interest in your profile, they will click on more information from you.

More the clicks, more are the conversions. But to gain clicks, first, you will have to come up with engaging content that brings curiosity among the audience to know about you. Also, implement action words.

For example, see the below information :

LinkedIn curosity

They have generated curiosity among the audience for their Referral Program which is also beneficial for the audience. Also, the image and colors used are very eye-catchy. Such posts can gain a large number of clicks and also, generate lead through them.

3) Individual Connections

Not every time you need to get connected to a group of people to share a message. Sometimes, a single connection with a company is all you need to get a sale. LinkedIn is aware of this fact, and thus, allows you to search for an individual with more accuracy in the results.

If you don’t find the result for what you are looking, then try putting limits like location, mutual connections, and even the company they are currently working at.

You can use the paid feature InMail to introduce yourself to message the person you are looking for.

The idea behind this is, instead of relying on others to reach to you, go and reach out to them.

4) LinkedIn Groups

One of the best ways to make connections on LinkedIn is to search for groups as per your niche and join them. LinkedIn groups contain mainly like-minded professionals from the industry. So, it’s a great platform to let people know what is happening in the world and what are you present in the market for.

These groups consist of people who started with confusing jumbling ideas and later got the right direction by interacting with some of the other experts sharing the same LinkedIn group.

When you search a group as per your interest, LinkedIn will serve you some of the good curated groups and from them make sure that you select the most active ones first.

You also have an option to discover new groups from your sector and request them to join.

LinkedIn request to join

These groups are a great source of information. You can also share your knowledge, ideas, insights or even ask questions in a group. Initiating a one-to-one conversation with a specific professional is also a good idea.

This means you get a group of professionals for free where you can build a professional relationship.

Once you think, you have created enough LinkedIn connections then you can start a LinkedIn group about your profession. Creating a group is also a good idea for those who are not able to find a group from their industry.
Owning a group makes you stand tall in your industry.

To create a group go to Work and click on Groups.

LinkedIn groups

After this, a page will pop up, where you need to fill group name, group rules, etc. You can also set the Privacy.

LinkedIn create group

You have complete authority of your group so make the most of it. Avoid being sales-focused and provide helpful information through the group.

Related: Check the 5 Latest Social Media News for Marketers

5) LinkedIn Paid Sales Solutions

Sales Solutions platform allows you to target, research and engage with new prospects easily.

It can accommodate any size of the sales team.

With this duty, you will be able to conduct heavy research and carry out much more customization on the business.
So if you want to win leads, then LinkedIn is the most important platform.

Conclusion :

LinkedIn has not yet been saturated like other social media platforms.

So, make use of this platform for your business before it’s too late. Being a professional platform, the possibility of getting a genuine audience through LinkedIn is higher.

Think no more, go for it!

The post {5 Tips} – To Improve your LinkedIn Marketing appeared first on Rankraft Blog.

The Ultimate Guide for Social Media Image Sizes

While uploading cover pictures or posting images on social media, you must know the basic dimensions of the pictures so that they don’t cut out important things.

The profile picture sometimes becomes an obstacle for the cover picture. Also, there’s a difference of size in shared link thumbnails and the pictures you upload.

Having correct sizes for social media is a challenge. In fact, even for Facebook marketing, photo dimension differs in terms of where and how it is shared – say for timeline, cover photo and profile pictures all the sizes are different.

If you are looking for complete information at one place, you have landed at the right location. We have a complete guide on social media dimension for each platform below:

Facebook Image Sizes

  • Profile image: ≥180 x 180
  • Cover image: 820 x 312 (minimum 400 x 150)
  • Shared post image: 1200 x 630
  • Event image: 1920 x 1080
  • Shared link preview image: 1200 x 628

There are approx 1.5 billion active users on Facebook. If the images you use are of low resolution it can weaken your engagement.

The pictures may look different on your timeline while on other people’s newsfeed it may vary.

Your profile picture will show 170 x 170 on desktop and for the thumbnail associated with it, will appear 32 x 32 with your post on Facebook.

Twitter Image Sizes

Image Dimensions and File Sizes

  • Profile image: 400 x 400 | maximum 2 MB
  • Header image: 1500 x 500 | maximum 5 MB
  • In-stream image: 440 x 220

Although your profile image will appear 200 x 200 on most devices, it is recommended that you upload a picture that is 400 x 400.

Instagram Image Sizes

Image Dimensions | File Sizes

  • Profile image: 110 x 110
  • Shared videos: 1080 pixels wide
  • Shared photos: 1080 x 1080
  • Image thumbnail: 161 x 161
  • Instagram Stories: 1080 x 1920 (minimum 600 x 1067) | maximum 4 GB

Instagram is the most popular app for photo and video sharing that has turned into one of the topmost apps for visual content. With over 700 million active users on Instagram, you’ll have to make sure that your profile looks best.

To match the foundation of this platform and look your best, you must follow the standard size for this app.

The photos that you share on Instagram scale down to 612 x 612. However, you should create image posts of the size 1080 x 1080.

Pinterest Image Sizes

Image Dimensions | File Sizes

  • Profile image: 165 x 165 | maximum 10 MB
  • Board cover image: 222 x 150 (minimum 55 x 55)
  • Pinned image preview: 236 pixels wide

Here’s a fun fact: 90% of the content posted on Pinterest consists of external links. For that reason, it’s worthwhile to leverage Pinterest for referral traffic — but it still has to catch your audience’s eyes. Here are the dimensions to make sure your Pinterest presence maintains visual quality.

LinkedIn Image Sizes

Image Dimensions | File Sizes

  • Banner image: 1584 x 396 | maximum 4 MB
  • Shared image: 350 pixels wide
  • Profile image: 400 x 400 (minimum 200 x 200) | maximum 10 MB
  • Shared link preview: 180 x 110
  • Business Page Cover image: 1536 x 768
  • Business Page page banner image: 646 x 220 | maximum 2 MB
  • Company logo image: 300 x 300 | maximum 4 MB
  • Business Page cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB
  • Square logo (appears in company searches): 60 x 60 | maximum 2 MB

LinkedIn is the professional platform for networking. Depending upon your niche, it can become the greatest channel for generating traffic. This platform is very effective for companies looking to connect with B2B companies. Moreover, if you are using LinkedIn for hiring purpose it’s a great platform and you can use the tags that most people use in their profile to find the right candidates.

YouTube Image

Image Dimensions | File Sizes

  • Channel icon: 800 x 800
  • Channel cover images: 2560 x 1440 | maximum 4 MB
  • Video thumbnail: 1280 x 720

YouTube is yet another platform where visual content rules and has 1 billion users. It’s important that you not only share the video with the given format but also maintain your profile effectively.

People view YouTube on many different devices and your cover image of the channel will differ across all these devices. For TV screen, 2560 x 1440 will be optimized. For desktop computers, the size would be 2560 x 423. Tablets will display YouTube cover at 1855 x 423 while for mobile it’s 1546 x 423.

Tumblr Image Sizes

  • Profile image: 128 x 128
  • Image post: 500 x 750 (maximum 1280 x 1920) | maximum 10 MB

Tumblr is known as a social network, a blogging platform as well as a content-sharing center where consumers and marketers can share whatever they want. Already 430 million blogs are registered on the site, so make sure your pictures have correct resolutions.

If you are planning to upload GIF, make sure the size is no more than 3 MB and 540 pixels.

There are a few more social media platforms, but we have tried to cover which are most widely used. If you have something more to add about the image sizes, do comment below.

 

The post The Ultimate Guide for Social Media Image Sizes appeared first on Rankraft Blog.

The Ultimate Guide for Social Media Image Sizes

While uploading cover pictures or posting images on social media, you must know the basic dimensions of the pictures so that they don’t cut out important things.

The profile picture sometimes becomes an obstacle for the cover picture. Also, there’s a difference of size in shared link thumbnails and the pictures you upload.

Having correct sizes for social media is a challenge. In fact, even for Facebook marketing, photo dimension differs in terms of where and how it is shared – say for timeline, cover photo and profile pictures all the sizes are different.

If you are looking for complete information at one place, you have landed at the right location. We have a complete guide on social media dimension for each platform below:

Facebook Image Sizes

  • Profile image: ≥180 x 180
  • Cover image: 820 x 312 (minimum 400 x 150)
  • Shared post image: 1200 x 630
  • Event image: 1920 x 1080
  • Shared link preview image: 1200 x 628

There are approx 1.5 billion active users on Facebook. If the images you use are of low resolution it can weaken your engagement.

The pictures may look different on your timeline while on other people’s newsfeed it may vary.

Your profile picture will show 170 x 170 on desktop and for the thumbnail associated with it, will appear 32 x 32 with your post on Facebook.

Twitter Image Sizes

Image Dimensions and File Sizes

  • Profile image: 400 x 400 | maximum 2 MB
  • Header image: 1500 x 500 | maximum 5 MB
  • In-stream image: 440 x 220

Although your profile image will appear 200 x 200 on most devices, it is recommended that you upload a picture that is 400 x 400.

Instagram Image Sizes

Image Dimensions | File Sizes

  • Profile image: 110 x 110
  • Shared videos: 1080 pixels wide
  • Shared photos: 1080 x 1080
  • Image thumbnail: 161 x 161
  • Instagram Stories: 1080 x 1920 (minimum 600 x 1067) | maximum 4 GB

Instagram is the most popular app for photo and video sharing that has turned into one of the topmost apps for visual content. With over 700 million active users on Instagram, you’ll have to make sure that your profile looks best.

To match the foundation of this platform and look your best, you must follow the standard size for this app.

The photos that you share on Instagram scale down to 612 x 612. However, you should create image posts of the size 1080 x 1080.

Pinterest Image Sizes

Image Dimensions | File Sizes

  • Profile image: 165 x 165 | maximum 10 MB
  • Board cover image: 222 x 150 (minimum 55 x 55)
  • Pinned image preview: 236 pixels wide

Here’s a fun fact: 90% of the content posted on Pinterest consists of external links. For that reason, it’s worthwhile to leverage Pinterest for referral traffic — but it still has to catch your audience’s eyes. Here are the dimensions to make sure your Pinterest presence maintains visual quality.

LinkedIn Image Sizes

Image Dimensions | File Sizes

  • Banner image: 1584 x 396 | maximum 4 MB
  • Shared image: 350 pixels wide
  • Profile image: 400 x 400 (minimum 200 x 200) | maximum 10 MB
  • Shared link preview: 180 x 110
  • Business Page Cover image: 1536 x 768
  • Business Page page banner image: 646 x 220 | maximum 2 MB
  • Company logo image: 300 x 300 | maximum 4 MB
  • Business Page cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB
  • Square logo (appears in company searches): 60 x 60 | maximum 2 MB

LinkedIn is the professional platform for networking. Depending upon your niche, it can become the greatest channel for generating traffic. This platform is very effective for companies looking to connect with B2B companies. Moreover, if you are using LinkedIn for hiring purpose it’s a great platform and you can use the tags that most people use in their profile to find the right candidates.

YouTube Image

Image Dimensions | File Sizes

  • Channel icon: 800 x 800
  • Channel cover images: 2560 x 1440 | maximum 4 MB
  • Video thumbnail: 1280 x 720

YouTube is yet another platform where visual content rules and has 1 billion users. It’s important that you not only share the video with the given format but also maintain your profile effectively.

People view YouTube on many different devices and your cover image of the channel will differ across all these devices. For TV screen, 2560 x 1440 will be optimized. For desktop computers, the size would be 2560 x 423. Tablets will display YouTube cover at 1855 x 423 while for mobile it’s 1546 x 423.

Tumblr Image Sizes

  • Profile image: 128 x 128
  • Image post: 500 x 750 (maximum 1280 x 1920) | maximum 10 MB

Tumblr is known as a social network, a blogging platform as well as a content-sharing center where consumers and marketers can share whatever they want. Already 430 million blogs are registered on the site, so make sure your pictures have correct resolutions.

If you are planning to upload GIF, make sure the size is no more than 3 MB and 540 pixels.

There are a few more social media platforms, but we have tried to cover which are most widely used. If you have something more to add about the image sizes, do comment below.

 

The post The Ultimate Guide for Social Media Image Sizes appeared first on Rankraft Blog.

Check the 5 Latest Social Media News for Marketers

Check the 5 Latest Social Media News for Marketers

Social Media Marketing is no doubt the best platform that increases your business’s profitability. Social media marketers always work on different strategies to produce an engaging and related activity for your business. This article will reveal 5 amazing social media news that every marketer should know to match the industry standards that can help your clients to achieve outstanding results.

Social media is the most popular online platform, having 4.2 billion users from which over 3.2 billion are daily active users.

Related: The Ultimate Guide for Social Media Image Sizes

1. Google is working on another social network called Shoelace. Its motive is to bring together people who share the same interest through in-person activities.

The goal of this new app is to bring people together offline and build real connections. The app will ask you to add your interest so that the Shoelace can recommend a list of local events or activities that might interest you. You will also be allowed to create your event and share it with the community so that the people from the same interest can find and join you. Shoelace platform is available only in the NYC area and is invite-only for now.

Shoelace

2. Pinterest’s new app allows you to create and manage campaigns from your mobile device.

To set the campaign up, first, choose one pin from your business profile and create a campaign for this Pin. To set the campaign, select an automated or custom targeting option for your selected Pin, also set the daily budget and the end date to a campaign. Once your campaign gets live, you can customize it as per the reviews and also, optimize it by adjusting the budget and targeted audience. You also get an option to add your billing information that allows you to run the ads from the mobile devices. This simplifies the campaign management process, making it easy and quick for the advertisers. For now, the Mobile Ad Tool is available only in the US and is currently being rolled out globally.

3. Facebook’s search ad placement option in News Feed and Marketplace is widening its horizon to more accounts.

A small test that was carried out on December 2018 on few automotive and retail advertisers, revealed one eye-opener result, and after that Facebook has decided to expand its search ad placement to e-commerce advertisers as well. The ads will appear in search results for the queries typed by users. The only, oops moment for this is, it doesn’t allow advertisers to select keywords or phrases for these campaigns. In view, the ad format is similar to the News Feed that includes a headline, image, and a text copy. The new Facebook Search ads have opened new opportunities for advertisers, so get started with it and don’t forget to explore it more by applying it to your paid social strategy.

Facebook

4. Some great updates are released by LinkedIn.

LinkedIn has released some great new updates and features on their platform, and one of them is Photo Tagging. Photo Tagging was released for all users that help to recognize and connect with the new professionals.
Next update was made in the LinkedIn Messenger, where users can now record and send video messages to each other. Other updates include moving the post button to the bottom center of the screen, new post reactions feature and live video that is still in beta.

Related: Top Social Media Marketing Trends for Your Business

5. Twitter redesigned its platform on the desktop for a better and simpler user experience.

One of the important changes in Twitter is in the new left-hand sidebar that directs users to all the key sections like Notifications, Explore, Bookmarks, etc. More inventions are done on the Direct Message section that has been expanded and now you can read and respond to your messages in one place. Twitter has also made it easier for users with multiple accounts, to switch from one to another via the left-hand bar.

Twitter

These new updates and features can surely be useful for your online business to expand.

Haven’t yet tried any?

We hope now you will try all of them and don’t forget to tell us how they helped your business.

The post Check the 5 Latest Social Media News for Marketers appeared first on Rankraft Blog.

Check the 5 Latest Social Media News for Marketers

Check the 5 Latest Social Media News for Marketers

Social Media Marketing is no doubt the best platform that increases your business’s profitability. Social media marketers always work on different strategies to produce an engaging and related activity for your business. This article will reveal 5 amazing social media news that every marketer should know to match the industry standards that can help your clients to achieve outstanding results.

Social media is the most popular online platform, having 4.2 billion users from which over 3.2 billion are daily active users.

Related: The Ultimate Guide for Social Media Image Sizes

1. Google is working on another social network called Shoelace. Its motive is to bring together people who share the same interest through in-person activities.

The goal of this new app is to bring people together offline and build real connections. The app will ask you to add your interest so that the Shoelace can recommend a list of local events or activities that might interest you. You will also be allowed to create your event and share it with the community so that the people from the same interest can find and join you. Shoelace platform is available only in the NYC area and is invite-only for now.

2. Pinterest’s new app allows you to create and manage campaigns from your mobile device.

To set the campaign up, first, choose one pin from your business profile and create a campaign for this Pin. To set the campaign, select an automated or custom targeting option for your selected Pin, also set the daily budget and the end date to a campaign. Once your campaign gets live, you can customize it as per the reviews and also, optimize it by adjusting the budget and targeted audience. You also get an option to add your billing information that allows you to run the ads from the mobile devices. This simplifies the campaign management process, making it easy and quick for the advertisers. For now, the Mobile Ad Tool is available only in the US and is currently being rolled out globally.

3. Facebook’s search ad placement option in News Feed and Marketplace is widening its horizon to more accounts.

A small test that was carried out on December 2018 on few automotive and retail advertisers, revealed one eye-opener result, and after that Facebook has decided to expand its search ad placement to e-commerce advertisers as well. The ads will appear in search results for the queries typed by users. The only, oops moment for this is, it doesn’t allow advertisers to select keywords or phrases for these campaigns. In view, the ad format is similar to the News Feed that includes a headline, image, and a text copy. The new Facebook Search ads have opened new opportunities for advertisers, so get started with it and don’t forget to explore it more by applying it to your paid social strategy.

Facebook

4. Some great updates are released by LinkedIn.

LinkedIn has released some great new updates and features on their platform, and one of them is Photo Tagging. Photo Tagging was released for all users that help to recognize and connect with the new professionals.
Next update was made in the LinkedIn Messenger, where users can now record and send video messages to each other. Other updates include moving the post button to the bottom center of the screen, new post reactions feature and live video that is still in beta.

Related: Top Social Media Marketing Trends for Your Business

5. Twitter redesigned its platform on the desktop for a better and simpler user experience.

One of the important changes in Twitter is in the new left-hand sidebar that directs users to all the key sections like Notifications, Explore, Bookmarks, etc. More inventions are done on the Direct Message section that has been expanded and now you can read and respond to your messages in one place. Twitter has also made it easier for users with multiple accounts, to switch from one to another via the left-hand bar.

Twitter

These new updates and features can surely be useful for your online business to expand.

Haven’t yet tried any?

We hope now you will try all of them and don’t forget to tell us how they helped your business.

The post Check the 5 Latest Social Media News for Marketers appeared first on Rankraft Blog.

How to Make Use of Google Search Engine Results Page for Your Business?

How to Make Use of Google Search Engine Results Page for Your Business?

What is Google’s mission? Google aims at arranging the world’s information and making it universally accessible and useful.

This search engine giant has become intelligent in terms of understanding what users search for and delivers information that gives accurate solutions to their queries. Also, it presents the information in several ways that are very helpful by including the Search Engine Results Page (SERP) features that enhance the access to the information users require.

Since Google’s SERPs are advanced, they sort and group information in a highly effective way possible. In case, you want your website to show up in the search results, it is better to know about the different kinds of features that can appear on a Google SERP comprising of local results, organic results, and search results from paid ads.

In this article, you will learn about the three SERP features including their appearance, location and reason to appear.

There are lots of valuable assets on a Google SERP that will help to show up your site, and you get your mark into those sections!

Let’s get started!

How Does Google Search Work?

Have you ever faced a question about how Google is so good at answering your questions?

The best answer is because we have asked a big stack of them. Also, we keep on adding to this massive database of search information and due to this Google does two things:

1. It keeps on improving its ability to know what users are searching for.
2. It displays results that best satisfy user searches.

It’s not now but from its start, Google has continued to collect and process users’ search queries for improving the effectiveness of its search engine. Google can refine its algorithm for accurately aligning users’ search queries with their purpose.

Basically, the searcher’s purpose is what matters.

What users search for isn’t tracked by Google but it collects information about your actions taken on the search results.

Imagine that it’s 1998 and month of September when Google was first launched. At that time if users searched for “gir national park”, along with the results for the place in Gujarat, you might have gotten results related to other hot springs. But as time passed, millions of users searched for “gir national park” and majority of them visited the link for the Gujarat landmark. This is what helped Google’s algorithm to “learn” what several people actually want when they type in “gir national park”.

Google has developed the ability to offer accurate results for practically any search that users can think of by just sorting search data and including it into the search engine’s logic.

Breaking Google’s SERP

The different categories of results on a SERP are arranged as per a strict order. The sequence is, first position: ad results appear first, second position: local results, third position: organic results.

How to Make Use of Google Search Engine Results Page for Your Business? 1

But if it is a small business with a tight budget then the order should be followed in reverse form. They should focus on ways that will increase their company’s visibility in organic and local search results prior to investing in paid results.

There is one thing that will take you near the top of a SERP without paying for it. Want to know what is it? It’s explained below.

Even the savvy web users many times ignore the ads at the top of a SERP. They instantly scroll down to view the top-ranked local and organic results. They understand that companies have to opt their high placement in organic results, while anyone can purchase an ad.

Therefore, organic and local search results are covered first by this section and then ad search results are addressed.

Until now this seems to be quite straightforward, and it is, but it is also important to discuss the Knowledge Graph.

For specific types of searches, Google can return a collection of basic facts that reveal the information at the highest overview level. These are called as the Knowledge Graph results.

Basically, the Knowledge Graph is the knowledge base that is used by Google to provide the most accurate search results about general topics. With the use of keywords that you enter, the search engine finds what you’re looking for, collects everything in the knowledge base related to that topic, and then displays the information in an infobox located next to or above the other search results.

How to Make Use of Google Search Engine Results Page for Your Business? 2

The first appearance of infoboxes in Google search results was seen in 2012 and the company calls them knowledge panels. The sources of information include high-authority websites like Wikipedia, CIA World Factbook, and others.

For business owners who try hard on making it to the top of their SERP, it’s important to manage expectations. Even though you have published a much in-depth content for some queries, Google will check for a more helpful public domain information and return it in the knowledge panel.

That’s all can be said about Google’s Knowledge Graph. Let’s dive into the highly well-trafficked section of a SERP, the organic search results section!

Organic Search Results

When you search for a given query, Google offers organic search results based on which are the most relevant depending the search. Then Google displays some results at the top in the SERP as compared to others by using its advanced search engine algorithm. In this ranking, there are several factors.

The best content earns a prominent spot in organic results and based on the way users ask the question, Google has found some effective ways to highlight the best answer.

This section will divide, some of the most eye-catching features in the organic results part of a SERP.

Featured Snippets

When you see search results highlighted in Google’s organic results, those are the featured snippets. They don’t appear above the ads but surely appear before the other SERP features, so if your site gets listed in a featured snippet, you will gain lot of views.

A featured snippet basically offers only the information the user searches for. They many times appear when the search query is in the form of a moderately specific question as below:

How to Make Use of Google Search Engine Results Page for Your Business? 3

Google will include a featured snippet linking to a particular site, if the site has high authority and has directly asked the question in its content.

Image and Video Results

You will find several ways for images and videos to appear in a SERP. For instance, if you search for “brand colors for technology”, the results are rich in images.

How to Make Use of Google Search Engine Results Page for Your Business? 4

You can see that one company’s website has the authority and gained the ranking power to completely take the place of top half of the SERP. Their image is seen on a featured snippet and also they have the first organic link in the list and also the Images section contains 4-5 images of their website only.

So, take a note of this that the media in the Images section of the SERP links to Google Images and not the page where the images are published.

Similar to image results, video results will also show up in SERPS for many types of searches. For example, if you search for “how to design a logo,” Google offers a helpful collection of videos that answer your question.

How to Make Use of Google Search Engine Results Page for Your Business? 5

It’s a common sense that the hardware retailers and paint companies know how use SEO effectively for their brand and so, they get displayed in featured snippet. But, you can see that Google also returns three videos from sources that have proven to have a great answer the posed question.

What would be the result after adding the word “video” to the query?

How to Make Use of Google Search Engine Results Page for Your Business? 6

If it’s a featured video, it can get a large and famous place at the top of the SERP. You see thumbnail images too but they are the part of the other listings. The videos that you see in a SERP are available on YouTube as Google owns

YouTube and reaps the benefits of it while offering you with an ideal search result.

The images and videos have a positive impact on users (instead of plain text), as the visual media related to your content appears in the SERP to attract visitors to your website.

Local Search Results

Local results appear between ads and the organic results and are unique accounting for the searcher’s location. The search engine aims at offering the most beneficial response to your query by using your location data in Google Maps and Google Reviews for giving highly relevant results.

Your Local Pack

Suppose you search for a query such as “anything near me,” you will get all the local search results. Just including the location that you are interested in also works. For instance if you search for “plumbing services near manhatten”, you will get a list of relevant services in that city.

How to Make Use of Google Search Engine Results Page for Your Business? 7

The result that will get displayed is called as the local pack, a specialized SERP feature. You will get to see Google Maps results, local business’s phone numbers, Google Reviews and operation hours along with links to the business’ websites.

When you click on the map, you navigate to Google Maps where there are more relevant results displayed.

Google Reviews

If there are Google reviews of any company, the local search results part of a SERP will also display their star rating. For example, if you search for “logo designers near ojhar nashik”, you’ll find that only some businesses in that niche have a Google review as part of their listing.

How to Make Use of Google Search Engine Results Page for Your Business? 8

Since Google reviews are linked to your Google My Business profile, so you should stay on the top of it and take all the steps required to earn great reviews.

There are several users that get attracted to the companies with high rating. So, if your business is the only one with Google reviews it can help in gaining the attention and increase your website traffic.

When your Google My Business profile comes into the picture, it is one of the key parts of getting ranked high in local search results.

Google offers Google My Business (GMB) to business owners and so they can manage what is displayed in SERPs while users search for their business name. GMB comes free and helps businesses to control their online presence. Companies can identify a category for mentioned the product and service details.

Make sure your GMB information is correct as it will help Google to include your listing in search results when people are finding a business similar to yours.

Advertising Search Results

You will find advertising results appear above both local and organic results, so they help gain lot of attention to your business. Google Ads which allows advertising to target audiences in number of ways, controls them.

Along with displaying paid ad results at the top of a SERP, Google will include them at the bottom and on the right-hand side of the page too.

Text Ads

The simplest form of ads, text ads can be made in Google Ads. These ads commonly appear in SERPs, placed in very noticeable locations on the page, and mentioning a tiny “Ad” tag for keeping transparency.

There are several companies that take the benefit of text ads, even the bigger ones such as Dell.

How to Make Use of Google Search Engine Results Page for Your Business? 9

For getting the desired position at the top of the page, text ads can be a great way without need to do all the SEO work required to earn a high organic ranking.

Shopping Ads

If users search with high commercial intent, like “buy JBL speakers,” for example, will offer a SERP containing an ad carousel at the top of the page.

How to Make Use of Google Search Engine Results Page for Your Business? 10

When users know what they want to buy and are finding a place to buy it, these ads will require attention, based on their important position in the SERP.

These ads will offer a great overview for the searcher, and if a user clicks “View all,” he will be directed to the Google Shopping SERP with more choices.

Asserting Your Spot in High-Visibility SERP Features

If you want your link to appear in one of the striking SERP features that we discussed earlier, you will get to know here.

Featured Snippets

As per a recent study, the types of search queries that will get included into a featured snippet include health, DIY processes and financial topics. Yet, a site with any niche can earn a featured snippet with some efforts.

If sites are already ranking in the top ten results then they have a better chance of getting a featured snippet. When you get featured in SERP, your rankings improve too. Keeping a sharp focus on SEO is important when it comes to website performance.

Video and Image Results

You will find image thumbnails commonly in the results for queries related to item’s appearance. They are many times included in a commercial product listing along with other searches wherein the user is expecting visual information.

For helping Google to use your images in SERPs, ensure that you add those images into your content with correct, focused titles related to your keywords and with alt tags that use those keywords again for explaining the image.

In terms of video results, you’re going to get highlighted, if the user includes the word “video” in their search terms.

It is very easy for the video thumbnails to get included with your listing. They will get displayed when a video’s title, tags, and description satisfy the search, whether the searcher is clearly looking for videos or not.

Local Pack

It is possible for your business to appear in the local pack only if you’ve listed it with Google. It is important to keep your Google My Business information up to date because Google uses it to find if your website is relevant for a given search.

You don’t get the confirmation of getting listed in local packs, even with a great GMB listing. Three factors are used by Google to decide which sites should be included in a local pack: relevance, distance, and prominence.

Relevancy involves finding the businesses that satisfy the search best. When it comes to distance, how close is your business to the searched location, matters. While prominence is defined depending on things such as the number and quality of reviews and backlinks you get.

You will see Google Reviews in your local pack after you have earn at least one. It is important to have high rating, as people use those ratings to judge the quality of a company. This is possible only when your customers are happy and so they’ll have good things to say about your business.

Paid Ads

It’s like a cherry on the top of the cake when you get included in the ad results section of a SERP but only when you’re willing to pay for the ad. Google just needs to find if your ad satisfied the search intent. Searches wherein people are actively trying to buy a product are expected to return ads on the SERP.

While buying ads, you will bid to set the price per click with your bid related to specific keywords. You will be in the race where other businesses are bidding the same keywords and so the cost could be high if you are targeting very high-value keywords.

Stand-Out in the SERP

Google always helps people to search information. Their algorithm has become so good that it can match the search terms with valid results. Millions of people daily use Google to search for their queries and Google never fails to nail it.

Google now concentrates on the way the search results are presented instead of what information is being provided.

So, take the benefit of Google’s SERP to have more eyes on your listing and improving traffic to your site. But don’t go for SERP features that are wrong for your business. Understand the way people typically search for you online and then use the SERP feature that is right for your niche and audience.

Believe me, if you take the advantage of Google SERP no one will stop you from shining bright.

The post How to Make Use of Google Search Engine Results Page for Your Business? appeared first on Rankraft Blog.

How to Make Use of Google Search Engine Results Page for Your Business?

How to Make Use of Google Search Engine Results Page for Your Business?

What is Google’s mission? Google aims at arranging the world’s information and making it universally accessible and useful.

This search engine giant has become intelligent in terms of understanding what users search for and delivers information that gives accurate solutions to their queries. Also, it presents the information in several ways that are very helpful by including the Search Engine Results Page (SERP) features that enhance the access to the information users require.

Since Google’s SERPs are advanced, they sort and group information in a highly effective way possible. In case, you want your website to show up in the search results, it is better to know about the different kinds of features that can appear on a Google SERP comprising of local results, organic results, and search results from paid ads.

In this article, you will learn about the three SERP features including their appearance, location and reason to appear.

There are lots of valuable assets on a Google SERP that will help to show up your site, and you get your mark into those sections!

Let’s get started!

How Does Google Search Work?

Have you ever faced a question about how Google is so good at answering your questions?

The best answer is because we have asked a big stack of them. Also, we keep on adding to this massive database of search information and due to this Google does two things:

1. It keeps on improving its ability to know what users are searching for.
2. It displays results that best satisfy user searches.

It’s not now but from its start, Google has continued to collect and process users’ search queries for improving the effectiveness of its search engine. Google can refine its algorithm for accurately aligning users’ search queries with their purpose.

Basically, the searcher’s purpose is what matters.

What users search for isn’t tracked by Google but it collects information about your actions taken on the search results.

Imagine that it’s 1998 and month of September when Google was first launched. At that time if users searched for “gir national park”, along with the results for the place in Gujarat, you might have gotten results related to other hot springs. But as time passed, millions of users searched for “gir national park” and majority of them visited the link for the Gujarat landmark. This is what helped Google’s algorithm to “learn” what several people actually want when they type in “gir national park”.

Google has developed the ability to offer accurate results for practically any search that users can think of by just sorting search data and including it into the search engine’s logic.

Breaking Google’s SERP

The different categories of results on a SERP are arranged as per a strict order. The sequence is, first position: ad results appear first, second position: local results, third position: organic results.

How to Make Use of Google Search Engine Results Page for Your Business? 11

But if it is a small business with a tight budget then the order should be followed in reverse form. They should focus on ways that will increase their company’s visibility in organic and local search results prior to investing in paid results.

There is one thing that will take you near the top of a SERP without paying for it. Want to know what is it? It’s explained below.

Even the savvy web users many times ignore the ads at the top of a SERP. They instantly scroll down to view the top-ranked local and organic results. They understand that companies have to opt their high placement in organic results, while anyone can purchase an ad.

Therefore, organic and local search results are covered first by this section and then ad search results are addressed.

Until now this seems to be quite straightforward, and it is, but it is also important to discuss the Knowledge Graph.

For specific types of searches, Google can return a collection of basic facts that reveal the information at the highest overview level. These are called as the Knowledge Graph results.

Basically, the Knowledge Graph is the knowledge base that is used by Google to provide the most accurate search results about general topics. With the use of keywords that you enter, the search engine finds what you’re looking for, collects everything in the knowledge base related to that topic, and then displays the information in an infobox located next to or above the other search results.

How to Make Use of Google Search Engine Results Page for Your Business? 12

The first appearance of infoboxes in Google search results was seen in 2012 and the company calls them knowledge panels. The sources of information include high-authority websites like Wikipedia, CIA World Factbook, and others.

For business owners who try hard on making it to the top of their SERP, it’s important to manage expectations. Even though you have published a much in-depth content for some queries, Google will check for a more helpful public domain information and return it in the knowledge panel.

That’s all can be said about Google’s Knowledge Graph. Let’s dive into the highly well-trafficked section of a SERP, the organic search results section!

Organic Search Results

When you search for a given query, Google offers organic search results based on which are the most relevant depending the search. Then Google displays some results at the top in the SERP as compared to others by using its advanced search engine algorithm. In this ranking, there are several factors.

The best content earns a prominent spot in organic results and based on the way users ask the question, Google has found some effective ways to highlight the best answer.

This section will divide, some of the most eye-catching features in the organic results part of a SERP.

Featured Snippets

When you see search results highlighted in Google’s organic results, those are the featured snippets. They don’t appear above the ads but surely appear before the other SERP features, so if your site gets listed in a featured snippet, you will gain lot of views.

A featured snippet basically offers only the information the user searches for. They many times appear when the search query is in the form of a moderately specific question as below:

How to Make Use of Google Search Engine Results Page for Your Business? 13

Google will include a featured snippet linking to a particular site, if the site has high authority and has directly asked the question in its content.

Image and Video Results

You will find several ways for images and videos to appear in a SERP. For instance, if you search for “brand colors for technology”, the results are rich in images.

How to Make Use of Google Search Engine Results Page for Your Business? 14

You can see that one company’s website has the authority and gained the ranking power to completely take the place of top half of the SERP. Their image is seen on a featured snippet and also they have the first organic link in the list and also the Images section contains 4-5 images of their website only.

So, take a note of this that the media in the Images section of the SERP links to Google Images and not the page where the images are published.

Similar to image results, video results will also show up in SERPS for many types of searches. For example, if you search for “how to design a logo,” Google offers a helpful collection of videos that answer your question.

How to Make Use of Google Search Engine Results Page for Your Business? 15

It’s a common sense that the hardware retailers and paint companies know how use SEO effectively for their brand and so, they get displayed in featured snippet. But, you can see that Google also returns three videos from sources that have proven to have a great answer the posed question.

What would be the result after adding the word “video” to the query?

If it’s a featured video, it can get a large and famous place at the top of the SERP. You see thumbnail images too but they are the part of the other listings. The videos that you see in a SERP are available on YouTube as Google owns

YouTube and reaps the benefits of it while offering you with an ideal search result.

The images and videos have a positive impact on users (instead of plain text), as the visual media related to your content appears in the SERP to attract visitors to your website.

Local Search Results

Local results appear between ads and the organic results and are unique accounting for the searcher’s location. The search engine aims at offering the most beneficial response to your query by using your location data in Google Maps and Google Reviews for giving highly relevant results.

Your Local Pack

Suppose you search for a query such as “anything near me,” you will get all the local search results. Just including the location that you are interested in also works. For instance if you search for “plumbing services near manhatten”, you will get a list of relevant services in that city.

How to Make Use of Google Search Engine Results Page for Your Business? 16

The result that will get displayed is called as the local pack, a specialized SERP feature. You will get to see Google Maps results, local business’s phone numbers, Google Reviews and operation hours along with links to the business’ websites.

When you click on the map, you navigate to Google Maps where there are more relevant results displayed.

Google Reviews

If there are Google reviews of any company, the local search results part of a SERP will also display their star rating. For example, if you search for “logo designers near ojhar nashik”, you’ll find that only some businesses in that niche have a Google review as part of their listing.

Since Google reviews are linked to your Google My Business profile, so you should stay on the top of it and take all the steps required to earn great reviews.

There are several users that get attracted to the companies with high rating. So, if your business is the only one with Google reviews it can help in gaining the attention and increase your website traffic.

When your Google My Business profile comes into the picture, it is one of the key parts of getting ranked high in local search results.

Google offers Google My Business (GMB) to business owners and so they can manage what is displayed in SERPs while users search for their business name. GMB comes free and helps businesses to control their online presence. Companies can identify a category for mentioned the product and service details.

Make sure your GMB information is correct as it will help Google to include your listing in search results when people are finding a business similar to yours.

Advertising Search Results

You will find advertising results appear above both local and organic results, so they help gain lot of attention to your business. Google Ads which allows advertising to target audiences in number of ways, controls them.

Along with displaying paid ad results at the top of a SERP, Google will include them at the bottom and on the right-hand side of the page too.

Text Ads

The simplest form of ads, text ads can be made in Google Ads. These ads commonly appear in SERPs, placed in very noticeable locations on the page, and mentioning a tiny “Ad” tag for keeping transparency.

There are several companies that take the benefit of text ads, even the bigger ones such as Dell.

For getting the desired position at the top of the page, text ads can be a great way without need to do all the SEO work required to earn a high organic ranking.

Shopping Ads

If users search with high commercial intent, like “buy JBL speakers,” for example, will offer a SERP containing an ad carousel at the top of the page.

How to Make Use of Google Search Engine Results Page for Your Business? 17

When users know what they want to buy and are finding a place to buy it, these ads will require attention, based on their important position in the SERP.

These ads will offer a great overview for the searcher, and if a user clicks “View all,” he will be directed to the Google Shopping SERP with more choices.

Asserting Your Spot in High-Visibility SERP Features

If you want your link to appear in one of the striking SERP features that we discussed earlier, you will get to know here.

Featured Snippets

As per a recent study, the types of search queries that will get included into a featured snippet include health, DIY processes and financial topics. Yet, a site with any niche can earn a featured snippet with some efforts.

If sites are already ranking in the top ten results then they have a better chance of getting a featured snippet. When you get featured in SERP, your rankings improve too. Keeping a sharp focus on SEO is important when it comes to website performance.

Video and Image Results

You will find image thumbnails commonly in the results for queries related to item’s appearance. They are many times included in a commercial product listing along with other searches wherein the user is expecting visual information.

For helping Google to use your images in SERPs, ensure that you add those images into your content with correct, focused titles related to your keywords and with alt tags that use those keywords again for explaining the image.

In terms of video results, you’re going to get highlighted, if the user includes the word “video” in their search terms.

It is very easy for the video thumbnails to get included with your listing. They will get displayed when a video’s title, tags, and description satisfy the search, whether the searcher is clearly looking for videos or not.

Local Pack

It is possible for your business to appear in the local pack only if you’ve listed it with Google. It is important to keep your Google My Business information up to date because Google uses it to find if your website is relevant for a given search.

You don’t get the confirmation of getting listed in local packs, even with a great GMB listing. Three factors are used by Google to decide which sites should be included in a local pack: relevance, distance, and prominence.

Relevancy involves finding the businesses that satisfy the search best. When it comes to distance, how close is your business to the searched location, matters. While prominence is defined depending on things such as the number and quality of reviews and backlinks you get.

You will see Google Reviews in your local pack after you have earn at least one. It is important to have high rating, as people use those ratings to judge the quality of a company. This is possible only when your customers are happy and so they’ll have good things to say about your business.

Paid Ads

It’s like a cherry on the top of the cake when you get included in the ad results section of a SERP but only when you’re willing to pay for the ad. Google just needs to find if your ad satisfied the search intent. Searches wherein people are actively trying to buy a product are expected to return ads on the SERP.

While buying ads, you will bid to set the price per click with your bid related to specific keywords. You will be in the race where other businesses are bidding the same keywords and so the cost could be high if you are targeting very high-value keywords.

Stand-Out in the SERP

Google always helps people to search information. Their algorithm has become so good that it can match the search terms with valid results. Millions of people daily use Google to search for their queries and Google never fails to nail it.

Google now concentrates on the way the search results are presented instead of what information is being provided.

So, take the benefit of Google’s SERP to have more eyes on your listing and improving traffic to your site. But don’t go for SERP features that are wrong for your business. Understand the way people typically search for you online and then use the SERP feature that is right for your niche and audience.

Believe me, if you take the advantage of Google SERP no one will stop you from shining bright.

The post How to Make Use of Google Search Engine Results Page for Your Business? appeared first on Rankraft Blog.

Top Social Media Marketing Trends for Your Business

Top Social Media Marketing Trends for Your Business

Looking for a marketing strategy that will help you engage your current and potential customers for your social media platforms?

You are at the right place. We have listed some social media marketing trends that will enhance your social media presence and help you engage more audience.

Make sure you’re integrating these latest social media trends into your marketing strategy to expand your reach.

1. Stories

Recently, a lot of businesses have shifted to Instagram stories. The reason is that, this kind of in-the-moment is entertaining and the message is conveyed within no time. This is certainly one of the primary social media trends for your business in 2019.

Top Social Media Marketing Trends for Your Business 18

With the help of Instagram stories, you can display your new products, show a live video of any current activity/event, promote your business and give a closer look at your business. This way, they will know more about your business and become familiar with your services, products and team. This will make them feel like home when they buy something from you.

The audiences like it, if you maintain transparency and this has become trendy nowadays on social media because people are keen to know the faces behind the brand. This also tells them about the genuinity of your business. So, start sharing the BTS, stories and sneak peek of your team as and when possible. Your followers will love it and also share it with their friends/followers.

This also opens an opportunity to engage with new customers. Do keep a watch on your notifications and see when users are tagging you in their posts/stories. You can even repost that content to encourage your other fans to share it. Doing this is pretty simple with the “Add to your story” feature provided by Instagram.

Now, this drives us to our next trend.

2. User-generated content

Adding content created by your fans/ followers to your social media profile is a good way to engage your followers. Be attentive about your notifications so you can use this content generated by your users for your social media platforms.

User-generated content is mostly organic.

Let’s consider an example of a cafe. If a user visits your restaurant and uploads a picture of food, ambiance, etc. and tags you in it, you can share this post on all your social media platforms and tag that user and thank him for sharing it with his followers.

85% of consumers like user-generated content and it influences them more than brand videos or photos, as claimed by Offerpop. This ultimately means that your audiences want to see other people trying on with your services before trying the products themselves.

This is true especially for the latest generation also known as “millennials” that every business wants to target.

As per a research conducted, 50% of millennials agreed that user-generated content from the product consumers does play an important role in their purchase decisions as compared to the recommendations they get from their family or friends.

3. Ads

A lot of times, your social media posts may go unnoticed. It’s important that you invest in paid ads for social media.

One of the best methods to reach new people is through paid ads. You can reach those people that are interested in your products but are not following you on social media. When you run a paid campaign, you can reach more people and draw the attention of your existing and potential customers to your business.

Make sure your ad post is visually appealing. If you are putting money behind, it should look the best. A good high-quality photo/ video is all you need to showcase about an offer, discount or an event. Also, your content should be as short as possible because not all users have time to read a long paragraph while scrolling through their timeline. Create content that will make them stop their scrolling and read your add.

4. Twitter

If you don’t have your presence on Twitter, you should create one. This will broaden your reach to new customers and spread brand awareness across multiple social media platforms.

Worried about how to use Twitter? Anything that you post on Facebook or Instagram can be posted on Twitter too. Use relevant hashtags for the content you post and make sure your content build interests of your audiences.

Here are some tips to create the best content to tweet:

  • Create your own hashtag and post it weekly at least once.
  • Tweet at least once in a day that includes specials, promotions or deals.
  • Post engaging content and ask your team members to retweet.
  • Conduct a Twitter Q&A or poll where you get inputs from your followers.
  • Retweet other users tweet to your profile.

Closure!

Social media is all about using platforms that keep your audiences engaged with your brand. By using these social media trends for your business you’ll surely see good results.

The post Top Social Media Marketing Trends for Your Business appeared first on Rankraft Blog.

5 Things You Should Know Before Starting PPC Marketing

5 Things You Should Know Before Starting PPC Marketing

Pay Per Click (PPC) is considered as a useful marketing tool that is used to gain profits in a short period. Small and mid-size businesses gain benefits from PPC by running successful campaigns.

What is Pay Per Click?

Pay Per Click is a type of marketing in which the marketer pays to the platforms that they are using for advertising when a user clicks on their advertisement. A successful PPC campaign can generate profit faster than other online marketing channels and thus, it makes a business grow rapidly.

Using PPC, you can reach to your audience at the right time and offer what they are looking for to convert them as customers. There are some other forms of PPC marketing, like pay per impression which focuses on advert views rather than engagement. You can set up PPC campaigns with various search engines and social media platforms and famous from them are Facebook, Google Ads, and Bing Ads.

Reasons You Should Choose PPC Ads

Let’s take a look at why PPC Ads is said to be a better advertising option over other options.

• According to SocialMediaToday, it is observed that more than 7 million advertisers invested a total of $10.1 billion in PPC Ads just during 2017.

• It is reported by EMarketer that Facebook’s ad revenues are set to eclipse the entire print industry in 2019. As a results marketers those are investing in PPC ads tend to reap high benefits.

• Google announced that Google Ads reaches a network of more than $2 million websites and applications.

The above stats show how PPC plays an important role in your online marketing campaigns.

Does PPC Ads Give ROI?

PPC and ROI

Everyone who invests in PPC expects a good return from it. Following are some statistics that show PPC can provide high ROI, if done right :

• Google has declared, businesses that spend on Google Adwords earn an average of $2 by spending $1.

• As per Wordstream, 65% of all clicks made by users who intend to make a purchase, go to paid ads.

 

PPC has many advantages and this article will highlight key advantages from them.

Related: 9 Reasons Why Using Paid Ads is Profitable for Your Online Business

1) Instant Results

Providing instant results is an obvious advantage of using PPC marketing. Businesses need faster results and PPC provides you the same. Unlike other online marketing options like organic SEO, PPC doesn’t take a long time to achieve page one ranking. This is because it allows you to bid on certain keywords to appear on top of the search engine result pages. This saves your time and efforts focusing on other tactics as you can pay instantly and create a place for your business in search results.

2) Provides Measurable Results

Measurable Results

There are no assumptions in PPC marketing like other traditional forms of marketing. Everything that you do in PPC can be measured right from your campaign cost, profits to views, visits, etc.
From the moment you start a campaign you know how much you have spent on it and by the mid of campaign, you get an idea of how much profit is expected. If it is found that the campaign is not working as per your expectation then you can make changes in your PPC campaigns, which can save the rest of the amount invested. This enables to make high profit from a campaign itself.

3) Target Right Audience

When you run a PPC campaign, you are allowed to select the location and duration for your advertisement. The ads will appear based on factors like keywords, location, website, device, time, date and much more. Marketers can also target based on demographics and interest of their targeted audience. Social media platforms like Facebook enable you to precisely target an audience, as the data is openly available to the marketers. More precise audience means more conversion rates.

4) Independent of SEO or Google Algorithm Changes

SEO is the best option for the long term success, and also your website must follow all the SEO protocols.
But, in PPC you can create profitable campaigns and not worry about Google algorithm and other factors that can hamper the ranking results. Also, if you have a limited duration offer, then you can run a PPC campaign setting the opening and closing date to it. Due to this, your offer will reach to a huge audience and even you will be able to make a profitable business through your offer.

5) PPC is Controllable

Another reason that makes PPC favorable is that it allows you to hold complete control. You can set your own budgets on a daily basis to ensure that you only spend on what you wish to allocate. This means, before making a full commitment, you can test the campaign for some short duration.

It is a wise move to stick to a small budget until the campaign yields profit. And once, you observe that the campaign is working properly then you can continue the campaign and earn more profit from it.

Related: Learn Which Internet Marketing Channel is Right for You

Things to know about PPC

Certain things need to be kept in mind while you decide to start a PPC campaign :

  • Don’t spend more than your expected ROI
  • You shall optimize your campaigns – invest time in optimization
  • Test different scenarios, strategies, ads until you find what works best for your business.

PPC A Profitable Marketing Tactic

PPC has evolved more smartly. But investing in PPC could get difficult especially when you don’t have the technical knowledge of how to advertise.
If you want a companion who can look after your PPC campaigns, feel free to get in touch. We are always happy to help you.

The post 5 Things You Should Know Before Starting PPC Marketing appeared first on Rankraft Blog.

8 Expert SEO Tips for Video Marketing

Has your business introduced a video marketing campaign?

Not yet? Then you are lagging far behind as video is becoming the highly consumed digital media now. But only just producing videos won’t work. You will need to optimize that content for search engines.

If you don’t do video SEO for your business, your videos won’t rank anywhere. To make them rank on YouTube and Google, you should work on the video SEO. In case no one finds your content, then there won’t be any conversions.

You might have got an idea about video SEO basics such as using keywords and optimizing the title tag, you shouldn’t miss these expert SEO tips for videos.

Do Content Optimization for Video

Don’t work on SEO so much that it will hurt your strategy. You might have good knowledge about SEO but this is just the part of the equation. If your video content isn’t getting views then there’s no point on working on SEO? Both SEO and video content, work together for giving your brand more visibility.

When you optimize your content, it becomes “shareable” and “linkable.” Simply speaking, you will need to offer relevant and informative content that instincts people to share and encourages publishers to link to. Ensure your video is of high-quality, engaging, and valuable to the reader to get the most organic growth.

When you produce content that is optimized for sharing, you will get a superior chance of achieving results such that your video will get more authority on Google.

Don’t Miss Mobile Optimization

Today, mobile optimization is the central focus and not just a part of the video SEO. Just 2-3 years ago, mobile video viewing exceeded the desktop viewing and the gap continues to grow. It’s a fact that desktop is a key aspect of driving traffic but without mobile optimization, your SEO campaign won’t be to last.

It is not difficult to optimize videos for mobile today as it did earlier. Ensure that your website and video player are responsive to mobile display. There are many hosting services that automatically offer mobile optimization for all your content. They also, publish your videos on YouTube, Vimeo and similar platforms that are automatically optimized for mobile viewing.

Since more than half of all the digital videos are viewed on mobile devices, optimizing your native video for mobile consumption will help to increase traffic as well as improve search engine ranking.

Ensure Your Thumbnails are Optimized

Content in your thumbnail won’t rank you better on Google but thumbnails play a key role in gaining clicks. Your thumbnail should be attention-grabbing and should predict the content of video. A thumbnail is engaging when it creates eagerness among the viewers that want to know more about the video.

Features like colorful, storytelling, exciting, branded and click-baity make your thumbnails appear high-quality. If there’s a watermark on your thumbnail, it displays to the potential users that it is a professional video and will surely provide you quality content.

As thumbnail is the first thing that will be noticed by your potential audience, spending time on its optimization for getting clicks highly influences the amount of clicks received by your video.

Upload Your Video to Multiple Platforms

Don’t just focus on only self-hosting your videos. This creates a problem for several reasons. If you do it properly it can help in help boost your website SEO, so you can include a video on your landing page for improving conversions.

However, your videos should be uploaded to at least YouTube. It is because YouTube helps your videos to rank. For more exposure and improved ranking, upload or post a link to your video on all your social networks. Vimeo and Dailymotion are some other hosting platforms that too give your videos more opportunity to increase their rank.

It is a simple principle – when you upload your video at more places, Google will recognize it for more times and there are more chances of users finding it.

Keep Your Text Diversified on Different Platforms

After publishing your video on multiple platforms, don’t wait. Don’t copy and paste the same status update, title tag or video description, instead use a new one every time. Also, avoid placing all your eggs in one basket. Rather improve your chances to rank by using keywords in different versions of your video’s description.

You don’t need to type a completely new description for each platform, but you can adjust the keywords, length and calls-to-action of the text. Try using different titles and keywords and find which one works the best. For example, “SEO tips video” may be more effective as compared to “SEO tips” for ranking your video.

Create unique titles, descriptions, thumbnails, tags and so on for your videos as it will offer greater chance for ranking as per the keywords viewers use.

Don’t Miss to Add Captions

Basically, Google is a database of text so, the more text you add to your video, the more recognition you will get from search engines. Your video will get the substantial text from the captions and video transcriptions for keep you forward in your digital competition.

Scripting your videos with keywords helps in optimizing your transcriptions for search engines.
So, include as much text as you can to your video for converting it into the appropriate format that is detectable by Google, turning it into added recognition.

Select the Right Format

Many online video platforms, recommend using VideoObject Schema for optimizing your video format. With WordPress and Google tools, you can decorate the markup of your video with maximum relevant information possible.

For the best video SEO tools, search for the video formats that offer the most contextual information. Therefore, adding captions is very important to your video. When your video represents the content in a format that is understandable by the search engines, you get high change to rank.

When you use a specific video format, you give your video more authority on search engines along with adding more context to your videos.

Make Use of the Right Platform

As mentioned earlier, don’t miss to upload your videos at least to YouTube. This is because you get universal video playback, making it more convenient for both you and the viewers. Moreover, YouTube’s mobile web playback and app help in effective mobile optimization.

But, avoid using Flash for videos. It is impossible for the search engines to identify your video if it plays on Flash.

Also, many internet users get annoyed with Flash. Hence, get rid of Flash on your website completely to offer a more user-friendly experience.

Don’t use outdated platforms as they might make your videos invisible. Instead upload your videos to third-party platforms to increase your video SEO ranking.

Conclusion

Implementing any one tip too from this article would be worth for your business. Remember SEO mainly depends on your niche and brand and that differ for each business.

In addition, the search engine algorithms keep on changing. Don’t be scared to experiment with different SEO strategies and wait for the results.

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