According to announcements released by Assertive Media and My Agency, the London-based SEO agency is one of the leading digital marketing companies in the United Kingdom. For more than 12 years, it has helped businesses establish a local presence and grow. Its roster of clients includes known brands from the fields of finance, real estate, hospitality, health, etc.
According to sources, Assertive Media is the UK’s first cloud SEO company that offers integrated AI and Big Data-Driven SEO solutions. The company offers a full bouquet of SEO services and creates a bespoke SEO strategy that best serves a client’s interests. Assertive Media provides local SEO services to help businesses generate local leads and sales. Local SEO is essential for businesses that wish to create a presence in a specific location that may include multiple towns and cities.
Getting found on Google’s map listings and local organic searches is a huge benefit to the local SEO process that the company implements. Insight into keywords used by searchers is essential for creating a well-rounded SEO strategy. Assertive Media can deliver rich insight into keywords that are working for a business and those that can be leveraged to create opportunities. Its data-driven and informed approach to harnessing keywords have helped businesses leapfrog over the competition in the search pages. The company’s keyword research services are also extremely beneficial for PPC campaigns, run integrated with SEO projects, or independently.
For more information, go to https://www.assertive-media.co.uk/
My Agency said, “Assertive helps clients throughout the UK, Europe and Worldwide to research, plan and execute content creation & marketing to drive growth, brand awareness and authority – helping businesses to outperform their competition. Compelling, well structured, SEO friendly engaging content derived from textual content through to video is critical for success – a website is only as good as the content it offers regardless of product, service, or informational topic. Assertive provides full Content Writing Services as well as effective Content Marketing & Creative Consultancy to help businesses plan internal production.”
Elaborating on the company’s expertise in delivering results through technical SEO, My Agency said, “Assertive provides a full consultancy, research & implementation service for technical on-page SEO. Our comprehensive service coverage includes auditing websites for technical SEO issues, user experience issues, responsive issues & more. Assertive provides a full report of website structural & technical issues that need addressing to enhance a website’s technical status & SEO compliance. Our specialists work with ALL CMS platforms from WordPress, Joomla, Umbraco, Drupal & Magento through to lesser-known CMS platforms like DotNetNuke, Grav, SiteCore & more and resolves technical issues such as canonicalization, broken headers, re-direction, and URL structure as well as complex issues from SCHEMA & Rich Snippet integration through to mobile responsiveness fixes, Pagespeed fixes.”
Penalty recovery, user experience optimization, and corporate SEO are some of the other SEO services that businesses can avail to get found online, create a buzz for a new product, and improve sales.
Contact and location information are available at Assertive Media
Company Name: Assertive Media
Contact Person: Daniel Carter
Email: Send Email
Phone: 0207 965 7623
Address:24 Holborn Viaduct
City: London, EC1A 2BN
Country: United Kingdom
TorstenKunert, aka the “Rideshare Professor”, Joins Local Driver Co-op as CEO of the Federation, Where Drivers Receive 90% of the Revenue and Equity
Los Angeles, California – Local Driver Co-op is excited to announce the appointment of TorstenKunert as CEO of the global federation that will seed and deploy locally-owned driver cooperatives in each city.
Local Driver Co-op (www.LocalDriver.Coop) is a cooperative that has been established to address the massive disruptions that have been brought on by the rideshare industry. Founded by Direct Global / Direct Co-ops, the platform has been developed with the goal of bringing all rideshare, taxi drivers, medallion holders and fleet operators together in a fair and equitable manner.
In New York City alone, medallions valued at $1.2 million USD in 2014 are today valued at less than $150,000.Taxi driver representatives relate a doleful tale of bankruptcies, foreclosures, evictions, heart attacks and suicides, in a profession that was once a stepping stone to the middle class.
In 2013, when there were 47,000 for-hire vehicles in New York, drivers could recoup their investment and make a living. Now, there are more than 100,000 for-hire vehicles, of which 2/3 are Uber drivers, according to the TLC. With the massive disruption brought on by the rideshare companies, which allowed hundreds of thousands of drivers to join, today those rideshare drivers are getting logged out due to the limited demand during certain hours of the day and end up having to work over 16 hours a day, just to make ends meet.
On January 1, 2020,California Assembly Bill 5 (AB 5), which gives basic employee rights to drivers came into effect after Uber, Lyft and DoorDash waged a $90 million legal battle to prevent its passage. This demonstrates a further disconnect between the companies and the needs of the drivers and their true focus on corporate gains.
Drivers to Get 90% of the Revenue and Ownership
Through the Local Driver Co-op, drivers will receive 90% of the revenue and ownership in the platform, which will allow consumers to save 20% (versus the incumbents) while still paying the drivers more than what they currently make. In addition, the platform enables and encourages communication between the members and the group leaders, allowing them to vote on the issues that matter the most to the drivers, ensuring that the drivers’ voices will always be heard. In the future, the co-op through its equity structure will be able to finance driverless vehicles on behalf of its members, further securing the future of the drivers in the age of automation.
The Rideshare Professor
TorstenKunert is a rideshare pioneer and experienced driver for Uber and Lyft. After years of driving in various Uber and Lyft categories, Torsten wanted to share what he had learned and in April 2016 created his YouTube channel under the name “Rideshare Professor”. Through the channel, Torsten has helped over a million drivers with tips and advice, as well as reporting on issues of concern to drivers. Torsten also operates the Rideshare Driving School where he provides new rideshare drivers with training, motivation and money making tips.
Torsten is one of the pillars and advocates of the transportation, rideshare and livery community. “We are delighted to welcome someone that has helped so many drivers with his leadership and experience to lead the Local Driver Co-op,” said Ahmed Attia, President CEO of Direct Global / Direct Co-ops.
“It’s amazing how these multi-billion dollar corporations ignored the needs of their most precious resource – the drivers. Through Local Driver Co-op, we all finally not just have a chance at a truly equitable future, but we also get our dignity back,” said TorstenKunert.
An official announcement was made at the Uber & Lyft Rideshare and Gig Economy Event in Long Beach, CA on Sunday, February 23rd, attended by the top rideshare YouTubers, community leaders and activists. The event was also attended by Holmes H. Stoner, chairman of the Direct Global / Direct Co-ops advisory board and of the US Pacific Rim Chamber of Commerce.
Facebook made a ton of changes to their platform in 2019 and we’re just beginning to see the results now in 2020. Value Optimization, Minimum ROAS bidding and Campaign Budget Optimization are just a few of the most visible changes to the platform. Here are 3 quick platform secrets we here at Swingman unlocked from millions of dollars in ad spend.
1. Value versus Volume.
The Facebook ads platform has definitely made it a focus in 2020 to send highly motivated users that are more likely than ever to convert. The higher quality traffic comes at a cost of higher CPMs and CPCs but we have seen it produce great ROI especially at scale. You’re now able pay a little bit more for a much warmer lead. There are still questions about how sustainable this magic is because it relies heavily on the finite resource of audiences, but for now it’s pretty great.
2. Ad Delivery Is More Targeted Than Ever.
There were hundreds of millions of identified users uploaded in custom audience lists on the platform in 2019, that makes for really well developed user profiles in 2020. Facebook still has the biggest advantage in advertising in this area (because all of their users start and end in the same sandbox) and it’s beginning to become even more powerful than Google’s notably ubiquitous display network in pinpointing users and increasing the number of touchpoints with your brand. In short, Facebook has a growing number of user profiles and those user profiles are quickly becoming more accurate than competitors.
3. The Bigger The Lookalike, The Better.
Running Facebook ads in 2020 is getting more expensive, it’s worth it now more than ever, but the costs have definitely multiplied in some verticals (electronics ecommerce anyone?). Swingman’s strategy to keep costs low? Bigger audiences are better, they keep CPMs low, Facebook is more efficient than ever at identifying and delivering your ad to your user, it’s safe to run on bigger audiences. We’re doing 5, 10, and 20% Lookalikes of our best converting audiences, you should too.
These are our 3 hot takes from spending on Facebook. Overall, our biggest takeaway is that it’s a lot safer in 2020 to just trust the platform, in fact, Facebook would definitely prefer it (CBO!). The platform is doing better than ever at identifying your target customer on feeds, Instagram, WhatsApp, FB Messenger, and Audience Network.
Swingman.us is a digital performance marketing agency based in the United States. Swingman specializes in supporting legacy agencies, small businesses and educating users on the Facebook Ads platform. We are a proud Facebook Marketing Partner Agency.
BOSTON, MA – February 24, 2020 – The Procurement Foundry, the largest community of strategic sourcing professionals, today released its 2020 Salary & Compensation Survey Results that identifies the typical salary, benefits, credentials and experience of procurement professionals. The survey identified key areas of interest for increasing a salary, the need for professional credentials, and the gender pay gap.
Said Michael Cadieux, Founder, The Procurement Factory: “Our research highlights that strategic sourcing can be a great career choice, but that there are also places our industry can improve. We’re excited to bring our community not only compensation information, but education around career growth. Additionally, we’ve found that most employers want to pay sourcing professionals fairly, so we encourage HR departments and senior leaders to seek out qualified compensation data to achieve this goal.”
The average participant with 15 years of procurement industry experience received total compensation of $193,489 annually. The survey found that the more senior the position the larger the bonus percentage and the average bonus salary across all positions is 18 percent. The bonus salary fluctuates based on professional level and years of experience, climbing as high as 53 percent.
Career Advancement: Springboaring for an Increase
Practitioners that “springboard” in the past 24 months saw 19.4 percent compensation increases, while those who stayed with an employer received an average of 3.5 percent increase. It is clear the act of “springboarding” (changing from employer to employer) is a significantly better move for compensation than staying with a current employer and counting on annual increase more than the cost of living increase. The only question that remains is how, and when, and to which levels within organizations should one deploy the “springboarding” strategy.
Professional Credentials: Designations Not Needed
The survey found that 49 percent of all participants have no industry certification or MBAA. While convention might suggest that those procurement professionals with accreditation might earn a higher compensation, the survey did not find that to be true. In fact, men with MBAs, specifically at the director level, effectively make less than other men without MBAs. Additionally:
- Master of Business Accreditation (MBA) increases gross compensation by merely 5 percent overall, with the exception of C-level and entry level positions.
- Men are flat-to-negative on MBA value while women receive a 20 percent increase over women who do not have an MBA.
- Across all survey respondents, practitioners with no designations have 7 percent higher compensation levels than practitioners with designations.
- Industry certifications carry an 11-18 percent compensation differential for early stage practitioners but offer no compensation benefit once at managerial level positions.
Gender Pay Gap: Industry Issues Exists
The survey found that the sourcing industry in the U.S. is still heavily dominated by men at about 70 percent. In aggregate there is a 17 percent pay gap between men and women based on survey results. That fluctuates heavily based on geography and education levels:
- The Pacific Region the compensation gap is less than 1 percent between men and women.
- The largest gender pay gaps are in the South Central (31 percent) and South Atlantic (24 percent)
There was progress for female sourcing professionals. The survey found that among all respondents with MBAs, women have higher compensation than men in almost all positions.
Download the survey in full: 2020 Salary & Compensation Survey Results
The survey was conducted in December of 2019 with community members of The Procurement Factory. The 500 responded members are qualified strategic sourcing professionals.
About Procurement Factory
Procurement Foundry is the largest digital, global community for procurement and supply chain management professionals. A place where industry practitioners come to gather, learn, share and grow. We strive to build a truly welcoming place where people can return to consistently to be part of something bigger.
Visit us at https://procurementfoundry.com/ or on Linkedin https://www.linkedin.com/company/procurement-foundry/
The COVID-19 may have come to an inflection point – China starts the community prevention and control mode
At the Press Conference of the Joint Prevention and Control Mechanism of the State Council held on February 22, Mi Feng, the spokesman and the deputy director of the Department of Publicity of the National Health Commission (NHC), said that the total number of confirmed cases in Wuhan, other cities in Hubei (the epicenter province of the outbreak), and other provinces in China had gradually decreased. The number of confirmed cases in Wuhan dropped from the peak of 38,020 on Feb 18 to 36,680 on Feb 21. Also, the number of confirmed cases of COVID-19 outside Hubei, was 5637 reported on Feb 21, down from the highest peak of 9141 on Feb 11.With the strengthening of prevention and control measures and treatment forces in China, the accumulated confirmed cases is handled at a quick pace.
The China government has performed the epidemic prevention and control work in a prudent and calm way. besides screening the transportation hubs and places where people are concentrated to reduce the risk of disease transmission, community-based prevention and control is also the focus of the epidemic prevention and control work. After the outbreak of the epidemic, nearly 4,000,000 community staff of 650,000 urban and rural communities in China have invested in community epidemic prevention, including working with the health service to screen the possible febrile patients and close contacts, carrying out categorized arrangements and treatment, and offering help to other residents.
The community staff of the Kuanbeixiang Community in Erdaoqiao district near the Urumqi International Grand Bazaar, a famous tourist attraction in Xinjiang, learned that the returnees from other places were encouraged to do medical observation at home after screening. At the same time, because the community residents seldom go out, the community staff deliver the meat, eggs, vegetables, rice, oil, salt, soy sauce, vinegar and other necessities to each door, bringing convenience for the residents.
The community staff also provide daily care for the people in medical observation at home. Mr Lan, 67 years old, is a resident of Tuanjiebei Community in Urumqi, Xinjiang. He has been in contact with returnees from other places. The community staff advised him to perform medical observation at home. Considering the age of Mr Lan, the community staff and volunteers sent him free meals everyday during the days of the medical observation
Nie Hui, the head of Beixiang community in Urumqi, with the community volunteers purchase essential expenses and deliver them from door to door for the residents who are in medical observation at home. and the volunteers comfort them through phone call to release their pressure.
Not only in Xinjiang, but also other cities have launched community-based prevention and control Mechanism. More than 50,000 government staff were dispatched to support the community epidemic prevention work in Beijing. Some communities work with e-commerce enterprises to help residents purchase supplies online; some community staff act as “delivery man” to distribute essential expenses for the residents and people in medical observation at home; some communities set up special zone for delivery, take-out to realize contact-free delivery and reduce the risk of affecting by virus.
Alpharetta Real Estate Company Launches weekly “What’s Happening in North Atlanta” With Local People Discussing What It Is Really Like To Live In Atlanta
Atlanta, GA – Cole Team Real Estate, a family-owned and operated business based in Alpharetta, Georgia, is today delighted to announce the launch of a new weekly show. The weekly show will interview local residents form North Atlanta, to give listeners and potential home buyers a unique flavor of what it is really like to live in the local area.
Buying a home is a massive decision for any family to make, both emotionally and financially, especially if you are moving from another state or even country. Although the home is a critical part of the decision-making process, the location and community are also likely to play an important role. However, it can be quite difficult to get the inside track of a town or city, which is the gap the podcast is designed to fill.
“At the Alpharetta Real Estate Agency, The Cole Team has established a reputation over the years for thinking outside of the box, and going that extra mile to help our buyers buy and our sellers sell,” said Stephanie Cole. “As people who have lived in Georgia all of our lives, we understand the nuances and magic that makes up our state but are also very aware that not everyone has this type of knowledge. People are what make up a community, and so we thought it would be an excellent idea to let the community talk about the community. The video series will be produced weekly and is intended to be a light-hearted insider view of everyday life in Georgia. We hope that it will encourage anyone contemplating moving to our magnificent state that Georgia is the place to live, and we look forward to introducing potential clients to some of our friendly and engaging residents.”
Cole Team Real Estate is a mother and daughter led team, with over 50 years of experience dedicated to tenaciously protecting their client’s interests. They epitomize integrity, energy, hard work, and creative service in every detail of a real estate transaction. They have earned respect in the North Atlanta community not only for their unparalleled professional track record and high ethical standards but also for being an honest, hard-working team that does absolutely everything in their power to ensure their client’s success. They have worked in every aspect of the industry, representing sellers, buyers, and investors in the residential market.
For more information about the company and the services they provide visit their website for more information about the company and the various services that they provide, visit their website at https://www.coleteamrealestate.com
Company Name: Cole Team Real Estate with Compass
Contact Person: Stephanie Cole Patterson
Email: Send Email
Phone: (770) 316-3110
Address:8000 Avalon Boulevard #262
State: Georgia 30009
Country: United States
Company Name: KER Junk Removal Honolulu
Contact Person: RK Castillo
Email: Send Email
Phone: (808) 400-1256
Address:1917 Dudoit Lane #A
Country: United States
Phoenix AZ – Seota Digital Marketing, a digital marketing and SEO company, is today delighted to announce the opening of a new office in Phoenix, Arizona. The new office is the next step in the continued expansion of the company and brand.
As a business, Seota Digital Marketing covers all facets of digital marketing, including but not limited to eCommerce Website Design & Development, SEO, Detailed Analytics, and they even offer web hosting to their clients. One of the key factors behind their sustained growth is their focus on executing internet marketing strategies that create measurable results for their clients in an entrepreneurial and creative team environment. The company has a strong ethos that is centred around helping businesses that they like and respect, and they take pride in their client’s success.
“We approach our business in much the same way that we develop digital marketing solutions for our clients, by making well thought out, strategic and logical decisions,” said Bill Hogsett of Seota Digital Marketing. “After significant research, we concluded that Phoenix was a prime location for us to open an office, and we are thrilled with both the location and the premises which we have secured. We are confident that this will give us a foundation upon which to continue our dramatic growth of recent years.”
Seota Digital Marketing launched in 2009 as an SEO Consulting and Web Design Firm. In 2009 internet marketing was much more straightforward. Over time SEO and Internet Marketing have become quite sophisticated, and as a consequence, the company changed its strategy to use a more Gestalt approach. They are still excellent at the blocking and tackling of Search Engine Optimization, but it takes much, much more to compete online in today’s hyper-competitive environment. To be competitive online in today’s business environment, companies need to have a digital marketing plan that puts them in front of their target market wherever they spend their time online. Seota Digital Marketing delivers a bespoke package for each of its clients to achieve the results that they need.
For more information about the company, and the services they provide, visit their website at https://seota.com/
Company Name: Seota Digital Marketing
Contact Person: Bill Hogsett
Email: Send Email
Phone: (602) 610-9404
Address:2155 W Pinnacle Peak Rd #201
State: AZ 85027
Country: United States
Acclaimed Instrumental Guitarist Jason DeGeorge Releases Riveting Version Of Ben Harper & Charlie Musselwhite’s Blues-Driven Single
Jason DeGeorge Releases masterful blues cover “Nothing At All”
Renowned instrumental guitarist Jason DeGeorge, who is best known for his work with Country sensation Leanne Weiss and recently touring with Kenny Rodgers, has unveiled a riveting version of the Ben Harper/Charlie Musselwhite’s blues hit “Nothing At All” that Harper has hailed as “A masterful cover.” Available on all digital platforms, the single is the first from a collection of songs
Describing the track as a “super passionate instrumental interpretation of the original,” DeGeorge’s version has already amassed attraction after Harper featured the single and video on his official Facebook page last week. The single features DeGeorge on guitar, piano and organ as well as Bassist Mike Klemish and Drummer Chris Badami, who also produced, engineered and mixed the song at Portrait Recording Studios in Pompton Plains, NJ. It was mastered by Grammy® Award Winning Engineer Ted Jensen (Norah Jones, Green Day, Guns N’ Roses) at Sterling Sound in Nashville, TN.
According to DeGeorge, his version of “Nothing At All” shows a much more intimate side and one that he says is the “most expressive melody [he’s] played on guitar.”
“Fans of mine will hear a more bluesy, elegant, version of my guitar playing,” he explains. “That is easy when playing a masterfully well written song by Ben Harper. I’m honored to have paid him a tribute in my own way!”
The original version of the song was written and recorded by Harper and iconic blues harpist Musselwhite in 2018 for their collaborative album No Mercy In This Land. Hailed as “heartfelt and contemplative” (American Songwriter), DeGeorge says the song immediately resonated with him and he knew he wanted to cover it as it was not a “typical guitar song.”
“Ben Harper is such an amazing songwriter. The feel and performance of the original version of the song just stuck with me,” he said. “The melody would stay in my head. It didn’t take long for me to realize that my connection to this song wasn’t just as a listener. I wanted to play this song. In my own way.”
To promote the song, DeGeorge unveiled a video which he was centered around “the concept of self-reflection”. Directed and produced by Laura Desantis-Olsson of LDO Photography, the video depicts a myriad of scenes of self-reflection including DeGeorge playing, a mother with a child and a soldier with his daughter. To view the video, visit https://youtu.be/3bsqHEDG4fU.
DeGeorge has studied with such guitar greats as:
Vic Juris, Bucky Pizzarelli, Ron McClure, Pat Cerello and many more and been featured on multiple national recordings, including Lauren Marsh’s “Dear Love,” which aired on the hit show “NCIS: New Orleans”.
For more information about Jason DeGeorge visit wwww.JasonDeGeorge.com or on Instagram at @Jasondegeorge or Facebook https://www.facebook.com/JasonDeGeorgeMusic/.
Consumers follow established guidelines for keeping their data safe. When making purchases online, for consumers to enter financial details in secured socket layers and encrypted web forms. It is also important for consumers to read the fine print when accepting cookies and opting in for some services. Reviewing details about how customer data is collected and used helps consumers keep their information safer.
Opting Out of Email Marketing Services
Opting out of email marketing services prevents the company from sending any email marketing materials to the customer. When customers sign up for a user account, the customers have the option to opt-out of receiving any offers. When visiting commercial websites, customers have the same option. A dialog box loads asking for the customer’s email address. If the customer doesn’t want to share their information, the customer bypasses the dialog box and continues shopping. If the customer doesn’t want to sign up for a user account, the customers have the option to make purchases as a guest. According to realtimecampaign.com, these steps prevent customers from receiving email marketing materials in their email. Companies such as Epsilon can explain how data is shared and answer customer questions.
What Type of Data is Collected from Consumers?
Data collected from consumers include details that the individual stored in their user account. A retailer collects contact and personal details from the customer when the customer makes a purchase. The customer’s financial data is saved in their user account if the customer prefers. However, the financial information is transferred to the company’s database and secured with proper encryption and security practices. The companies collect details about the customer’s shopping habits and use the information to create email marketing to sell new products to the customer if the customer opted in for the marketing materials. Consumers should learn more about Consumer Data Privacy, Preferences and Permission: A Time of Reckoning.
What Customer Information is Never Shared?
Consumers must know what data is never shared. First, no company has the legal right to share the customer’s financial details or any personal data beyond their name and contact information. Companies won’t share the customer’s Social Security number, driver’s license number, or their date of birth. If the customer didn’t agree to share with third parties, the company cannot lawfully disclose any of the customer’s data to anyone. For consumers who need more information about lawful sharing, here are the findings for further review
Can Consumers Obtain Their Data Collected by Marketers?
Yes, the customers have the right to send a written request to the marketers who shared the customer’s data. The marketers are required to provide the consumer with a report of all of their personal data shared with third parties and what information was included.
Consumers opt-out of email marketing to avoid unwanted emails. Signing in as a guest on shopping websites prevents the collection of their data. If a customer’s data is shared, the consumer has the right to contact the company that shared their information and collects details about what information was shared.